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Partnering for Success

Posted on by Devin Herz

At DMC, we provide our clients with a myriad of online marketing services. We aspire to be a one-stop marketing shop for any business looking to grow and attract new clients. That said, as much as we’d like to be able to handle every one of our client’s needs, we know we can’t be masters at everything. Over the years,we’ve learned the importance of building business alliances and partnering with others to help our clients achieve their goals.

Have you heard the saying, “two heads are better than one”? When you partner with a complementary business who can support your client’s goals, it’s a win-win situation for all involved.

Collaboration is key. Working with a partner(s)allows you to brainstorm and innovate on projects in a way you may not have been able to do before. Ideally, partnerships will open the door to products, resources, and contacts not currently obtainable to your business.

When you form strategic partnerships, it’s important all businesses involved are on board. Commitment, communication,and focus are necessary in order to achieve the desired goal for the client.

Case in Point

We just had a call yesterday with a PR company that works with one of our clients. We don’t specialize in PR and the PR company doesn’t do all the unique marketing thatDMC is known for. So now we have an opportunity to work together for our client, support each other’s efforts in online marketing and offline marketing, and hopefully see more success for everyone involved.

AND, as it happened, last fall we were able to get our client featured in a top industry publication because of a personal connection one of our staff has with the publication’s U.S. correspondent.When we mentioned that, the PR company owner also knew that correspondent!

It’s a small world and if we handle ourselves professionally then our sphere of influence will grow to include other intelligent, hard working professionals with expertise that we can add to and benefit from.

The bottom line, for us at DMC, is that it’s all about the client! If we need to find a solution outside of our expertise, we’re happy to make connections with those who can help get the job done because when our client wins –we all win.

“DMC Knocks it out of the Park,” says Happy Client

Posted on by Devin Herz

At DMC, we truly put our heart and soul into our work. We recently worked with our longtime client, Keystone Heart, to create a one-of-a-kind keepsake for their global team.

Our team worked with them in researching a gift that would last, then we created unique packaging and even completed the employee gift with a hand-written envelope.

Here’s what Austi Hawk, Marketing Director at Keystone Heart,had to say:

“We wanted to give something special to our team members around the world and DMC made it super easy! They helped research our “The North Face” jackets that turned out amazing. The message and design of the thank you card that went with them was heartfelt and professional -not to mention personalized with each team member’s name on it!I think the most impressive thing about this gifting project was how it was packaged: it had handwritten envelopes, the card and jackets were placed in bags to maintain their shape, which was tied with a beautiful red ribbon, and then mailed in attractive looking boxes. They even handled the overseas shipping with all documentation. The entire process and presentation was really spectacular and made this gift one that our staff will remember (and use) for many years to come. Thank you, DMC!”

If you need to create a gift for your staff or a promo item for your clients, let us handle it for you. We guarantee you won’t be disappointed! Contact our team to get started today.

The 1 Habit That Could Save Your Business From Downturn

Posted on by Devin Herz

Why is it that some service-based businesses never slow down while others seem to have peaks and valleys throughout the year?

Of course, there are seasonal businesses like lawn mowing or snow plowing, but those aren’t the ones I’m talking about.

I’m talking about the businesses that have HUGE potential pools of prospects like carpenters, restaurants, coaches, computer repair, travel agents, even accountants, and dentists.

A seemingly endless list of industries, really. It’s the businesses that wait until their sales slow down to increase (or in some cases start) their marketing efforts.

Let me be clear…

Marketing should not be looked at as an annual event or a one-time thing!

“Hmmmm, our sales are down so we better do some marketing.”

Followed shortly thereafter by “wow, we’ve got so many sales going on that there’s no time to do any kind of marketing.”

No, No, No!

Systematic and consistent marketing is the ONLY habit that can deliver consistent results.

And that’s why it’s such a MUST to build into your routine no matter what phase you are in with your business.

Start small if you have to.

It’s kind of like doing your taxes…

If you can do it yourself, great!

When it gets harder to take time away from closing sales and following up on leads, hire it out!

Much like dentistry, marketing is NOT an area where you want to apply the ‘ole “if it ain’t broke, don’t fix it.”

Waiting for your sales system to break and then trying to fix it is a huge no-no.

Good marketing initiatives take time to develop and implement.

You need to make staying on top of your marketing efforts a habit AND a priority…

So the business doesn’t break!

Use the momentum from your sales to keep your marketing going, which perpetuates the cycle.

In fact, you can virtually eliminate the need to worry where your next sale is coming from by implementing systematic marketing using direct mail, e-mail campaigns, flyers, or even door hangers.

There are so many strategies out there to consider, but one thing is for sure…

No good marketing strategy involves doing something once and waiting for the phone to ring or the sales to drop off before starting the next effort.

I can’t emphasize this enough. Make your marketing a habit!

Ok, stepping off my marketing soapbox now.

But before I do…

Do me a favor please and let me know about your marketing habits.

If marketing is a habit for you, what are you doing to make it a habit?

If you are struggling to make marketing a habit, what’s stopping you?

I’d love to hear your feedback on this and, quite frankly, geek out over it in a big way.

Here’s to your habitual success!

-Devin

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