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How Video Marketing Benefits Your Business

Posted on by Devin Herz

Do you know that video was the number ONE form of media used in content strategy last year, leaving far behind blogs and infographics?

More than 87% of businesses use video as a marketing tool. Video is unique because it stimulates the senses through sight, sound, motion, and emotion. It more so motivates people to act compared to other marketing content strategy elements.

Let’s take a look at why Video Marketing is so popular and how it will benefit your business.

  • Higher Conversion Rates

People today expect to see videos on your website and social media pages, and they’ll likely watch them. This increases the conversion rate by 80%. Meanwhile, including videos in your email campaigns increases your click-through rate by 200%-300%!

  • Better Search Engine Rankings

Google has been promoting the importance of video content for almost 15 years now. That’s why posting videos on your website helps you receive higher search engine rankings. Videos assist in increasing organic traffic from Search Engine Result Pages (SERPs) by up to 157%.

Videos are a powerful weapon in the hands of a Search Engine Optimization (SEO) expert. They don’t impact the rankings directly, but they do give your website a better chance of improving your rank.

  • Improves Customer Connection

Videos improve customer relationships and build trust with potential clients. It offers a personal touch and a better look into your company and values.

Compared to copy against a white background, for example, a video wins every time. After all, it’s psychologically tougher for the user to turn off the video than to stop reading text.

  • Boosts Brand Awareness

Videos do an excellent job boosting brand awareness, which is an integral part of a successful marketing campaign. Utilize video to tell your company’s story, conduct employee interviews, share behind-the-scenes footage, product information, client testimonials, and more. Video allows your message to be better remembered by your audience, ultimately amplifying your brand awareness.

  • Increases Engagement & Shares

Videos have an extremely high social share potential and social videos generate 1200% more shares than text and images combined.

Shareability and word-of-the-mouth marketing go hand in hand. By making your content more shareable, you aren’t just reaching a wider audience, but also giving your audience a chance to become your brand ambassador.

If video marketing hasn’t yet become an integral part of your campaign, there’s no better time to reap the benefits.

For more information about Video Marketing and how it will benefit YOUR business, reach out to us at Dynamic Marketing Consultants. We’d look forward to working on your video project and answering any questions you may have.

Successful Video Marketing Strategies and Ideas to Drive More Sales

Posted on by Devin Herz

97% of marketers say videos help users better understand their products and services. Simply put, if you are one of the few companies that aren’t utilizing Video Marketing, then you’re falling behind your competition.

It’s important to note that not all videos are created equal. Some types of video content perform better than others and we’ll further explore these below. If you want to engage, capture, and convert the audience into qualified leads and customers, look to Video Marketing.

Some Successful Video Marketing Strategies and Ideas

  • Share Educational Videos

Videos that sell directly to your brand don’t necessarily bring you more leads. People don’t like being “sold to” without some type of benefit. Instead, use your videos to educate consumers on a topic relevant to your industry and experience – people like to learn!  Research shows that educational videos are viewed twice as much on YouTube. So, focus on developing videos that provide value.

  • Live Stream Video

82% of consumers prefer Live Stream Video to all other types of social media, and people of all ages are watching and streaming videos right now. Live Stream Video content is an opportunity to invite your audience to your business in a way that’s more personable, spontaneous, and immediate. And there are many ways to use it effectively.

You can use live video to showcase your thinking skills by streaming content from industry professionals and experts, holding Q&A sessions, and more. Live streaming is also great for generating excitement about new and upcoming products/services/opportunities.

  • Make Use of Webinars

Webinars are essential for marketing. This is a great way to add value to your audience’s experience so be sure to tailor your content to them specifically, to ultimately convert them to consumers of your products and services. Not only do webinars give you the ability to draw a crowd over time, but they also allow you to improve your interactivity with viewers. You can engage in discussion and demonstrate your expertise in a powerful and meaningful way.

  • Use Virtual Reality

Virtual Reality (VR) is not just for video games. It is a rapidly evolving tech tool for business success. Virtual Reality is the latest type of video content that allows you to engage customers in new and engaging ways. You can use VR for virtual tours from the comfort of home. This is especially important now as some people are still being very cautious due to the Coronavirus (COVID-19) pandemic.

Successful businesses and brands are using VR to improve the customer experience and to increase customer loyalty. The key is to provide a unique and engaging experience.

  • Create Bite-Sized Video Content

With the exception of webinars, keep your videos short! Consumers love useful, quick, and bite-sized information in video format. The truth is that videos up to two minutes long get the most engagement. Over that length, engagement and interest start dropping.

  • Focus on Mobile Optimized Videos

Most content on Twitter, LinkedIn, Facebook, and elsewhere should be mobile optimized. 60 million LinkedIn visitors came from mobile in late 2016; 82% of Twitter users are mobile, and 95% of active Facebook accounts go online via smartphone. This means that the majority of your customers will visit your business via their mobile phone and your videos need to be prepared for that.

If you’d like to learn more about how your company can incorporate videos to generate qualified leads that turn into your customers, reach out to us at Dynamic Marketing Consultants. We’d love to work together to develop your ideal strategy.

How Video Marketing can Help Grow your Business

Posted on by Devin Herz

No matter whether you’re operating a small business or a large enterprise, Video Marketing is one of the most compelling strategies that will help your business succeed.

It not only helps the organization to promote the brand but also helps in converting visitors into leads. Due to its excellent results, companies are using videos as one of their digital marketing tools. And, if you aren’t creating it for your business, you are missing out.

Let’s discover how video marketing can grow your business.

  • Accelerates Conversions

Improvement within the conversion rate is another benefit of adding videos to the marketing strategy. When you increase your conversion rate, the higher the possibility of sales.

According to a study, adding a video to marketing emails can boost click-through rates by 200-300%. Embedding videos in landing pages can increase conversion rates by 80%. If your goal is to compel the visitors to make a purchase and become a promoter, then Video Marketing is one of the most effective ways to turn your dream into reality.

  • Video Marketing Improves SEM

Google uses many signals to detect whether a web page should be shown for a searched query and adding video to your web pages can assist in improving the metrics of some of these factors.

Adding video to your webpages typically increases the time a user spends on your website, as they tend to stick around to watch the video. Contrary, websites with walls of text may steer visitors to click off the site.

Video within the content also improves the overall quality of the content on the page and can generate high-quality backlinks which play a significant role in increasing your rankings and organic website traffic.

  • Raises Customer’s Retention

Do you want to reach a wide range of customers while staying competitive? Yes! Then you should incorporate Video Marketing into your marketing strategy to build the customer’s trust.

Building long-term relationships with the customers promote your brand and accelerate your business’ return on investment (ROI). To foster trust, create appealing and instructive videos to give them a reason WHY they must purchase the product.

So, if you’re not currently creating video content for your business you’re missing out on some of the benefits. Having a small budget (or none) is no longer an issue. Even if technology intimidates you, it’s not too difficult to start recording with your smartphone.

When you’re done shooting the video, you can then edit them on your own or you can reach out to your trusted team at Dynamic Marketing Consultants to assist you with any of your video and video editing needs.

What are you waiting for? Roll up your sleeves and start creating videos today!

10 Must-Have Marketing Strategies for Success in 2020

Posted on by Devin Herz

It’s hard to believe this year is almost over. While for some, it may be the time to slow down for the approaching holiday season, for us marketers, we never miss a beat on planning and strategizing. For your business to succeed in the new year, NOW is the time to start putting your marketing strategies together so you can start the new year off with a bang!

Here are the top 10 marketing strategies your business should be utilizing in 2020:

  1. Content

We’ve said this before and will continue to say it, content is king! To drive profitable customer action, you must keep them “content!” To prove your expertise to your audience, it’s important to create valuable, relevant, and consistent content targeted to your audience. Writing both interesting and helpful content along with engaging photos and videos will increase your exposure, and ultimately help your business grow.

  1. Chatbots

If you haven’t noticed chatbots popping up on most every website you visit, you definitely will in the coming year. To keep your business growing, customer service is crucial. Chatbots are artificially intelligent assistants that can answer questions at any time, providing your website visitors with the ultimate customer experience, placing you one step ahead of the competition.

  1. Personalization

Rather than providing a single, broad experience, personalizing your marketing efforts to your customers allows you to present visitors with unique experiences tailored to their needs. By analyzing your audiences’ past behaviors online, it offers a new way to showcase your products/services to meet their specific needs.

  1. Social Shopping

By now, most businesses have come to understand the importance of social media. Social media has transformed and now allows businesses to advertise and sell products in a new, easy, way. Users can purchase products with a simple click on their social app – if you’re in the retail sector, this is a must for your business.

  1. Artificial Intelligence

The use of Artificial Intelligence (AI) is on the rise. It helps makes data analysis more proficient, it can perform human tasks quickly and effectively and can monitor consumer’s online patterns so you can understand their habits. New forms of AI will continue to unveil themselves; now is the time to get onboard so your business can be more productive and profitable.

  1. Interactive Content

Today’s online users want a different, interactive experience to learn and to be entertained and engaged. It is a great way to get a user to stay on your site longer and in turn can increase the chances of your content being shared. It’s time to think outside of the box and figure out which interactive content works best for your target audience.

  1. Influencers

While influencer marketing has been around for quite some time now, it’s taking a twist. Where companies used to rely on celebrity personalities to promote their business, these days users want to see “real” people who resonate with their needs and wants. This coming year, adjust your influencer marketing strategy according to who you believe your audience will respond to more. Try using actual customers and see how well your audience reacts.

  1. Visual Search

Google has been using visual search for years now, but new camera technology is making visual search an up and coming search medium. It’s important to optimize your website and social images for SEO and depending on your industry, don’t disregard Pinterest in your marketing strategies.

  1. Video

Video has evolved into one of the most important marketing strategies for businesses across any industry. People spend a lot of time watching videos, whether it be on YouTube or social media. For your business, you can use videos to be demonstrate your product or service, share interviews or testimonials, case studies, live streams, and so much more. If you haven’t added video to your marketing plan, we highly recommend doing so soon.

  1. Hone in on your Audience

Instead of reaching out to a large audience, it’s time to cut down and target niche audiences. It’s all about your marketing efforts reaching the right user at the right time. Honing in on your audience will be more cost-efficient as well as more effective.

While this list of marketing strategies may seem overwhelming, we’re not here to stress you out. Our team of marketing experts here at Dynamic Marketing Consultants has the tools and experience to successfully implement these marketing strategies for your business. Let us handle these efforts while you manage your business growth. If you’re ready to set your business up for success in the new year, please reach out today to get started.

How to Attract Potential Clients’ Attention – and Keep It!

Posted on by Devin Herz

How to Attract Potential Clients’ Attention – and Keep It!

Did you know, Americans are bombarded with an average of 4,000 advertisements a day? With all that competition for customers, how can your business even begin to stand out? By getting clear on the value your business provides, making the most of your social media presence and strategically using lead magnets, your business can effectively attract potential clients’ attention – and keep it!

Focusing on the Value Your Business Provides

A core principle in marketing is understanding your value. What motivates customers to convert and buy into your product or service? With this in mind, your marketing should focus on the problems you solve and how you’ll make your clients’ lives better. Your marketing campaigns should be aligned, from your business’s social media engagement to client email messages – all should have this concept as the central objective of your initiatives. Clearly stating your value proposition also enables your employees and management to have a clear understanding of your company’s vision and goals. Value brings in leads and turns those leads into customers! And a satisfied consumer will eagerly share things of value with their circle, helping you promote your business using the best method of all – word of mouth. By focusing on the value your business provides, you can effectively market your brand, attract potential client’s attention and place your company in front of the right people at the right time!

Take Advantage of Social Networks

While there will be some overlap between your followers, the people who follow you on Facebook likely aren’t the same people who have signed up for your company e-mails. Make the most of the content you create by looking to repurpose it and use your content across all of your social media channels. A blog post can be repurposed as an article in your newsletter; a Facebook post can be reimagined as a conversation-starting question on Twitter. By optimizing your marketing outreach across all your business’s social platforms, you are sure to engage and attract the attention of as many potential clients as possible.

Additionally, don’t underestimate the power of print advertising and direct marketing. While digital marketing has taken center stage as the most prominent form of marketing, print still packs a huge punch. Direct mail utilizes far less cognitive effort to process than digital media, which suggests it is easier to comprehend and most likely to be committed to memory. In a recent study, when asked to recall a company’s name in the advertisement they had just seen, the ability to remember was found to be 70% higher in participants who were shown a direct mail advertisement. That’s right – 75% of participants could recall the ad correctly when delivered through direct mail versus 44% for digital! So, if your business is primarily online, don’t neglect physical opportunities to attract client’s attention. From creating direct mail marketing campaigns to using eye-catching video brochures, there are countless ways to take a modern spin on print advertisement.

Consider Using Lead Magnets

Lead magnets are a fantastic way to get your customer’s attention by offering information of value in your field.  While you clearly want to avoid giving away too much of a product or service, you do want to provide something that has substantial enough value to intrigue your market. As an example, an attorney might provide a checklist to prepare for a court date with quick tips available in the form of a free PDF as an incentive for opting-in to their email list. You will then be able to continue providing your value proposition through quality content via e-mail – effectively attracting and keeping the attention of your potential clients. Other commonly used ways to increase a business’s e-mail list is by offering promo codes or discounts for electing to join.

Getting Noticed

By focusing on a few tried and true techniques, your business can stand apart and make a positive, impactful impression. Be sure to check out our other blogs for more ideas about how you can make the most of your marketing!

Updating Your Brand? Don’t Forget Video Too

Posted on by Devin Herz

We recently had the pleasure of assisting one of our long-time clients in refreshing their brand. Included in that process was updating their staff photos and obtaining new video footage to be used for their website and various marketing materials.As marketers, we can’t stress it enough how important it is to keep your photos and video footage current. When someone views your website and marketing materials, they should get a true look into your company and know exactly what to expect.

The Dynamic Marketing Consultants team flew on site to Texas to meet with the team at Cowen | Rodriguez | Peacock. We were there to advise and assist with their photoshoot and take the lead on capturing their new video footage.

We began working on the video strategy long before we flew to Texas. In order to properly strategize, we first had to understand how the videos would be used, who the audience is and in what formats the videos would be used. All of this helps our film team properly plan the perfect way to film; how long the videos should be, what angle to shoot, etc. With all of those particulars in mind, we were then able to create the storyboard sand write the scripts. With the help of everyone at Cowen | Rodriguez | Peacock, we filled in the missing pieces of industry specific lingo and decided what call-to-action would be used. In this case, we also received full translations for the videos as we would be filming in Spanish as well.

The most exciting part of the process was filming. We arrived on set with our DSLR cameras, wireless microphones,and lighting equipment. Our team helped break down the script to make it as easy as possible for the person being filmed. The most beneficial part about being in person and on set during the film process is that we are able to provide immediate feedback to make sure we capture the best, highest quality footage. Once we capture that footage, our video experts finalize the video,making any edits, adding music, b-roll,and other finishing touches.

From start to finish, the film process is very detailed and catered exactly to what our client’s needed. Video is a great asset to have in your marketing toolbox and can be used on your website and social media. DMC takes it one step further and can even help you add video to your printed marketing materials with products like video books and video brochures. Ready to learn more? Contact us today.

 

 

Experts in Event Marketing Using Video

Posted on by Devin Herz

While winter may be the season to withdraw and hibernate, it’s been quite the opposite here at DMC! We’ve been busy helping our clients achieve their event marketing goals using unique video solutions.

Here’s a look at some of our recent projects:

On the Quick

We worked with one of our past clients to create collateral for an upcoming event on the fly! We had just 2 weeks to use our InstaVizion solution to create video handouts for event attendees that included a special event-only offer. Although not the ideal timeframe to work within, our team rallied together to get the job done for our clientwith production, shipping, copywriting, design, and video editing all completed in record time.“The event went well. We got a good 7 solid leads from there and the InstaVizion Video Handouts were a good conversation starter.” –Tony Aveiro, Director of Marketing, Endurance IT

Show Up Big for Big Decisions

We helped along time Marketing Masteryclient of ours prepare for an upcoming meeting of important decision makers using an InstaVizion video invitation with accompanying inserts with testimonials and proof of concept. We also handled full production and editing of the video. We wanted to highlight some of the company’s recent product updates and achievements to show these decision makers that their upcoming meeting had a clear front runner against the competition.We shipped these components to the decision makers before their scheduled meeting so it would be top of mind for them. The client is hopeful for a positive result and had this to say about the project:“This was a massive project and I would like to thank everyone involved. I want to thank everyone for going the extra mile to make this happen.”-TonyBarber, CEO, SmartPlug

Super Success and Another Project

We also helped a brand new client create video collateral to use at an event. Using our PrintAVizion technology, we created a video brochure for the sales team to use during discussions with booth visitors. They provided a script and storyboard and we developed, shot, and edited the video for use with their PrintAVizion piece as well. Our client was so thrilled with the results, this is what they had to say:

It was a huge success and our videos were a hit. We are tracking many great opportunities and see these deals progressing in our pipeline. My President said it was the best, most organized event we’ve ever had and he came back with a renewed vigor; ready for success.

Thank you all for doing such an amazing job for us. We were proud and thrilled to be a part of this journey and thankful to everyone that played a part. Please let your staff know that we are most grateful for their contribution.With the praises said which are much deserved, I have a next step project that I would like to get started with you.

-David King, iControl/Envize

 

If you need assistance preparing for your next eventor important meeting, count on the team at DMC! Our number one priority is our customers:let us WOW you! Contact us todayto get started.

Jaws Drop While ROI Soars with Direct Video Mail

Posted on by Devin Herz

2018 is here! Are you ready to actually capture your target audience’s attention?

Video has been proven to be one of the most effective mediums to convert your clients. But, posting video content to your website and social media is not enough as there are too many distractions pulling your audience in a million different directions.

Ensure your video messaging stands out by mailing your video direct to your contact’s physical address. Video in a piece of mail? We make it happen with our PrintAVizion product line! This unique direct mail piece is completely customizable and allows for 100% engagement! This revolutionary product is an innovative gift for your recipients. Once opened, there’s no doubt your audience will be entirely focused on the exceptional content you’ve provided.

Be bold! 2018 is the year to do something different! If you’re ready to reach out and grab your client’s attention, do it with PrintAVizion, a unique offering from Dynamic Marketing Consultants

Take Your Video Marketing To The Next Level

Posted on by Devin Herz

If you’re looking to rock out on your upcoming innovative video marketing campaign, DMC should be your next call. More than 85% of companies find success with video marketing, so it’s imperative that your business adds video marketing to its strategic toolbox. The right video marketing campaign can increase brand awareness, increase online engagement, improve customer education, increase leads generated, increase conversion rates, increase sales revenue, improve lead nurturing, and/or increase website traffic. We know how to accomplish each goal.

 

At DMC, our team of professionals has years of experience developing successful video marketing campaigns for a variety of different small and large businesses. We can implement a full video production or take a client’s existing video and edit it to give it completely new life! Whether you need a standalone lead generation video for a landing page or several videos for a social campaign, we know how to create a video that will get viewers to ACT on what they see.

 

Did you know there are more ways to deliver video than just online?

Most companies are only delivering videos online, and even with that, they are falling behind. While DMC has mastered the online video strategy, we’ve taken it one step further with PrintAVizion and InstaVizion. We offer a variety of solutions that will get your clients up and out of their seats. PrintAVizion and InstaVizion produce stunning video displays that fit in the palm of your hand. With PrintAVizion, you can print a masterpiece and tell a story inside a piece of collateral, or use InstaVizion and apply your video to just about anything! These are the hottest tech products in the marketing industry, and of course, DMC is already implementing these methods in our client’s campaigns (and have been for about a decade!). Video-in-print is going to make your company stand out and get your clients excited about watching your video!

 

By now you know that adding a video to your marketing strategy is a necessity, no matter what industry you are in. What’s even more important is creating strategic video content with your business’ main goals in mind. At DMC we know what type of videos are most effective to achieve all different goals. We know what clients look for and how to produce a video that will get them to take action. We specialize in all aspects of video marketing, from video production to editing, to sharing both online and through other channels such as PrintAVizion and InstaVizion. Let our team of experienced professionals rock out on your next innovative video campaign. Get started now by scheduling a free consultation.

Get A Jump Start On Your 2018 Marketing Goals

Posted on by Devin Herz

Running a company can be overwhelming. Each day brings new responsibilities, and it’s easy to fall off track and lose sight of what goals need the most attention right now. One of the best things you can do to stay organized and keep your team on track all year long is by creating a full year marketing calendar and strategic plan. With the new year just a few weeks away, you’ve already got to play catch up if you don’t yet have a 2018 marketing calendar that will tell you exactly what budget to stick to, what goals to have in place, and how you will be able to achieve these goals.

At DMC, we offer a complete single-day marketing analysis and consultation. Our one-day solution is designed to be an intensive examination of your business’s marketing initiatives with the ultimate goal aimed at providing detailed and actionable plans that will immediately increase your effectiveness. This December is the perfect time to take advantage of our one day solution, as this 24-hour process begins with an in-depth discovery of your business and collection of the various marketing collateral that you’ve used in the last year. After extensive evaluation, we will deliver a comprehensive report of potential marketing pitfalls and valuable opportunities. You can then use our insights to develop your 2018 marketing calendar just in time for the new year. It’s often hard to evaluate your company in an objective way. DMC’s one-day solution is a great way to get a new and fresh perspective about what you’re doing right and what needs improvement.

Our one-day solution includes:

  • a detailed analysis
  • interactive consulting
  • strategic and tactical plans
  • actionable solutions
  • priority for action items

We know this often dozen+ page report can be overwhelming, so we also provide help on the implementation side on a project by project basis. Honestly, we’re here to help! We want your business to succeed!

If you’re ready to develop your 2018 business plan, take advantage of our one-day solution!

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