No matter whether you’re operating a small business or a large enterprise, Video Marketing is one of the most compelling strategies that will help your business succeed.
It not only helps the organization to promote the brand but also helps in converting visitors into leads. Due to its excellent results, companies are using videos as one of their digital marketing tools. And, if you aren’t creating it for your business, you are missing out.
Let’s discover how video marketing can grow your business.
- Accelerates Conversions
Improvement within the conversion rate is another benefit of adding videos to the marketing strategy. When you increase your conversion rate, the higher the possibility of sales.
According to a study, adding a video to marketing emails can boost click-through rates by 200-300%. Embedding videos in landing pages can increase conversion rates by 80%. If your goal is to compel the visitors to make a purchase and become a promoter, then Video Marketing is one of the most effective ways to turn your dream into reality.
- Video Marketing Improves SEM
Google uses many signals to detect whether a web page should be shown for a searched query and adding video to your web pages can assist in improving the metrics of some of these factors.
Adding video to your webpages typically increases the time a user spends on your website, as they tend to stick around to watch the video. Contrary, websites with walls of text may steer visitors to click off the site.
Video within the content also improves the overall quality of the content on the page and can generate high-quality backlinks which play a significant role in increasing your rankings and organic website traffic.
- Raises Customer’s Retention
Do you want to reach a wide range of customers while staying competitive? Yes! Then you should incorporate Video Marketing into your marketing strategy to build the customer’s trust.
Building long-term relationships with the customers promote your brand and accelerate your business’ return on investment (ROI). To foster trust, create appealing and instructive videos to give them a reason WHY they must purchase the product.
So, if you’re not currently creating video content for your business you’re missing out on some of the benefits. Having a small budget (or none) is no longer an issue. Even if technology intimidates you, it’s not too difficult to start recording with your smartphone.
When you’re done shooting the video, you can then edit them on your own or you can reach out to your trusted team at Dynamic Marketing Consultants to assist you with any of your video and video editing needs.
What are you waiting for? Roll up your sleeves and start creating videos today!