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Internal Marketing – The Key to Your Company’s Success

Posted on by Devin Herz

When you think of “marketing,” you probably picture a Super Bowl commercial or a looping Instagram Ad, aimed at getting a company’s product or service in front of millions of potential consumers. These are examples of External Marketing, and each year companies invest a great deal of money and resources into their external marketing efforts.

However, to truly build a successful brand, you need to focus on another important audience – the one within your own office space. This is called Internal Marketing.

Studies show that only 50% of employees believe in their company’s branding idea, while “even less are equipped to deliver on it.” Senior Management often assumes their colleagues believe in the power of the company’s brand, but sometimes it’s not fully understood or embraced by the entire team. What can be done?

Develop an Internal Marketing Strategy

With any solid strategy, you need to build an action plan. This ensures that you don’t go through the process blindly and allows you to discover areas that can be improved upon.

Internal marketing tactics should be carefully laid out, and then you’ll be on your way to maximizing a solid Internal Marketing Strategy. Follow these steps for success:

  • Formulate your Team

Determine who’ll be responsible for Internal Marketing efforts, getting everyone involved from the beginning. This typically includes senior-level marketing representatives, marketing staff, and company leaders such as the CEO, CFO, upper management, etc. Once determined, establish processes and communicate regularly.

  • Evaluate your Internal Marketing Structure

Whether or not you have formalized a marketing strategy, your company is likely to have some form of Internal Marketing even if it’s unstructured. That said, it more than likely can be improved. Identify and assess aspects that are considered Internal Marketing tactics. A good evaluation tool is to survey all employees to see what they know, don’t know, their views on the company, etc. This should reveal any branding gaps.

  • Align Marketing Messages and Conduct Open Training Sessions

After collecting information, you’re better able to align company marketing messages to get everyone on the same page. The goal is to have employees provide their personal touch when they talk about your business, but everyone’s perspective on the product/service should be the same.

Employees should also be able to openly suggest ideas, ask questions, and provide constructive criticism.

  • Keep Working After Launch

Even after you have a formal Internal Marketing strategy in place, great work culture, employees on the same page, and an engaging presence, you’ll still need to regularly improve tactics and be open to feedback.

Also, continue providing training/meetings for open discussions, adjust processes if needed, and keep employees briefed on what’s going on within the company, especially regarding marketing and branding. It’s also important to take their thoughts seriously.

Final Thoughts

When employees believe in your brand and are engaged in your company’s initiatives, they are more job-driven, loyal, and more likely to become influential marketers and sellers. Your employees are some of the best people to spread awareness of your company’s capabilities and services.

This is why Internal Marketing is essential to the success of your company’s brand. If employees are unaware of the company’s overall goals, marketing strategy, products/services, there will certainly be a gap in effectiveness with customers and prospects.

What do you think? Share your thoughts with the Dynamic Marketing Consultants team today! Should you need help developing a strong Internal Marketing strategy, we’re here to help.

How Video Marketing can Help Grow your Business

Posted on by Devin Herz

No matter whether you’re operating a small business or a large enterprise, Video Marketing is one of the most compelling strategies that will help your business succeed.

It not only helps the organization to promote the brand but also helps in converting visitors into leads. Due to its excellent results, companies are using videos as one of their digital marketing tools. And, if you aren’t creating it for your business, you are missing out.

Let’s discover how video marketing can grow your business.

  • Accelerates Conversions

Improvement within the conversion rate is another benefit of adding videos to the marketing strategy. When you increase your conversion rate, the higher the possibility of sales.

According to a study, adding a video to marketing emails can boost click-through rates by 200-300%. Embedding videos in landing pages can increase conversion rates by 80%. If your goal is to compel the visitors to make a purchase and become a promoter, then Video Marketing is one of the most effective ways to turn your dream into reality.

  • Video Marketing Improves SEM

Google uses many signals to detect whether a web page should be shown for a searched query and adding video to your web pages can assist in improving the metrics of some of these factors.

Adding video to your webpages typically increases the time a user spends on your website, as they tend to stick around to watch the video. Contrary, websites with walls of text may steer visitors to click off the site.

Video within the content also improves the overall quality of the content on the page and can generate high-quality backlinks which play a significant role in increasing your rankings and organic website traffic.

  • Raises Customer’s Retention

Do you want to reach a wide range of customers while staying competitive? Yes! Then you should incorporate Video Marketing into your marketing strategy to build the customer’s trust.

Building long-term relationships with the customers promote your brand and accelerate your business’ return on investment (ROI). To foster trust, create appealing and instructive videos to give them a reason WHY they must purchase the product.

So, if you’re not currently creating video content for your business you’re missing out on some of the benefits. Having a small budget (or none) is no longer an issue. Even if technology intimidates you, it’s not too difficult to start recording with your smartphone.

When you’re done shooting the video, you can then edit them on your own or you can reach out to your trusted team at Dynamic Marketing Consultants to assist you with any of your video and video editing needs.

What are you waiting for? Roll up your sleeves and start creating videos today!

Digital Design & Marketing Transformations to Turn Small Businesses into Thriving Brands

Posted on by Devin Herz

It is a curious topic -transforming businesses into brands. Being a brand is something more valuable than being a business, and it takes a far more strategic approach. But is it really worth the effort to build a brand?

Brand vs. Business

A business is merely an entity that offers certain goods or services. In all respects it is a soulless entity, devoid of a voice or character, and focuses on the end result. Customers may buy from a business, but they don’t create an “emotional bond” to it. They are reserved for the brand.

Brands are essentially “perceptions” that have been carefully crafted by marketers and strategists and encourage customers to equate certain emotions and personality traits to the company.

Importance of Branding for Small Businesses

Branding is more important for small companies than for large companies. The benefits of branding are staggering for small companies with limited budgets rather than large investments and cash flows.

Strategic design and digital activity are the two most important tools in your marketing arsenal that can turn you from an SME into a successful and thriving brand.Here are some strategies and steps to make this change a success.

Digital Transformation Strategies:

1. Your Brand Logo and Other Visuals

A logo is the strongest identifier of a brand. In the digital space, brand strategy becomes even more important for a small business trying to develop its brand strategy. It becomes your identifier, which sets you apart from others in your area. If your logo design is representative of a long-range, strategic goal, employees can participate and understand the brand message it expresses.

In properly update your company’s logo, it must be reorganized (to fit various digital platform specifications) and, in some cases, completely re-imagined.

2. Consult an Expert

If the rebranding seems like too much of an undertaking, don’t feel overwhelmed. You are not alone, many SMEs (33%) are far from digitization because they do not know how to do it and do not have the budget to hire in house digital / IT marketing specialists.

The good news is that there are many design and marketing agencies that provide consulting services for a fee that can support your digital transformation and digital marketing needs.

3. Design a Website

For small businesses, investing in a website can be a difference between success and failure. A website is your digital store, which is always open. It works and gives to its customers even when you sleep, on vacation or with friends and family. It works tirelessly and intelligently. It provides you with important data, generates leads for you, and ensures that your small business budget can be expensive, but the benefit eliminates all costs.

The strategic design of a website is an extension of your brand, which is always associated with the brand and communicates your brand’s message from each page to each interaction point and is presented in the color, font, design and even navigation of your website.

4. Set Up Company Social Media Profiles

Once you create your website, start a thoughtful ad campaign, and regularly publish to your blog, it’s time to get involved in the area where all the conversations take place -social media.

For most of the consumer market (Millennials and Generation Z) social media platforms are their second home. To reach them, you must market where they tend to spend their time. According to 82% of marketers who work with small businesses, social media is the most important aspect of their business.

So, do some data mining and prioritize the social media channels where most of your target audience is hanging out. Then define your social network profile based on the information in the data. The most popular social media channels for most market segments are Facebook, YouTube, Instagram, and Twitter and each one’s target demographic is different and used for different purposes by its audience.

5. Start Email Marketing

To make the most of your digital transformation and consolidate your brand message, you must use email marketing to reach parts of your target market that you may not have reached before.

According to statistics, 81% of small businesses successfully trust email as their primary customer channel. 80% of SMEs use email marketing to retain existing customers and see them as the main driver for these two purposes.

So, there you have what turns a small business into a successful, thriving brand. It’s not too simple or complicated.There are experts available who can iron-out the most complex areas of it for you.

At Dynamic Marketing Consultants, we have a team of marketing experts who have the tools to handle these efforts while you manage your business growth. If you’re ready to set your business up for success, please reach out today to get started.

Smart Marketing Tips for Small Businesses

Posted on by Devin Herz

Starting a business can be difficult. It is common for new and small business owners to find themselves in the marketing role and quickly becoming overwhelmed. But don’t worry, we’re here to help you! The basics concepts of marketing are important to every small business owner. These are not marketing costs, they are investments, and it is essential to know where to start. If you can do that, you area step ahead.

Why Marketing Is Worth the Expense

When it comes to understanding the importance of the marketing and the role it plays in the development of the business, it becomes clear why marketing should be viewed as a worthy investment. Marketing is essential to attract the attention of potential customers and clients, increase the demand for goods or services and target these potential customers. Marketing affects your sales, prices, advertising and advertising policies. When you understand the importance of marketing, you can use it to promote the ongoing transition of your services and products to the customers. This is important in making your small business successful.

Understanding Market Research

Through market research, you can determine how your product or service will adapt to different demographic characteristics. Using this information, you can determine which segment of customers is interested in a product and service, and ultimately who is likely to make a purchase from you. You can use market research to gain specific information from potential customers, such as age group, gender, location, and income level, which you should use to guide your marketing message. With the help of market research, you can create marketing plans for your small business that arenot only effective but also cost-efficient. Market research gives you the information you need in a marketing context. Market research purchases target behaviours and habits that you focus on in practice, and ultimately saves you money by avoiding costly marketing mistakes.

Creating a Marketing Budget

Determining how much of your resources you should allocate to marketing within your company can be one of the biggest challenges for businesses. It can also be a major factor that can make or break a business.

Learn From Others

Small business marketing can sometimes be a challenge. Especially in rough economic times. However, many companies are successfully using new technologies to market their small businesses. These strategies can include social media marketing, online marketing, traditional marketing and even direct mail.

Often, small business owners don’t trust their marketing plan. This happens for many reasons and can lead to frustration or giving up. Reach out to our team of marketing consultants today and learn how to grow your business and reach your ideal clients.

 

 

Top Things to Consider When Choosing a Business Consultant

Posted on by Devin Herz

Even if you’ve started off managing the marketing of your business strong you will eventually hit a plateau and look for ways to continue growing your business. It is the eternal struggle in business to stay in front of potential clients, create top-notch products, and ensure the best service. But how do you balance it all? Entrepreneurs and business leaders are independent by nature and can be reluctant to ask for help when it could be truly beneficial. Further, it can be challenging to see the big picture and determine where to focus marketing initiatives for the greatest positive outcome.

While no one knows all there is to know about growing a business, consulting with someone who has specialized experience can be a game changer. With so many options to choose from, how do you sift through the options and settle on the business consultant best for your marketing needs?

Clear Communication

From establishing business goals and milestones to creating your brand logo, it is vital for you to be fully heard and understood by your consultant. The ideal business consultant will know the right questions to ask in order to have a firm grasp on your desired marketing outcomes, desired clients, and brand message.  This level of innate understanding of marketing strategy only comes with years of professional experience. So seek to avoid someone who seems to know all the answers without first hearing your business goals and expectations.

Communication does go two ways though! Before scheduling a meeting with a potential consultant, have a set of questions and ask their plan and proposed strategies related to your specific concerns. Seek to build a trust-based relationship as, over time, the business partnership with a well vetted and seasoned marketing business consultant can be the additional point of contact you need to make this your best quarter yet.

But Do They Really Get It?

Perhaps the most overlooked way to determine which business consultant truly aligns with your business needs is to select one with a small business of their own. There is no better indication of a successful marketing consultant than to look at how they market their own business! It is a unique opportunity to have your business marketing processes analyzed by industry professionals with years of dedicated experience, and the “know how” to implement the changes to get your business where you’d like it to be! So, take a good look at your potential consultant’s business processes and determine if they meet your business goals and standards.

Niche Marketing Strategies Abound

Another reason to look outward for consulting help is that there are many ways to improve that you might not have even considered. A marketing consultant has likely worked with brands from various industries and can apply their marketing strategies in the way that best suits your business! Be sure potential business consultants have experience in your industry, be it service based or a product. Different strategies support different outcomes, and a consultant who has a detailed understanding of the needs of your customers and clients will make your marketing that much more effective!

Do Your Own Research

With the internet at our fingertips, it is easy to find a wealth of information about potential consultants with a few taps on the keyboard. Check out the website of potential business consultants and see which clients they have worked with in the past. Many consultant’s websites will highlight their greatest achievements, so if they have great testimonials from local attorneys and that is your industry – you’ve likely found your match! As mentioned, how a consultant markets themselves is a great indication of their marketing skills, so while you are on their website, determine if they approach their personal brand marketing in a way that would be favorable for your brand.

How We Can Help

Our team at Dynamic Marketing Consultants, based in Florida, is comprised of a well-rounded group of marketing professionals to fully support your business. From digital improvements to direct mail strategy and brand revivals, our specialized team is here to make your business the best version of itself! Feel free to contact us to hear more about how we can help – through business consulting and beyond!

Empower Your Employees with Internal Marketing Systems

Posted on by Devin Herz

Understanding the Importance of Internal Marketing

Internal marketing is an essential and commonly overlooked part of effective marketing. The internal aspect refers to the marketing relationship a business has with its employees. While focusing on external marketing is vital for raising brand awareness and creating revenue, internal marketing seeks to meet and provide for the needs of employees.  Marketing to your internal “customers” is an important aspect of promoting effective growth within a company.

Regardless of an employee’s job title, they likely rely upon other employees, teams, as well as the company, for information and support. There are countless benefits to be seen from improving the communication among your workers! The importance of each employee understanding the company’s direction, values, and vision cannot be overstated. This level of connectivity breeds a positive company culture and feelings of inclusion while encouraging your employees to truly believe and live the brand’s culture. A cliché sentiment rings true in this instance- if your employees are not passionate about your brand, it will be apparent in their work.

Benefits of Integrating Internal Marketing Strategies

With an internal marketing strategy in place, employees are treated as “internal customers” who must be equally convinced of a company’s vision and worth with just as much importance as you would place on an external customer. The goal of internal marketing is to align every aspect of a company’s internal operation to make sure they are as capable as possible to provide high value to customers. If a company can operate in a coordinated and standardized way, that company can provide a more consistent experience to their customers and employees. A positive side effect is employees becoming more empowered to make decisions within company guidelines and feeling valued for their contributions. These aspects work together to create a positive and productive company culture where your workplace and business will benefit greatly.

A Simple Solution to Begin Improving Your Internal Marketing

There are many things you can do to improve your outreach in this area, beginning with your mindset! Set your mentality to regard your employees as an audience. Are you experiencing problems such as staff not reading your memos or forgetting the information given in emails? Begin crafting content for them as you would for your desired client. Engage them with a story – with your brand’s message and goals in mind. Reinforce a concept with customer testimonials and deliver important information over time through several channels. Add a human element by appealing to emotion and the daily happenings in your business. This might seem like a lot to propose, but you will immediately see improvements in your workplace. By keeping your employees up-to-date on changes and current campaigns, your workers will be well-informed and confidently speak on the unique selling points you offer.

E-mails and newsletters are great communication channels for improving your business’ internal marketing. If you are a corporate manager or CEO, consider beginning to author a transparent monthly update communicating goals that have been successfully met, what has been accomplished, and what to expect next. Speak in a conversational tone and end your piece with inviting questions to encourage an open conversation and employee feedback. Consistency is key in communicating with your employees, so be sure to make it a point to communicate in this way reliably and regularly!

How We Can Help

To take your initiative a step further, consider hiring a knowledgeable marketing firm. By huddling with industry leaders who understand common pitfalls and best practices, you can avoid unforeseen challenges and get right to improving your workplace communication. Marketing experts can aide with staying on top of vital aspects of your marketing, like newsletters, and promoting upcoming events or initiatives. Further, hiring out a business writer for these tasks can save you the time spent putting it all into words and keep your essential daily business tasks front and center.

Internal marketing systems offer everyone direction as well as something to be excited about and a part of! Contact us to learn the next steps to take to captivate and motivate your internal customers and take your marketing strategy to the next level.

How A Unique Marketing Campaign Captivates Clients

Posted on by Devin Herz

Are you looking to reach a larger audience for your business?

Of course, you are!

Every business strives for more signups, clients, and subscribers. However, the problem lies in how to reach them quickly and without paying an excessive amount in areas that have little return on investment.

Thankfully, the secret to launching your company isn’t a secret at all.

A unique marketing campaign is the most dynamic way to rise above your competition and reach more of your target audience.

When implemented professionally, being creative in your strategy also allows you to spend less on stale marketing like newspaper ads, and start working toward ideas that promote your company on a grander scale.

A unique marketing campaign is a guaranteed way to build successful company recognition and outreach. Here are some innovative ideas Dynamic Marketing Consultants can implement to bring your business to the next level, and help you stand out in a competitive marketplace.

Unique Marketing Campaigns on Any Scale

Video brochures are a cutting-edge marketing tool and a stand out way to market your product or company. Combining media with print, video brochures will take your unique marketing campaign to a new level.

These brochures assert your message in a way that is yet to be seen by most of your clientele. Video is particularly powerful as a marketing tool, as it quickly builds trust. You are enabled to execute the presentation of your product fully, from imagery to data and graphics. This multi-sensory device places a revolutionary technology directly in the hand of your customer – using your personal message.

Your call to action will reach more potential leads, due to the social aspect of using such a remarkable tool. The return on investment provided by this marketing strategy is staggering. Imagine a customer’s immediate reaction upon receiving and opening their brochure, and how many people they will in turn share it with!

We have worked with clients offering unique marketing campaigns on a smaller scale as well. Our team has tested and proven various 3D mail concepts, sure to make your message stand out. We have even promoted events by using cell phone case invites! From the most powerful to the most practical, we have a unique marketing strategy campaign sure to help boost your cause.

Industry Professionals Help You Succeed

Our staff at Dynamic Marketing Consultants has decades of marketing experience and can take your unique marketing campaign a step further. We offer pre-event marketing strategy, so while you are busy planning your event, we’re busy behind the scenes helping you reach as many people as possible.

Following up is as important as outreach. Our team works to implement solid concepts to keep your leads engaged and reaching out to you. Having a reputable marketing team in your corner elevates your marketing strategy and by focusing on marketing from several angles, you’re sure to captivate the largest audience possible.

Instead of continuing to spend money on traditional advertising, take your business to the next level with out of the box ideas. If your goal is to grow your company, a unique marketing campaign is where to start.

“Alexa, how can I market my business for voice search?”

Posted on by Devin Herz

Voice search is no longer just forasking Alexa to tell you the weather or asking your Google Home to call your Mom. Voice search is a growing trend that may actually stick around.Pew Research Center reports 46% of Americans use digital voice assistants, while comScore predicts by 2020 that 50% of searches will be done by voice.

In just a few years,50% of searches will be done by voice… as marketers, hearing this statistic is both alarming and exciting. To evolve with this new search method, marketers and businesses alike will need to include marketing strategies geared toward voice searches.

How People Speak to Search vs Type to Search

When people type to search, it’s usually just a few key words or phrases. When someone speaks to search, they ask a question as if they are talking to another person. This is important to keep in mind when it comes to your website development. Your site’s content should be created to match how someone may speak.A great way to address this is by creating a FAQ page. Use this page to list out questions (as well as answers) that a potential client might ask in their voice search. Remember, keep your content informative and conversational in tone.

Location, Location, Location

When people ask their voice assistants for something, it’s likely they want an immediate resolution that is nearby. The last time you used a voice assistant, you probably mentioned the city or said “near me” at the end of your question. Utilizing local SEO tactics is imperative to reaching your local market for voice search. Make sure your address is present on your website on multiple pages and ensure your listings on local directories is accurate. Also, it’s important to encourage clients to rate your services on these directory listings too as they will help you rank higher.

When it comes to voice search, responses from a digital assistant are often singular, making competition high and SEO ever more important. At DMC, we’re here to help you take the proper steps so that your business is at the forefront of this trend. If you’re ready to get started, contact us here.

Partnering for Success

Posted on by Devin Herz

At DMC, we provide our clients with a myriad of online marketing services. We aspire to be a one-stop marketing shop for any business looking to grow and attract new clients. That said, as much as we’d like to be able to handle every one of our client’s needs, we know we can’t be masters at everything. Over the years,we’ve learned the importance of building business alliances and partnering with others to help our clients achieve their goals.

Have you heard the saying, “two heads are better than one”? When you partner with a complementary business who can support your client’s goals, it’s a win-win situation for all involved.

Collaboration is key. Working with a partner(s)allows you to brainstorm and innovate on projects in a way you may not have been able to do before. Ideally, partnerships will open the door to products, resources, and contacts not currently obtainable to your business.

When you form strategic partnerships, it’s important all businesses involved are on board. Commitment, communication,and focus are necessary in order to achieve the desired goal for the client.

Case in Point

We just had a call yesterday with a PR company that works with one of our clients. We don’t specialize in PR and the PR company doesn’t do all the unique marketing thatDMC is known for. So now we have an opportunity to work together for our client, support each other’s efforts in online marketing and offline marketing, and hopefully see more success for everyone involved.

AND, as it happened, last fall we were able to get our client featured in a top industry publication because of a personal connection one of our staff has with the publication’s U.S. correspondent.When we mentioned that, the PR company owner also knew that correspondent!

It’s a small world and if we handle ourselves professionally then our sphere of influence will grow to include other intelligent, hard working professionals with expertise that we can add to and benefit from.

The bottom line, for us at DMC, is that it’s all about the client! If we need to find a solution outside of our expertise, we’re happy to make connections with those who can help get the job done because when our client wins –we all win.

Experts in Event Marketing Using Video

Posted on by Devin Herz

While winter may be the season to withdraw and hibernate, it’s been quite the opposite here at DMC! We’ve been busy helping our clients achieve their event marketing goals using unique video solutions.

Here’s a look at some of our recent projects:

On the Quick

We worked with one of our past clients to create collateral for an upcoming event on the fly! We had just 2 weeks to use our InstaVizion solution to create video handouts for event attendees that included a special event-only offer. Although not the ideal timeframe to work within, our team rallied together to get the job done for our clientwith production, shipping, copywriting, design, and video editing all completed in record time.“The event went well. We got a good 7 solid leads from there and the InstaVizion Video Handouts were a good conversation starter.” –Tony Aveiro, Director of Marketing, Endurance IT

Show Up Big for Big Decisions

We helped along time Marketing Masteryclient of ours prepare for an upcoming meeting of important decision makers using an InstaVizion video invitation with accompanying inserts with testimonials and proof of concept. We also handled full production and editing of the video. We wanted to highlight some of the company’s recent product updates and achievements to show these decision makers that their upcoming meeting had a clear front runner against the competition.We shipped these components to the decision makers before their scheduled meeting so it would be top of mind for them. The client is hopeful for a positive result and had this to say about the project:“This was a massive project and I would like to thank everyone involved. I want to thank everyone for going the extra mile to make this happen.”-TonyBarber, CEO, SmartPlug

Super Success and Another Project

We also helped a brand new client create video collateral to use at an event. Using our PrintAVizion technology, we created a video brochure for the sales team to use during discussions with booth visitors. They provided a script and storyboard and we developed, shot, and edited the video for use with their PrintAVizion piece as well. Our client was so thrilled with the results, this is what they had to say:

It was a huge success and our videos were a hit. We are tracking many great opportunities and see these deals progressing in our pipeline. My President said it was the best, most organized event we’ve ever had and he came back with a renewed vigor; ready for success.

Thank you all for doing such an amazing job for us. We were proud and thrilled to be a part of this journey and thankful to everyone that played a part. Please let your staff know that we are most grateful for their contribution.With the praises said which are much deserved, I have a next step project that I would like to get started with you.

-David King, iControl/Envize

 

If you need assistance preparing for your next eventor important meeting, count on the team at DMC! Our number one priority is our customers:let us WOW you! Contact us todayto get started.

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