Video content has been proven to boost conversions and even sales. To get these conversion rates and sales, you first need views. With so much video content streaming out there, the question is: how do you ensure that your videos get noticed?
1. Share Strategically
The best way to get the attention of customers or potential leads is by sharing content. However, you need to be strategic and diligent about sharing your video content. Uploading a video to the web and hoping people will find it will not bring the results you are seeking. It’s important to use all social media platforms to promote your video while also tweaking your social messaging so it’s engaging and relevant to each particular platform audience. And remember, location is key. When uploading a video to your website, embed it front and center. Give your video prime real estate so you can get as many views as possible.
2. One Size Doesn’t Fit All
There are different video types that you can use to accomplish different goals. For example, if the goal of your video is to familiarize your target audience with your brand, you should create an easy-going, fun video. If you’re trying to form a long-term relationship, create a dramatic or emotional video that will strongly convey your company’s culture, beliefs, and branding. If you’re trying to drive sales, consider making an informational video that is light hearted and engaging to keep them watching to the end. It’s a good idea to set specifics goals for your video before it is created. Having a plan in place will help align your video with your target audience, allowing you to get the most views as possible.
3. Make Your Title Count
This seems like a simple task, but coming up with a great title for your video is incredibly important. A great title will instantly grab the viewer’s attention and could ultimately be the deciding factor in whether they press play. Like we said before, the first step in boosting conversion rates and generating sales from a video is initiating views. Another reason the title is so important is because of the SEO opportunities it can create. Using the right keywords in your title will help your video show up on search engines, leading to more views. And lastly, keep in mind that Google owns YouTube, so there is a strong correlation between video and search.
Adding video to your marketing toolbox is one of the best business decisions you could make; just make sure you’re creating content that connects with your audience, you’re sharing strategically, and posting with best practices in mind.
If you’re struggling to get video views, or want to begin incorporating video content into your overall marketing strategy, DMC is here to help! We’ll do the leg work so you can reap the benefits.