Your Website Should Prove Your Results

Most of the time your website is the first glimpse a potential customer will have of your business. While it’s important to highlight who you are, as well as your products and services,what customers really want to learn about is the results you can achieve for them.

There is a fine line between bragging and highlighting your successes. Here are three professional ways to incorporate results for potential clients to see:


There’s nothing better than having your happy, loyal clients speak about their experience. Utilizing both written and video testimonials is a great way to show potential clients firsthand the successes you’ve achieved for your clients. Testimonials will not only showcase your expertise, but they help build credibility and demonstrate that you are a trustworthy and reliable business to work with.

Case Studies

Let the numbers do the talking! Case studies are the perfect way to tell a visual story. A case study proves your successes, making your company credible, authoritative and again, trustworthy. It’s important that your case studies be structured, highlighting your client’s challenges, the goals, the strategy,and of course, the results.


For certain industries, this is a critical section to include on your website. If you’re in a creative business, whether it be a graphic designer, architect, landscaper, jeweler, etc., people need to see examples of your work. Your portfolio should contain crisp images showing as much detail as possible. This portion of your website should be clean, organized and easy for a potential customer to view.Visitors will be able to get a feel for your style and decide whether or not your company will be a good fit.You can also showcase results with your portfolio by pairing them with how they succeeded for the client.Here are a few examples:

  • Marketers can include campaign results, leads generated, or event tickets sold.
  • Contractors can show their work and also highlight how long it took to complete or if they came in under budget.
  • Professional Services can showcase money and time saved for their customers.

If these methods have you rethinking your current website, don’t hesitate to contact us with questions. We’re happy to offer a complimentary consultation to help analyze your current site and explain what our team of web design experts can do for you. Ready to get started? Schedule your appointment here.

Dynamic Marketing 101: Websites

We’re excited to launch a new blog series highlighting the different services offered here at DMC! Each post will cover a strategic feature of a fully executed marketing strategy. We’ll be providing important tips and offer advice to help you build on your own marketing strategy. In part one, we’ll be discussing the importance of website design to improve conversion rates.

Having an up-to-date and functioning website is vital for any business, big or small, regardless of what product or service you provide. One of the most important tips to keep in mind for your website is to make sure it’s user friendly. Your site should be clean and easy for a viewer to navigate. Next, your content should be informative and engaging, but not overwhelming. Remember, potential clients come to your website to learn about not only your products and services, but about your company and culture as well. Make sure your website if offering the information your clients are seeking.

In the last year, the team at DMC has built over 10 new websites and dozens of landing pages for our clients, some with full navigation and dozens of pages, and others more streamlined for lead generation.

Here are some of our favorite features we’ve included in our recent web designs:

1. CONTACT INFORMATION: We make sure the company’s contact information and social media links are extremely easy to view, placing it on EVERY page in the header, footer, or both. This ensures you’re easily accessible when the client has done enough research on your page and decides they want to do business or follow you on social media.

2. INSTANT CUSTOMER SERVICE: We’ve included a “Send Us a Message” tab at the bottom right of this website that stays there the entire time you navigate the site. You’d be surprised by how many web users have quick questions they’d like answered before doing business. Providing exceptional customer service will help you close the deal.

3. LEAD GENERATION: Lead generation is crucial for all clients. To capture new business for this client, we included a quick pitch about what’s being offer, then immediately offered an easy opt-in to the service. It’s important to make sure the design is inviting and enticing, such as in the image below.

4. VIDEOS: Including a video on the landing page can be a great way to engage your audience while also informing potential clients. Did you know that having a video on your landing page can increase conversion by over 80%? Remember to keep the video short and choose an engaging thumbnail.


If these web design highlights seem like something your business’s website could use, please don’t hesitate to contact our team.  Stay tuned for the next part of this series; digital advertising!



6 McLessons in Marketing

Here are 6 quick things that McDonald’s teaches us about print advertising for your education …and enjoyment, because let’s face it, sometimes it’s more fun to learn from mistakes.

1) Sex Doesn’t Always Sell

This ad fell right on its face after the double cheeseburger got hit on by the cheap creepy dude, proving that the old phrase “Sex Sells” does not apply to everything. It’s great to push the envelope on marketing efforts, but sometimes it’s better not to cross the line. At least it got some attention, good or bad.


2) Reality Counts

McDonald’s customers took note when the burger they were promised in their marketing ads came up short in comparison, reminding us that honesty is still the best policy when it comes to what we’re telling people about our product. That obviously goes for pictures too.


3) Placement is Important

This little bit of simple marketing is proof positive that even the best marketing campaigns can fail when they aren’t delivered in the right way. Just another reason why targeted marketing is always going to be better than the spray and pray method of mass marketing.


4) Social Media Services Can Spark Unexpected Conversations

In today’s social media charged world, most can benefit from engaging followers on social media platforms; however, here again, McDonald’s teaches us to be careful what you wish for. This seemingly innocent campaign they launched to engage their audience in sharing their favorite McStories backfired quickly when customers began using it as a platform to air their complaints. Perhaps #McDisaster might have been more appropriate?

McDs4 McDs5

5) Concept Execution is Key

How could selling bags of ice possibly go wrong? McDonald’s proved that Murphy’s Law does exist with this one – although Murphy probably got fired after not proofing this concept before it went to print and became scorchingly viral. Incorporating logos and pictures into print marketing is a fun way to play off your customers’ visual senses, just make sure that you begin with the end in mind of what that campaign or piece will look like when on display for the world to see. Good price on mice though from what I understand.


6) Never Stop Trying

They currently spend millions of dollars on marketing every year, utilizing just about every media known to man. But even through all the marketing fails, when you consider that McDonald’s opened its doors 1955 and have been going strong ever since, there certainly must be something in that secret marketing sauce.


Ready to Take Your Marketing to the Next Level?

DMC is helping businesses grow by leaps and bounds with marketing ideas that have been time-tested with proven results.

And Yes… we pay attention to the details.

Schedule a Risk-Free Marketing Assessment with DMC today