Did you know that before reading any text, 60% of your website visitors will watch a video if available?

In a business climate dominated by technology, video marketing has emerged as a leading way for marketers to both influence and engage their target audience. While using video content in your company’s marketing strategy used to be an option, now it’s a necessity. Businesses that use video are far more likely to influence their audience in search, on social media, and on their website.

They say a picture is worth a thousand words, and recent studies have found that one minute of video is worth 1.8 million words. Consumers want quick and easy access to information, making watching a video much more desirable than reading a lengthy text. The more short videos that can be found either about or created by your brand, the better luck you’ll have reaching your audience and becoming a real influencer in your industry.

Now how do you apply this to your business marketing strategy? You could enroll in a 12-week digital editing class, or you could contact the experts at DMC and we’ll take care of it for you!

To learn how your business can leverage videos in both traditional and non-traditional ways, contact us today for a FREE consultation!

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