Updating Your Brand? Don’t Forget Video Too

We recently had the pleasure of assisting one of our long-time clients in refreshing their brand. Included in that process was updating their staff photos and obtaining new video footage to be used for their website and various marketing materials.As marketers, we can’t stress it enough how important it is to keep your photos and video footage current. When someone views your website and marketing materials, they should get a true look into your company and know exactly what to expect.

The Dynamic Marketing Consultants team flew on site to Texas to meet with the team at Cowen | Rodriguez | Peacock. We were there to advise and assist with their photoshoot and take the lead on capturing their new video footage.

We began working on the video strategy long before we flew to Texas. In order to properly strategize, we first had to understand how the videos would be used, who the audience is and in what formats the videos would be used. All of this helps our film team properly plan the perfect way to film; how long the videos should be, what angle to shoot, etc. With all of those particulars in mind, we were then able to create the storyboard sand write the scripts. With the help of everyone at Cowen | Rodriguez | Peacock, we filled in the missing pieces of industry specific lingo and decided what call-to-action would be used. In this case, we also received full translations for the videos as we would be filming in Spanish as well.

The most exciting part of the process was filming. We arrived on set with our DSLR cameras, wireless microphones,and lighting equipment. Our team helped break down the script to make it as easy as possible for the person being filmed. The most beneficial part about being in person and on set during the film process is that we are able to provide immediate feedback to make sure we capture the best, highest quality footage. Once we capture that footage, our video experts finalize the video,making any edits, adding music, b-roll,and other finishing touches.

From start to finish, the film process is very detailed and catered exactly to what our client’s needed. Video is a great asset to have in your marketing toolbox and can be used on your website and social media. DMC takes it one step further and can even help you add video to your printed marketing materials with products like video books and video brochures. Ready to learn more? Contact us today.