How to Blow Up Your Sales With These 4 Abilities! – Video

Join Devin Herz as he talks with Terry Begue about what motivates people to buy, how to take away the reasons why they may not buy, and how to blow up your sales!

Special guest, Terry Begue is an international speaker and author of, “Attract & Keep Customers for Life: Four Abilities to Build Trust, Communicate Your Value and Charge What You’re Worth”.

Key Takeaways from this episode

► Likability – People do business with people they like.
► Believability – Move customers from liking you to trusting you.

► Trustability – Confidence is what every client wants.
►WOWability – Creating ever-increasing demand for your service.

Terry Begue’s Course Offer | Unnoticed to Unforgettable

Terry’s Free Offer | 7 ways to grow your business (without spending a dime!)

Free Book Give Away | Attract & Keep Customers for Life

► Schedule a FREE Strategy Session & FREE Marketing Audit with Devin | YourDMC.com/schedule

► Where to follow and listen to Devin & DMC | https://dynamicmarketingconsultants.com/dmc-links

#dmcmarketingnugget #terrybegue #devinherz #salesstrategies #salestips #businesstips #marketingnugget #improvesales

How Business Marketing Consulting Firms Accelerate Growth

Well, as most know, the internet is changing the way customers perform research to address problems and/or implement new solutions. Companies that have not already implemented a digital marketing strategy and plan will be left behind their competitors who have invested in online marketing programs. However, Business Marketing consulting firms are a great resource to help you to develop and implement your digital strategy, making sure your marketing plans produce results that help accelerate the growth of your business. Marketing Consultants Live in the Digital World Every Minute of Every Day Business Marketing consultants have extensive experience and specialized skills to help your business integrate your marketing plan so that it aligns with your business goals; All while utilizing the most efficient methods. New competitors pop up every day and are not limited by geographical boundaries, which means new competitors could pop up at a moment’s notice. A good consultant will not only understand digital marketing but will also have the knowledge to drive demand online and techniques to test and determine consumer behavior with your online content. There has been a shift in marketing methods for online success. You can no longer just wave a banner about your business or place static website pages on the internet and expect customers to find you and engage with your brand. It’s imperative to shift your business’ marketing tactics to account for how consumers’ online behavior continues to evolve. How Business Marketing Consultants can Help Your Business Grow Online Several techniques can be applied to your online marketing program. An experienced marketing consulting firm will know which elements to start with first to create a solid online foundation to build upon, and then recommend the next steps to improve results over time. They understand that at some point you must embed paid inquiry into the mix to generate immediate results. They also know when to focus on optimizing the experience funnel your visitors enter to learn about your business. Your digital marketing strategy is essential to your business; however, you can’t just toss information onto your website and social media pages without having a plan. You want to draw the buyer in and take them on a journey that provides confidence in their purchase of your product and engagement with your business. We invite you to access our marketing consultant services in hopes that it gives you a great roadmap for starting out on your own – or helps you refine an element of your already existing business for added profit and better client results.

How to Be Unforgettable in Days Beyond Social Media | Shaily Hakimian – Video

Join Devin Herz as he discusses how to be unforgettable in days via 1-on-1 guidance, clarity, & accountability with the owner of, Your Social Media Sherpa, Shaily Hakimian.

Special guest, Shaily Hakimian has spoken at Trunk Club, Fiverr, State Farm, Notre Dame, University of Illinois, DePaul University, and the University of Chicago.

Key Takeaways from this episode

► Get your FAQ out of your head
► Make it easy for people to see it
► Make the goodness obvious

► Schedule a FREE Strategy Session & FREE Marketing Audit with Devin | YourDMC.com/schedule

► Where to follow and listen to Devin & DMC | https://dynamicmarketingconsultants.c…

#MondayMarketingNugget #MarketingStrategy #MarketingNugget #DynamicMarketingConsultants #BusinessIdeas #business #smallbusiness #DevinHerz #MarketingTips #MarketingTrends2022

From Surviving to Thriving | Build a Marketing System That Works for You – Video

Join Devin Herz as he discusses the importance of marketing systems with Robin Robins, one of the most in-demand IT Marketing Consultants in the world.

Special guest, Robin Robins is the IT industry’s most in-demand marketing consultant, sales trainer, and direct response marketing consultant who specializes in developing strategic marketing, sales, and lead generation systems for MSPs, VARs and IT services companies. Robin is the Founder of Technology Marketing Toolkit, MSP Success Magazine, and Big Red Media.

Key Takeaways from this episode

► The importance of marketing systems
► Strategic sales process
► Time management techniques

► Schedule a FREE Strategy Session & FREE Marketing Audit with Devin | YourDMC.com/schedule

► Where to follow and listen to Devin & DMC | dynamicmarketingconsultants.com/dmc-links/

#MondayMarketingNugget #MarketingStrategy #MarketingNugget #DynamicMarketingConsultants #BusinessIdeas #business #smallbusiness #DevinHerz #MarketingTips #MarketingTrends2022

THE PURPOSE OF REBRANDING

Your brand is the handshake of your company, that bond between you and your clients and the other companies you do business with. The purpose of branding is to establish that bond and build trust with those who consume your products and services to create loyalty.

In this blog post, we’ll discuss the importance of stellar branding and three tips on how to allow your brand to rise above the noise. Below is a transcript of Devin Herz’s DMC Marketing Nugget that’s filled with great nuggets to improve your company’s brand identity.

Because the branding of your business is of the utmost importance, we’ll dive right into these three tips now:

1 – Establishing Trust.

When customers see your brand, you want to make sure they know you are a company they can trust; your brand is more than just your logo. Your brand should elicit thoughts and feelings in your clientele. The number one thought your customers and prospects should feel is trust. Does your brand deliver on its promises? Does it go the extra mile? Is your brand consistently offering value? Those are just a few questions that you should ask yourself about your brand.

2 – Your Brand and Identity

Remember logos are an important part of your brand identity, but they are not the most important part. While getting the look and feel of the company identity just right is critical, the brand identity that people will remember is how their interaction with you and your brand made them feel. The intangible elements of your company, the personality, emotion, and posture are what establish your brand’s image and identity more than the sharpest, most colorful, and best-executed logo ever can. Taking the time to discover the needs of your preferred client by stepping into their shoes is key. Ask yourself how you would you like to be served. This is yet another way to discover your company’s brand identity.

3 – What Sets You Apart from the Competition

When considering the purpose of branding and what sets your company apart from others in your industry there are many questions you must ask yourself. One of these questions is “what is the most effective strategy my brand can employ that would impress our customers at every opportunity.” This goes past even the quality of your product or service to the ability of your staff to go above and beyond, to help each customer and provide them with the best care before, during, and after whatever project or sale is made. When all this is said and done, you want your clients to look for reasons to do more business with you, and of course, refer others.

For more information about Re-Branding and how it will benefit YOUR business, reach out to us at Dynamic Marketing Consultants. We look forward to working on #BrandStrategy with you and your team, answering any questions you may have.

How Video Marketing Benefits Your Business

Do you know that video was the number ONE form of media used in content strategy last year, leaving far behind blogs and infographics?

More than 87% of businesses use video as a marketing tool. Video is unique because it stimulates the senses through sight, sound, motion, and emotion. It more so motivates people to act compared to other marketing content strategy elements.

Let’s take a look at why Video Marketing is so popular and how it will benefit your business.

  • Higher Conversion Rates

People today expect to see videos on your website and social media pages, and they’ll likely watch them. This increases the conversion rate by 80%. Meanwhile, including videos in your email campaigns increases your click-through rate by 200%-300%!

  • Better Search Engine Rankings

Google has been promoting the importance of video content for almost 15 years now. That’s why posting videos on your website helps you receive higher search engine rankings. Videos assist in increasing organic traffic from Search Engine Result Pages (SERPs) by up to 157%.

Videos are a powerful weapon in the hands of a Search Engine Optimization (SEO) expert. They don’t impact the rankings directly, but they do give your website a better chance of improving your rank.

  • Improves Customer Connection

Videos improve customer relationships and build trust with potential clients. It offers a personal touch and a better look into your company and values.

Compared to copy against a white background, for example, a video wins every time. After all, it’s psychologically tougher for the user to turn off the video than to stop reading text.

  • Boosts Brand Awareness

Videos do an excellent job boosting brand awareness, which is an integral part of a successful marketing campaign. Utilize video to tell your company’s story, conduct employee interviews, share behind-the-scenes footage, product information, client testimonials, and more. Video allows your message to be better remembered by your audience, ultimately amplifying your brand awareness.

  • Increases Engagement & Shares

Videos have an extremely high social share potential and social videos generate 1200% more shares than text and images combined.

Shareability and word-of-the-mouth marketing go hand in hand. By making your content more shareable, you aren’t just reaching a wider audience, but also giving your audience a chance to become your brand ambassador.

If video marketing hasn’t yet become an integral part of your campaign, there’s no better time to reap the benefits.

For more information about Video Marketing and how it will benefit YOUR business, reach out to us at Dynamic Marketing Consultants. We’d look forward to working on your video project and answering any questions you may have.

How to Advertise Your Business on Facebook in 2021

While most of us are familiar with Facebook for personal purposes, there’s a lot to learn if you decide to use the platform to advertise your small business.

Advertising on Facebook is a great local advertising strategy for small businesses because it allows you to reach your target audience quickly and easily on a social site where they spend a lot of time. All you need is the right Facebook advertising planning, creativity, and execution.

Want some help getting your Facebook advertising off the ground? Check out these tips:

  • Define Your Campaign Objective

There are many ways to advertise on Facebook and they are designed to fit specific purposes. First, define what it is you want to achieve with your campaign. Once you get started, you’ll find the attributes that Facebook has available which correspond to that objective.

For example, if your business is social commerce, your main objective is to sell a product or service. And, if your Facebook Page is part of an inbound marketing plan, your objective will likely be to generate leads with your ads.

Objectives for a Facebook campaign depend on the content you have on your page.

  • Align Your Ad Assets

You’ve set your objective, now you need to create your ad! Facebook has evolved the advertising paradigm with its modular and dynamic ad platform.

You can design your Facebook Ad in different shapes and forms depending on the assets you provide. The basic criteria for a Facebook Ad are an image and some text. You can also incorporate videos, create a slideshow, and a call to action.

  • Define Your Target Audience

Hopefully, you already have your target audience in mind when choosing your type of campaign and ad assets. You can target your ads based on location, age, gender, and interests.

OR you can target your ads based on conditions such as if they follow your page or if they’re a friend of one of your followers. Much more complex audience targeting is available for large-scale campaigns.

As you narrow down your ad settings, you see the estimated audience size with each change.

  • Set Your Budget

The last step before the campaign goes live is setting the budget and payment option. You can allow a campaign to run consistently on a daily budget, but you must first set a specific time frame and a precise budget for it.

You can start small, letting your ad run a short time (you can always prolong the number of days later) or you can let it run for some days from the beginning.

  • Review, Publish and Modify

Once you’ve submitted your ad campaign, Facebook reviews it before it goes live. For a straightforward campaign, the review can be very quick, but in some cases, a word in your copy, or an image can raise a red flag regarding Facebook’s advertising policies. In that case, the review will take longer.

With the right ad, Facebook is a powerful tool to help you grow your business. The process is simple once you get started. What are you waiting for?

If you’d like to learn more, reach out to us at Dynamic Marketing Consultants. We’re here to help!

Successful Video Marketing Strategies and Ideas to Drive More Sales

97% of marketers say videos help users better understand their products and services. Simply put, if you are one of the few companies that aren’t utilizing Video Marketing, then you’re falling behind your competition.

It’s important to note that not all videos are created equal. Some types of video content perform better than others and we’ll further explore these below. If you want to engage, capture, and convert the audience into qualified leads and customers, look to Video Marketing.

Some Successful Video Marketing Strategies and Ideas

  • Share Educational Videos

Videos that sell directly to your brand don’t necessarily bring you more leads. People don’t like being “sold to” without some type of benefit. Instead, use your videos to educate consumers on a topic relevant to your industry and experience – people like to learn!  Research shows that educational videos are viewed twice as much on YouTube. So, focus on developing videos that provide value.

  • Live Stream Video

82% of consumers prefer Live Stream Video to all other types of social media, and people of all ages are watching and streaming videos right now. Live Stream Video content is an opportunity to invite your audience to your business in a way that’s more personable, spontaneous, and immediate. And there are many ways to use it effectively.

You can use live video to showcase your thinking skills by streaming content from industry professionals and experts, holding Q&A sessions, and more. Live streaming is also great for generating excitement about new and upcoming products/services/opportunities.

  • Make Use of Webinars

Webinars are essential for marketing. This is a great way to add value to your audience’s experience so be sure to tailor your content to them specifically, to ultimately convert them to consumers of your products and services. Not only do webinars give you the ability to draw a crowd over time, but they also allow you to improve your interactivity with viewers. You can engage in discussion and demonstrate your expertise in a powerful and meaningful way.

  • Use Virtual Reality

Virtual Reality (VR) is not just for video games. It is a rapidly evolving tech tool for business success. Virtual Reality is the latest type of video content that allows you to engage customers in new and engaging ways. You can use VR for virtual tours from the comfort of home. This is especially important now as some people are still being very cautious due to the Coronavirus (COVID-19) pandemic.

Successful businesses and brands are using VR to improve the customer experience and to increase customer loyalty. The key is to provide a unique and engaging experience.

  • Create Bite-Sized Video Content

With the exception of webinars, keep your videos short! Consumers love useful, quick, and bite-sized information in video format. The truth is that videos up to two minutes long get the most engagement. Over that length, engagement and interest start dropping.

  • Focus on Mobile Optimized Videos

Most content on Twitter, LinkedIn, Facebook, and elsewhere should be mobile optimized. 60 million LinkedIn visitors came from mobile in late 2016; 82% of Twitter users are mobile, and 95% of active Facebook accounts go online via smartphone. This means that the majority of your customers will visit your business via their mobile phone and your videos need to be prepared for that.

If you’d like to learn more about how your company can incorporate videos to generate qualified leads that turn into your customers, reach out to us at Dynamic Marketing Consultants. We’d love to work together to develop your ideal strategy.

How Video Marketing can Help Grow your Business

No matter whether you’re operating a small business or a large enterprise, Video Marketing is one of the most compelling strategies that will help your business succeed.

It not only helps the organization to promote the brand but also helps in converting visitors into leads. Due to its excellent results, companies are using videos as one of their digital marketing tools. And, if you aren’t creating it for your business, you are missing out.

Let’s discover how video marketing can grow your business.

  • Accelerates Conversions

Improvement within the conversion rate is another benefit of adding videos to the marketing strategy. When you increase your conversion rate, the higher the possibility of sales.

According to a study, adding a video to marketing emails can boost click-through rates by 200-300%. Embedding videos in landing pages can increase conversion rates by 80%. If your goal is to compel the visitors to make a purchase and become a promoter, then Video Marketing is one of the most effective ways to turn your dream into reality.

  • Video Marketing Improves SEM

Google uses many signals to detect whether a web page should be shown for a searched query and adding video to your web pages can assist in improving the metrics of some of these factors.

Adding video to your webpages typically increases the time a user spends on your website, as they tend to stick around to watch the video. Contrary, websites with walls of text may steer visitors to click off the site.

Video within the content also improves the overall quality of the content on the page and can generate high-quality backlinks which play a significant role in increasing your rankings and organic website traffic.

  • Raises Customer’s Retention

Do you want to reach a wide range of customers while staying competitive? Yes! Then you should incorporate Video Marketing into your marketing strategy to build the customer’s trust.

Building long-term relationships with the customers promote your brand and accelerate your business’ return on investment (ROI). To foster trust, create appealing and instructive videos to give them a reason WHY they must purchase the product.

So, if you’re not currently creating video content for your business you’re missing out on some of the benefits. Having a small budget (or none) is no longer an issue. Even if technology intimidates you, it’s not too difficult to start recording with your smartphone.

When you’re done shooting the video, you can then edit them on your own or you can reach out to your trusted team at Dynamic Marketing Consultants to assist you with any of your video and video editing needs.

What are you waiting for? Roll up your sleeves and start creating videos today!