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Experts in Attorney Marketing

Posted on by Devin Herz

If you’re looking to grow your business in the coming years, it’s extremely important your firm is properly marketing itself. It’s never too late to establish goals and put a marketing plan in place to help you achieve them.

Here are 3 of the most important aspects for attorney marketing:

Branding

Consistency is key when it comes to your brand. Your firm should develop a “tone of voice” for your brand, (think logo, color scheme, font, etc.)that flows consistently from the in-person experience clients will get, to your website, social media presence, email marketing,direct mail campaigns, and marketing/event materials. All of these different pieces should cohesively represent your brand and feel like a piece of the whole.

Website

Most often, new clients will review your website before they even make an appointment to meet you. From the start, your website should be easy to navigate and mobile friendly. If you miss either of those, you’ll likely lose a large portion of your potential audience.Users should be able to get a clear understanding of your firm just by visiting the first page. Your website should highlight your firm and its best assets; testimonials are a must.Lastly, make sure your firm’s contact information is available on every page of your site. You do not want to miss the opportunity for a potential client to call your office or send an email.

Firm Photos & Videos

As attorneys, your face is very important to your brand. It’s important to maintain up to date firm photos and videos so potential clients can see the true faces behind your firm. In the legal industry, it’s important to be authentic;fresh photos and video content will give clients the proper representation right from the start.

The most important factor to keep in mind is to stay active in marketing your business. If you need help setting goals and implementing a plan, the team of marketing experts at DMC is ready to help. Review our different solutions and contact our team to get started with a intro call!

Your Website Should Prove Your Results

Posted on by Devin Herz

Most of the time your website is the first glimpse a potential customer will have of your business. While it’s important to highlight who you are, as well as your products and services,what customers really want to learn about is the results you can achieve for them.

There is a fine line between bragging and highlighting your successes. Here are three professional ways to incorporate results for potential clients to see:

Testimonials

There’s nothing better than having your happy, loyal clients speak about their experience. Utilizing both written and video testimonials is a great way to show potential clients firsthand the successes you’ve achieved for your clients. Testimonials will not only showcase your expertise, but they help build credibility and demonstrate that you are a trustworthy and reliable business to work with.

Case Studies

Let the numbers do the talking! Case studies are the perfect way to tell a visual story. A case study proves your successes, making your company credible, authoritative and again, trustworthy. It’s important that your case studies be structured, highlighting your client’s challenges, the goals, the strategy,and of course, the results.

Portfolio

For certain industries, this is a critical section to include on your website. If you’re in a creative business, whether it be a graphic designer, architect, landscaper, jeweler, etc., people need to see examples of your work. Your portfolio should contain crisp images showing as much detail as possible. This portion of your website should be clean, organized and easy for a potential customer to view.Visitors will be able to get a feel for your style and decide whether or not your company will be a good fit.You can also showcase results with your portfolio by pairing them with how they succeeded for the client.Here are a few examples:

  • Marketers can include campaign results, leads generated, or event tickets sold.
  • Contractors can show their work and also highlight how long it took to complete or if they came in under budget.
  • Professional Services can showcase money and time saved for their customers.

If these methods have you rethinking your current website, don’t hesitate to contact us with questions. We’re happy to offer a complimentary consultation to help analyze your current site and explain what our team of web design experts can do for you. Ready to get started? Schedule your appointment here.

Summer Client Testimonials

Posted on by Devin Herz

While summer may be the time for most businesses to relax, here at DMC we’ve been extra busy helping our clients achieve their marketing goals. We love watching our client’s success stories unfold, and we really appreciate hearing their testimonials about what it’s like working with the DMC team. We hope you too enjoy hearing what our clients had to say about our efforts throughout the month of July:

“I was preparing to email you today. All the materials have arrived. The pieces are top-level and amazing!!!! We appreciate your expertise and if there is ever an opportunity for me to provide a testimonial I would eagerly do it.” – Robert Coles, Franklin University, July 2017

“We received Steve’s business cards and they are AMAZING!!!” – Jessica Richter, Vantage Realty Pros, July 2017

“It was a pleasure meeting you as well. Business is picking up nicely already. I can’t imagine how crazy it will get when all of this kicks in. I looked over everything and double checked it all and I don’t want to change a thing. So efficient and organized! Lots of great ideas.” – Michael Couture, Couture Painting, July 2017

“I am truly grateful to you for the hard work you put into my Membership piece.” – Alba Vazquez, Compliance Solutions, July 2017

“Looks great! Please proceed!” – Alex, Tardus Wealth Strategies, July 2017

Nothing makes us prouder than upholding our reputation as a great firm to work with that ensures all marketing goals are achieved. We thank all our clients for the amazing testimonials this month, and we couldn’t be happier to be working with you!

A Knock-Out Success Story

Posted on by Devin Herz

We’re excited to share a recent knock-out Dynamic Marketing Consultants success story!

Over the last few months, the team at DMC has partnered with former boxing champion, Ronald “Winky” Wright. Since retiring, the former middle-weight boxing champion has taken on the Florida housing market, looking to rebuild old neighborhoods, one home at a time. Through his Champion Home Buyers brand, he’ll purchase any home for cash and give it a positive facelift, helping raise the value of properties and neighborhood aesthetic all over Florida.

“We are lucky to live in an area with so many great athletes. Being able to team up with one of them recently is an amazing opportunity for DMC. Knowing all the great things that Winky does for his community, it was an honor to help him bring his vision to reality with Champion Home Buyers. The fact that Winky and his team are in this business to help people in need also makes their projects very gratifying for us.” – Devin Herz, Founder at DMC.

Although already a celebrity in his own right, it’s no doubt that our work with Winky has helped advance his brand to the next level. Our team created a website that resonates perfectly with the champion’s culture and tone of voice. The web content is a unique mix of boxing and real estate, enticing potential clients while setting his business apart from the competition.

Along with the digital content, we’ve also created a large mix of marketing for Winky and the Champion Home Buyers team. Each marketing piece was strategically planned to maximize efficiency and drive in clientele. DMC successfully increased brand recognition in the Florida area with Champion Home Buyers door hangers, posters, flyers and much more.

This is just one example of a fully-executed marketing strategy we’ve implemented. See more success stories in our portfolio on our recently revamped website.

Are you ready to be our next success story?

How to Protect Your Online Reputation

Posted on by Devin Herz

In today’s technology-dominated society, your online reputation can make or break your business. Whether the information being shared about your business is true or false, how you’re portrayed in the online community becomes a reality in the business world. In order to keep your reputation intact, it’s important to know what’s being said about your business. Here are 5 things you can do to ensure your online reputation isn’t costing you customers or damaging the reputation you work so hard to build up.

Check Search Engines Often

In today’s fast-paced environment, it’s not enough to search your business every year, or even every few months anymore. Customers are writing about companies in record numbers on review sites, blogs, and in social media posts. Do a search on all the major search engines to find out what people are saying about your business. Consider setting up an automatic alert system, such as Google Alerts, to track when your company is being talked about. Google Alerts will inform you immediately when your business’ name appears in search engines.

Secure Your Name

Most everyone doing business today relies on technology sites to find service providers and gain information. This is why you should be claiming your business profile across the web and on all social media sites. That means Facebook, Twitter, Instagram, LinkedIn, etc. Even if you have no intention of ever using Instagram for your business, you should still grab your Instagram handle using your company’s name so no one else can represent your brand.

Be Social

When used in the right way, social media platforms can be a very effective way to shape your company and brand reputation. Instead of aiming for instant results, take time with your social media presence. Build up a genuine profile and create content that resonates with your target market. Create and share quality content that your customers or potential clients want to read. Not every post needs to be promotional copy.

React and Engage

To establish and maintain a good online reputation, you need to be interactive. This means being accessible and responding quickly to foster and build good relationships. Delays in responding to Tweets, Facebook posts, comments, or questions can have a negative impact on your reputation.

Encourage Reviews

If you’re a business with no reviews, you’re in trouble. Feedback is valuable. It shows who is interacting with you and can give you essential insight into your existing reputation. Your business should welcome reviews with open arms, as nearly 90% of review readers trust what they read online. Having a large number of positive reviews can be a huge competitive advantage, so start encouraging your customers to get active online. A negative response can be turned into a positive by reacting in a professional way and not being defensive.

Having trouble managing your online reputation? Are you confused about where to even start? Let our experts support you in establishing, maintaining, and protecting your business’ reputation by creating and fostering a solid foundation for your online presence.

Why Business Cards Still Matter

Posted on by Devin Herz

Most everything we do in business today is digital, from signing contracts to attending meetings. With most business being done online, you may question if business cards still matter. The truth is that business cards are one aspect of business that will not be fully replaced by digital marketing anytime soon.

Here are 4 reasons why the “old school” business card is still so important to your company:

1. Business cards make networking personal

Networking is all about making a genuine connection with another person. While virtual networking has been successful in expanding business people’s networking circles, it hasn’t surpassed the face-to-face networking method of creating business relationships. Sending your contact information online may be convenient, but it is very impersonal. Strong, lasting relationships are created by engaging in eye contact and actual conversation. Giving a business card, and the in-person encounter that comes with it, will create a significant memory.

2. Business cards remain the most effective direct marketing tool

While email marketing and paid media do a great job attracting leads, they aren’t as effective as an in-person meeting along with a business card exchange. Think about it- you’re far more likely to ignore an email that prompts you to contact a business than you are to ignore a person who just gave you their information. Plus, you can encounter a potential contact or lead at any time – happy hour, an airplane – being prepared with a business card at all times will ensure you never miss an opportunity to make a business connection. Unlike digital, business cards are never inaccessible because of internet outages.

3. Business cards put a face to your business

A business card will serve as the first impression of your brand. The goal should be to make a memorable first impression. A successful business card does more that just list your contact information, it creates a connection to your business. Plus, a business card can act as a great ice breaker, to lead into a conversation with a potential lead. Your unique business card will fuel your conversation even further.

4. Business cards show you’re prepared

Having unique and professional business cards will cue potential leads that you are part of a legitimate business and will do right by them. Think about this- if you met two new people and one was writing their contact information on a cocktail napkin while the other person simply pulled out their business card, who would you want to do business with? Showing you’re always prepared is an excellent indicator that you’re professional.

See how DMC will make you break through the noise! Contact our team today.

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