Most of the time your website is the first glimpse a potential customer will have of your business. While it’s important to highlight who you are, as well as your products and services,what customers really want to learn about is the results you can achieve for them.
There is a fine line between bragging and highlighting your successes. Here are three professional ways to incorporate results for potential clients to see:
There’s nothing better than having your happy, loyal clients speak about their experience. Utilizing both written and video testimonials is a great way to show potential clients firsthand the successes you’ve achieved for your clients. Testimonials will not only showcase your expertise, but they help build credibility and demonstrate that you are a trustworthy and reliable business to work with.
Let the numbers do the talking! Case studies are the perfect way to tell a visual story. A case study proves your successes, making your company credible, authoritative and again, trustworthy. It’s important that your case studies be structured, highlighting your client’s challenges, the goals, the strategy,and of course, the results.
For certain industries, this is a critical section to include on your website. If you’re in a creative business, whether it be a graphic designer, architect, landscaper, jeweler, etc., people need to see examples of your work. Your portfolio should contain crisp images showing as much detail as possible. This portion of your website should be clean, organized and easy for a potential customer to view.Visitors will be able to get a feel for your style and decide whether or not your company will be a good fit.You can also showcase results with your portfolio by pairing them with how they succeeded for the client.Here are a few examples:
- Marketers can include campaign results, leads generated, or event tickets sold.
- Contractors can show their work and also highlight how long it took to complete or if they came in under budget.
- Professional Services can showcase money and time saved for their customers.
If these methods have you rethinking your current website, don’t hesitate to contact us with questions. We’re happy to offer a complimentary consultation to help analyze your current site and explain what our team of web design experts can do for you. Ready to get started? Schedule your appointment here.