Why Business Cards Still Matter
Most everything we do in business today is digital, from signing contracts to attending meetings. With most business being done online, you may question if business cards still matter. The truth is that business cards are one aspect of business that will not be fully replaced by digital marketing anytime soon. Here are 4 reasons why […]
Stop Bunting and Aim for the Fences!
Baseball season started up again this last weekend, and I just couldn’t help myself when I started thinking about all the times I met with business owners who insisted on bunting for their business just as a safe way to “get on base.” But, for those who are setting their sights much higher, and trust […]
Don’t Rely on the “Luck of the Irish” for Your Marketing Strategy: The Top 3 Marketing Mistakes that Could Be Costing You
The term “Luck of the Irish” is not Irish in origin, according to Edward T. O’Donnell, an Associate Professor of History at Holy Cross College and author of “1001 Things Everyone Should Know About Irish American History.” “During the gold and silver rush years in the second half of the 19th century, a number of […]
TOP 4 REASONS TO EXPAND YOUR BUSINESS VIA SOCIAL MARKETING
Social media marketing is here to stay and now is the time for your business to be taking advantage. Today there are over 3 billion internet users and over 2 billion of them are active on various social media accounts. The important social media sites you should be using to benefit your business are Facebook, […]
Valentine’s Day is for Lovers AND Marketers
For many, Valentine’s Day is an important date. For those in relationships, it’s fun to have a day of the year that’s just about the two of you. It’s a time to rekindle the fires and remember what really made you fall for each other. For those who are single, it might be bittersweet, as […]
The Super Bowl is all about the commercials!
The internet may be buzzing about the historical comeback win for the Patriots last night, but for us in the digital media industry, the Super Bowl is all about the commercials! According to The New York Times, the average cost of a 30-second ad during Super Bowl LI was $5 million, up from $4.8 million […]
Marketing Artist vs Marketing Scientist
Is marketing an art or is it a science? In today’s technology-charged world of SEO and Google AdWords, some may feel like the fun has been drained from the industry in search of winning the ROI numbers game. And while there definitely IS a science behind marketing, there is still plenty of room for the […]
EVENT MARKETING SUCCESS
I just wanted to let you know that last week’s seminar was a great success. The event was filled to max capacity. I had lots of positive comments about our marketing materials, especially the bank bag mailer, the toy truck mailer, and the 18-wheeler USB drive. Thank you, Michael Cowen If you are currently throwing […]
THE MILLION DOLLAR QUESTION ANSWERED FROM BOTH SIDES OF THE TABLE
It doesn’t matter if you are talking with a home builder, a car salesman, a financial planner, or even a marketing firm. This question comes up EVERY TIME! It’s awkward to ask. In some cases, it’s even more awkward to answer. Uncomfortable for everyone involved, for sure. But the truth is, it’s a necessary […]
3 Compelling Reasons Why Direct Mail Should be in Your Marketing Mix
If you have been investigating where your marketing dollars are best spent you most likely have read that direct mail marketing is a low cost high return on investment option. This article will do a good job detailing out what all the fuss is about with direct mail. Direct mail marketing not only allows you […]