Dynamic Marketing 101: Websites

We’re excited to launch a new blog series highlighting the different services offered here at DMC! Each post will cover a strategic feature of a fully executed marketing strategy. We’ll be providing important tips and offer advice to help you build on your own marketing strategy. In part one, we’ll be discussing the importance of website design to improve conversion rates.

Having an up-to-date and functioning website is vital for any business, big or small, regardless of what product or service you provide. One of the most important tips to keep in mind for your website is to make sure it’s user friendly. Your site should be clean and easy for a viewer to navigate. Next, your content should be informative and engaging, but not overwhelming. Remember, potential clients come to your website to learn about not only your products and services, but about your company and culture as well. Make sure your website if offering the information your clients are seeking.

In the last year, the team at DMC has built over 10 new websites and dozens of landing pages for our clients, some with full navigation and dozens of pages, and others more streamlined for lead generation.

Here are some of our favorite features we’ve included in our recent web designs:

1. CONTACT INFORMATION: We make sure the company’s contact information and social media links are extremely easy to view, placing it on EVERY page in the header, footer, or both. This ensures you’re easily accessible when the client has done enough research on your page and decides they want to do business or follow you on social media.

2. INSTANT CUSTOMER SERVICE: We’ve included a “Send Us a Message” tab at the bottom right of this website that stays there the entire time you navigate the site. You’d be surprised by how many web users have quick questions they’d like answered before doing business. Providing exceptional customer service will help you close the deal.

3. LEAD GENERATION: Lead generation is crucial for all clients. To capture new business for this client, we included a quick pitch about what’s being offer, then immediately offered an easy opt-in to the service. It’s important to make sure the design is inviting and enticing, such as in the image below.

4. VIDEOS: Including a video on the landing page can be a great way to engage your audience while also informing potential clients. Did you know that having a video on your landing page can increase conversion by over 80%? Remember to keep the video short and choose an engaging thumbnail.

 

If these web design highlights seem like something your business’s website could use, please don’t hesitate to contact our team.  Stay tuned for the next part of this series; digital advertising!

 

 

Three Way to Get More Video Views

Video content has been proven to boost conversions and even sales. To get these conversion rates and sales, you first need views. With so much video content streaming out there, the question is: how do you ensure that your videos get noticed?

1. Share Strategically

The best way to get the attention of customers or potential leads is by sharing content. However, you need to be strategic and diligent about sharing your video content. Uploading a video to the web and hoping people will find it will not bring the results you are seeking. It’s important to use all social media platforms to promote your video while also tweaking your social messaging so it’s engaging and relevant to each particular platform audience. And remember, location is key. When uploading a video to your website, embed it front and center. Give your video prime real estate so you can get as many views as possible.

2. One Size Doesn’t Fit All

There are different video types that you can use to accomplish different goals. For example, if the goal of your video is to familiarize your target audience with your brand, you should create an easy-going, fun video. If you’re trying to form a long-term relationship, create a dramatic or emotional video that will strongly convey your company’s culture, beliefs, and branding. If you’re trying to drive sales, consider making an informational video that is light hearted and engaging to keep them watching to the end. It’s a good idea to set specifics goals for your video before it is created. Having a plan in place will help align your video with your target audience, allowing you to get the most views as possible.

3. Make Your Title Count

This seems like a simple task, but coming up with a great title for your video is incredibly important. A great title will instantly grab the viewer’s attention and could ultimately be the deciding factor in whether they press play. Like we said before, the first step in boosting conversion rates and generating sales from a video is initiating views. Another reason the title is so important is because of the SEO opportunities it can create. Using the right keywords in your title will help your video show up on search engines, leading to more views. And lastly, keep in mind that Google owns YouTube, so there is a strong correlation between video and search.

Adding video to your marketing toolbox is one of the best business decisions you could make; just make sure you’re creating content that connects with your audience, you’re sharing strategically, and posting with best practices in mind.

If you’re struggling to get video views, or want to begin incorporating video content into your overall marketing strategy, DMC is here to help! We’ll do the leg work so you can reap the benefits.