How Video Marketing can Help Grow your Business

No matter whether you’re operating a small business or a large enterprise, Video Marketing is one of the most compelling strategies that will help your business succeed.

It not only helps the organization to promote the brand but also helps in converting visitors into leads. Due to its excellent results, companies are using videos as one of their digital marketing tools. And, if you aren’t creating it for your business, you are missing out.

Let’s discover how video marketing can grow your business.

  • Accelerates Conversions

Improvement within the conversion rate is another benefit of adding videos to the marketing strategy. When you increase your conversion rate, the higher the possibility of sales.

According to a study, adding a video to marketing emails can boost click-through rates by 200-300%. Embedding videos in landing pages can increase conversion rates by 80%. If your goal is to compel the visitors to make a purchase and become a promoter, then Video Marketing is one of the most effective ways to turn your dream into reality.

  • Video Marketing Improves SEM

Google uses many signals to detect whether a web page should be shown for a searched query and adding video to your web pages can assist in improving the metrics of some of these factors.

Adding video to your webpages typically increases the time a user spends on your website, as they tend to stick around to watch the video. Contrary, websites with walls of text may steer visitors to click off the site.

Video within the content also improves the overall quality of the content on the page and can generate high-quality backlinks which play a significant role in increasing your rankings and organic website traffic.

  • Raises Customer’s Retention

Do you want to reach a wide range of customers while staying competitive? Yes! Then you should incorporate Video Marketing into your marketing strategy to build the customer’s trust.

Building long-term relationships with the customers promote your brand and accelerate your business’ return on investment (ROI). To foster trust, create appealing and instructive videos to give them a reason WHY they must purchase the product.

So, if you’re not currently creating video content for your business you’re missing out on some of the benefits. Having a small budget (or none) is no longer an issue. Even if technology intimidates you, it’s not too difficult to start recording with your smartphone.

When you’re done shooting the video, you can then edit them on your own or you can reach out to your trusted team at Dynamic Marketing Consultants to assist you with any of your video and video editing needs.

What are you waiting for? Roll up your sleeves and start creating videos today!

Take Your Video Marketing To The Next Level

If you’re looking to rock out on your upcoming innovative video marketing campaign, DMC should be your next call. More than 85% of companies find success with video marketing, so it’s imperative that your business adds video marketing to its strategic toolbox. The right video marketing campaign can increase brand awareness, increase online engagement, improve customer education, increase leads generated, increase conversion rates, increase sales revenue, improve lead nurturing, and/or increase website traffic. We know how to accomplish each goal.

 

At DMC, our team of professionals has years of experience developing successful video marketing campaigns for a variety of different small and large businesses. We can implement a full video production or take a client’s existing video and edit it to give it completely new life! Whether you need a standalone lead generation video for a landing page or several videos for a social campaign, we know how to create a video that will get viewers to ACT on what they see.

 

Did you know there are more ways to deliver video than just online?

Most companies are only delivering videos online, and even with that, they are falling behind. While DMC has mastered the online video strategy, we’ve taken it one step further with PrintAVizion and InstaVizion. We offer a variety of solutions that will get your clients up and out of their seats. PrintAVizion and InstaVizion produce stunning video displays that fit in the palm of your hand. With PrintAVizion, you can print a masterpiece and tell a story inside a piece of collateral, or use InstaVizion and apply your video to just about anything! These are the hottest tech products in the marketing industry, and of course, DMC is already implementing these methods in our client’s campaigns (and have been for about a decade!). Video-in-print is going to make your company stand out and get your clients excited about watching your video!

 

By now you know that adding a video to your marketing strategy is a necessity, no matter what industry you are in. What’s even more important is creating strategic video content with your business’ main goals in mind. At DMC we know what type of videos are most effective to achieve all different goals. We know what clients look for and how to produce a video that will get them to take action. We specialize in all aspects of video marketing, from video production to editing, to sharing both online and through other channels such as PrintAVizion and InstaVizion. Let our team of experienced professionals rock out on your next innovative video campaign. Get started now by scheduling a free consultation.