If you haven’t already heard the news that’s been buzzing in the marketing industry, Facebook has updated its algorithm, again. This time, the update will affect what content is shown in users’ newsfeeds from businesses, brands, and media outlets. The updated news feed is designed to surface content that is best performing amongst a user’s family and friends.
So, to put it in layman’s terms –when a business or brand posts content to their Facebook page, the chances of the post being shown in its fan’s news feed is slim.[[Queue meltdowns from businesses everywhere]]
Your friends at DMC are here to help. We’ve found a few ways to help your business thrive during these hard times in Facebook land:
1 – Join Facebook Groups
There are thousands of Facebook groups out there. Within these groups, posts are prioritized based on how much of a discussion they spark. Do a little research and find which groups are most relevant to your target audience. You may find some groups with just a few hundred people, while other groups can have tens of thousands of members. Join them, get involved with the discussions, and push your brand! Free visibility.
2 – Facebook Ads
While these changes to Facebook will likely cause an increase in costs for Facebook ads, they are still a reliable way to connect with your audience. The great news is, there are different ad options within Facebook and they can all work within your budget. Sponsored posts are a great way to get started; you can pick the target audience, set a small budget, and see your engagement go up within a few hours or less!
3 – Utilize Other Social Networks
Although this won’t help your Facebook business page, it’s important to remember there are other ways to socially connect with your target market. If your business relates to food, travel, fitness, or consumer goods, Instagram is the perfect platform for you. Utilize eye-catching photos and watch your engagement rise. We also recommend businesses explore Twitter, LinkedIn, and YouTube to further connect with your audience.
If you’re about ready to give up with the social media game, don’t throw in the towel just yet. Social media is an integral part of a business’s marketing strategy. Let our team of experts navigate the confusion and get your content seen front and center. Reach out to our team here and we’ll be in touch soon to discuss your business.