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How Video Marketing Benefits Your Business

Posted on by Devin Herz

Do you know that video was the number ONE form of media used in content strategy last year, leaving far behind blogs and infographics?

More than 87% of businesses use video as a marketing tool. Video is unique because it stimulates the senses through sight, sound, motion, and emotion. It more so motivates people to act compared to other marketing content strategy elements.

Let’s take a look at why Video Marketing is so popular and how it will benefit your business.

  • Higher Conversion Rates

People today expect to see videos on your website and social media pages, and they’ll likely watch them. This increases the conversion rate by 80%. Meanwhile, including videos in your email campaigns increases your click-through rate by 200%-300%!

  • Better Search Engine Rankings

Google has been promoting the importance of video content for almost 15 years now. That’s why posting videos on your website helps you receive higher search engine rankings. Videos assist in increasing organic traffic from Search Engine Result Pages (SERPs) by up to 157%.

Videos are a powerful weapon in the hands of a Search Engine Optimization (SEO) expert. They don’t impact the rankings directly, but they do give your website a better chance of improving your rank.

  • Improves Customer Connection

Videos improve customer relationships and build trust with potential clients. It offers a personal touch and a better look into your company and values.

Compared to copy against a white background, for example, a video wins every time. After all, it’s psychologically tougher for the user to turn off the video than to stop reading text.

  • Boosts Brand Awareness

Videos do an excellent job boosting brand awareness, which is an integral part of a successful marketing campaign. Utilize video to tell your company’s story, conduct employee interviews, share behind-the-scenes footage, product information, client testimonials, and more. Video allows your message to be better remembered by your audience, ultimately amplifying your brand awareness.

  • Increases Engagement & Shares

Videos have an extremely high social share potential and social videos generate 1200% more shares than text and images combined.

Shareability and word-of-the-mouth marketing go hand in hand. By making your content more shareable, you aren’t just reaching a wider audience, but also giving your audience a chance to become your brand ambassador.

If video marketing hasn’t yet become an integral part of your campaign, there’s no better time to reap the benefits.

For more information about Video Marketing and how it will benefit YOUR business, reach out to us at Dynamic Marketing Consultants. We’d look forward to working on your video project and answering any questions you may have.

Digital Design & Marketing Transformations to Turn Small Businesses into Thriving Brands

Posted on by Devin Herz

It is a curious topic -transforming businesses into brands. Being a brand is something more valuable than being a business, and it takes a far more strategic approach. But is it really worth the effort to build a brand?

Brand vs. Business

A business is merely an entity that offers certain goods or services. In all respects it is a soulless entity, devoid of a voice or character, and focuses on the end result. Customers may buy from a business, but they don’t create an “emotional bond” to it. They are reserved for the brand.

Brands are essentially “perceptions” that have been carefully crafted by marketers and strategists and encourage customers to equate certain emotions and personality traits to the company.

Importance of Branding for Small Businesses

Branding is more important for small companies than for large companies. The benefits of branding are staggering for small companies with limited budgets rather than large investments and cash flows.

Strategic design and digital activity are the two most important tools in your marketing arsenal that can turn you from an SME into a successful and thriving brand.Here are some strategies and steps to make this change a success.

Digital Transformation Strategies:

1. Your Brand Logo and Other Visuals

A logo is the strongest identifier of a brand. In the digital space, brand strategy becomes even more important for a small business trying to develop its brand strategy. It becomes your identifier, which sets you apart from others in your area. If your logo design is representative of a long-range, strategic goal, employees can participate and understand the brand message it expresses.

In properly update your company’s logo, it must be reorganized (to fit various digital platform specifications) and, in some cases, completely re-imagined.

2. Consult an Expert

If the rebranding seems like too much of an undertaking, don’t feel overwhelmed. You are not alone, many SMEs (33%) are far from digitization because they do not know how to do it and do not have the budget to hire in house digital / IT marketing specialists.

The good news is that there are many design and marketing agencies that provide consulting services for a fee that can support your digital transformation and digital marketing needs.

3. Design a Website

For small businesses, investing in a website can be a difference between success and failure. A website is your digital store, which is always open. It works and gives to its customers even when you sleep, on vacation or with friends and family. It works tirelessly and intelligently. It provides you with important data, generates leads for you, and ensures that your small business budget can be expensive, but the benefit eliminates all costs.

The strategic design of a website is an extension of your brand, which is always associated with the brand and communicates your brand’s message from each page to each interaction point and is presented in the color, font, design and even navigation of your website.

4. Set Up Company Social Media Profiles

Once you create your website, start a thoughtful ad campaign, and regularly publish to your blog, it’s time to get involved in the area where all the conversations take place -social media.

For most of the consumer market (Millennials and Generation Z) social media platforms are their second home. To reach them, you must market where they tend to spend their time. According to 82% of marketers who work with small businesses, social media is the most important aspect of their business.

So, do some data mining and prioritize the social media channels where most of your target audience is hanging out. Then define your social network profile based on the information in the data. The most popular social media channels for most market segments are Facebook, YouTube, Instagram, and Twitter and each one’s target demographic is different and used for different purposes by its audience.

5. Start Email Marketing

To make the most of your digital transformation and consolidate your brand message, you must use email marketing to reach parts of your target market that you may not have reached before.

According to statistics, 81% of small businesses successfully trust email as their primary customer channel. 80% of SMEs use email marketing to retain existing customers and see them as the main driver for these two purposes.

So, there you have what turns a small business into a successful, thriving brand. It’s not too simple or complicated.There are experts available who can iron-out the most complex areas of it for you.

At Dynamic Marketing Consultants, we have a team of marketing experts who have the tools to handle these efforts while you manage your business growth. If you’re ready to set your business up for success, please reach out today to get started.

Understanding the Importance of Consistent Marketing

Posted on by Devin Herz

Companies will schedule brainstorm meetings, and most will leave with a strong list of ways to improve marketing efforts – but fall short on the follow through. This isn’t for lack of trying! It can be discouraging to try something new and find it didn’t work as well as you had hoped. Another common pitfall to consistent marketing is knowing what it is you need to do to elevate your marketing to get better results but finding it too challenging to maintain. Read on to learn why consistency is essential in your marketing, which areas of your marketing to focus on, and how to maintain consistent marketing for your business!

Consistency is Key

Constant marketing affects us in ways we may not readily identify. A recent Forbes article found reliable marketing “creates a pattern everyone can come to expect, and they develop a subconscious comfort level when you meet their business needs.” Essentially, placing importance upon being consistent in marketing creates a reliable and authoritative presence for your brand.

Additionally, implementing your marketing strategy consistently enables you to monitor and accurately assess your progress. By utilizing data and factual statistics about conversion rates, you can continue to improve your strategy and make strides toward scaling your business. It stands to reason that businesses who regularly have positive feedback in conversions and lead generation have consistent marketing and a clear message over a considerable period.

Where to Begin

A great place to start creating consistent marketing is to get your team on board. By openly communicating your intentions to your employees, your team will become unified and proactive about your marketing vision and goals. Once you have established your goals, begin to consider the best practices for communicating your brand’s message.

Simple Initial Steps to Improve Your Lead Generation Through Marketing Consistency:

  •  Post regularly on several social media platforms. Social management tools like Hootsuite enable you to manage multiple social networks from a single hub. Additionally, you can measure and track your social media campaigns and ROI with free-to-use tools.
  • Creating high-quality content that gets quoted, backlinked, and shared on social media. This encourages Google to identify your website as a relevant and authoritative source. It also establishes your business as a quality resource and builds trust and visibility for your brand.
  • Your consistent marketing of valuable content will lead to increased opt-ins to your e-mail, newsletter, or warm leads lists. When you send an e-mail to a contact that has previously shown interest in your brand, it is effortless marketing that reaches exactly the customer you are seeking. Consider e-mail marketing platforms like MailChimp to create unique campaigns, automate your work, and optimize your effort.

Taking Consistent Marketing a Step Further

As you continue to expand your potential customers through creating quality content, consider outsourcing certain aspects of your marketing. For many companies, outsourcing things like direct mail projects allows ample time to focus on creating content while specialized marketing agencies focus on promoting larger initiatives. Advanced outreach such as this enables your in-house marketing team to focus on daily consistent marketing tasks. You, in turn, can benefit from specialists creating and monitoring your more advanced marketing strategies.

Planning Your Next Move

By delivering a clear and consistent message, your brand will stay on the top of your client’s mind. In establishing your business as an industry leader and credible resource in solving problems, you become the brand they turn to when they need your service or product. Now is the time to get clear on your brand’s message and spread the word about how you can share value with your customers!

For more information about best practices and more ways to stay consistent in your marketing, feel free to reach out to us! Check out our other blogs for additional ideas to boost your marketing and revenue.

Online Reviews – The digital way to make or break your business

Posted on by Devin Herz

In today’s digital world, online reviews can make or break a business pretty quickly, so handling them with care is super important. Online reviews are one of the most turned to avenues when deciding to do business with a company or not, judging on good reviews, bad reviews, lack of reviews or even how you respond to reviews. In this episode, Devin Herz shares his insights on how best to respond to online reviews and how to leverage even the not so flattering ones with a positive spin to help influence the minds of future customers or clients. Right off the bat, Devin takes note of how one of the habits from Stephen Covey can teach us a lot in how to first approach every online review. Devin also reveals a quick pro tip on soliciting the very best online reviews from your customers and how to leverage them to your business’s advantage.

Business Branding Tips

Posted on by Devin Herz

Oftentimes, business owners believe that branding is simply your logo and the design of your marketing materials. In reality, branding is so much more. Here at Dynamic Marketing Consultants, we’ve seen the power of branding and how it can transform a business. Branding is an intricate part of your marketing strategy that should always stay top of mind.

Here are some insider tips to help you effectively brand your business:

More Than Just a Logo

While a logo and business card may be the foundation of the brand of your business, branding is much more than just design. Branding encompasses everything from the environment of your business, the culture of your team, and the feeling that you evoke from your clients. It is the overall sentiment your client feels when they speak to your team,receive your marketing materials,or visit your website and social media.

How to Get Started Branding Your Business

While it may be overwhelming to think about branding your business, the most important thing to keep in mind your target audience and their needs. You want to make sure your brand is resonating with them; everything from the look and feel of your business, your marketing materials to your physical business location. It should all be consistent, fresh,and current. It should be clear what your business is offering and exemplify just how it will help your client. When you are aware of your audience’s needs, it will help your business evolve and stay relevant.

As you sit down to plan your marketing goals and strategy, always keep your brand in mind. Be sure that it shines through in everything you (and your team) does!

If you have questions on branding and where to get started, we’re happy to help. Schedule a complimentary one-on-one assessment with Devin to see how DMC can help brand your business!

Partnering for Success

Posted on by Devin Herz

At DMC, we provide our clients with a myriad of online marketing services. We aspire to be a one-stop marketing shop for any business looking to grow and attract new clients. That said, as much as we’d like to be able to handle every one of our client’s needs, we know we can’t be masters at everything. Over the years,we’ve learned the importance of building business alliances and partnering with others to help our clients achieve their goals.

Have you heard the saying, “two heads are better than one”? When you partner with a complementary business who can support your client’s goals, it’s a win-win situation for all involved.

Collaboration is key. Working with a partner(s)allows you to brainstorm and innovate on projects in a way you may not have been able to do before. Ideally, partnerships will open the door to products, resources, and contacts not currently obtainable to your business.

When you form strategic partnerships, it’s important all businesses involved are on board. Commitment, communication,and focus are necessary in order to achieve the desired goal for the client.

Case in Point

We just had a call yesterday with a PR company that works with one of our clients. We don’t specialize in PR and the PR company doesn’t do all the unique marketing thatDMC is known for. So now we have an opportunity to work together for our client, support each other’s efforts in online marketing and offline marketing, and hopefully see more success for everyone involved.

AND, as it happened, last fall we were able to get our client featured in a top industry publication because of a personal connection one of our staff has with the publication’s U.S. correspondent.When we mentioned that, the PR company owner also knew that correspondent!

It’s a small world and if we handle ourselves professionally then our sphere of influence will grow to include other intelligent, hard working professionals with expertise that we can add to and benefit from.

The bottom line, for us at DMC, is that it’s all about the client! If we need to find a solution outside of our expertise, we’re happy to make connections with those who can help get the job done because when our client wins –we all win.

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