Marketing Consultants Archives - Dynamic Marketing Consultants

How to Blow Up Your Sales With These 4 Abilities! – Video

Posted on March 7, 2022September 26, 2022 by Devin Herz

Join Devin Herz as he talks with Terry Begue about what motivates people to buy, how to take away the reasons why they may not buy, and how to blow up your sales!

Special guest, Terry Begue is an international speaker and author of, “Attract & Keep Customers for Life: Four Abilities to Build Trust, Communicate Your Value and Charge What You’re Worth”.

Key Takeaways from this episode

► Likability – People do business with people they like.
► Believability – Move customers from liking you to trusting you.

► Trustability – Confidence is what every client wants.
►WOWability – Creating ever-increasing demand for your service.

Terry Begue’s Course Offer | Unnoticed to Unforgettable

Terry’s Free Offer | 7 ways to grow your business (without spending a dime!)

Free Book Give Away | Attract & Keep Customers for Life

► Schedule a FREE Strategy Session & FREE Marketing Audit with Devin | YourDMC.com/schedule

► Where to follow and listen to Devin & DMC | https://dynamicmarketingconsultants.com/dmc-links

#dmcmarketingnugget #terrybegue #devinherz #salesstrategies #salestips #businesstips #marketingnugget #improvesales

How Business Marketing Consulting Firms Accelerate Growth

Posted on February 22, 2022September 26, 2022 by Devin Herz

Well, as most know, the internet is changing the way customers perform research to address problems and/or implement new solutions. Companies that have not already implemented a digital marketing strategy and plan will be left behind their competitors who have invested in online marketing programs. However, Business Marketing consulting firms are a great resource to help you to develop and implement your digital strategy, making sure your marketing plans produce results that help accelerate the growth of your business. Marketing Consultants Live in the Digital World Every Minute of Every Day Business Marketing consultants have extensive experience and specialized skills to help your business integrate your marketing plan so that it aligns with your business goals; All while utilizing the most efficient methods. New competitors pop up every day and are not limited by geographical boundaries, which means new competitors could pop up at a moment’s notice. A good consultant will not only understand digital marketing but will also have the knowledge to drive demand online and techniques to test and determine consumer behavior with your online content. There has been a shift in marketing methods for online success. You can no longer just wave a banner about your business or place static website pages on the internet and expect customers to find you and engage with your brand. It’s imperative to shift your business’ marketing tactics to account for how consumers’ online behavior continues to evolve. How Business Marketing Consultants can Help Your Business Grow Online Several techniques can be applied to your online marketing program. An experienced marketing consulting firm will know which elements to start with first to create a solid online foundation to build upon, and then recommend the next steps to improve results over time. They understand that at some point you must embed paid inquiry into the mix to generate immediate results. They also know when to focus on optimizing the experience funnel your visitors enter to learn about your business. Your digital marketing strategy is essential to your business; however, you can’t just toss information onto your website and social media pages without having a plan. You want to draw the buyer in and take them on a journey that provides confidence in their purchase of your product and engagement with your business. We invite you to access our marketing consultant services in hopes that it gives you a great roadmap for starting out on your own – or helps you refine an element of your already existing business for added profit and better client results.

How to Be Unforgettable in Days Beyond Social Media | Shaily Hakimian – Video

Posted on January 31, 2022September 26, 2022 by Devin Herz

Join Devin Herz as he discusses how to be unforgettable in days via 1-on-1 guidance, clarity, & accountability with the owner of, Your Social Media Sherpa, Shaily Hakimian.

Special guest, Shaily Hakimian has spoken at Trunk Club, Fiverr, State Farm, Notre Dame, University of Illinois, DePaul University, and the University of Chicago.

Key Takeaways from this episode

► Get your FAQ out of your head
► Make it easy for people to see it
► Make the goodness obvious

► Schedule a FREE Strategy Session & FREE Marketing Audit with Devin | YourDMC.com/schedule

► Where to follow and listen to Devin & DMC | https://dynamicmarketingconsultants.c…

#MondayMarketingNugget #MarketingStrategy #MarketingNugget #DynamicMarketingConsultants #BusinessIdeas #business #smallbusiness #DevinHerz #MarketingTips #MarketingTrends2022

From Surviving to Thriving | Build a Marketing System That Works for You – Video

Posted on December 27, 2021September 26, 2022 by Devin Herz

Join Devin Herz as he discusses the importance of marketing systems with Robin Robins, one of the most in-demand IT Marketing Consultants in the world.

Special guest, Robin Robins is the IT industry’s most in-demand marketing consultant, sales trainer, and direct response marketing consultant who specializes in developing strategic marketing, sales, and lead generation systems for MSPs, VARs and IT services companies. Robin is the Founder of Technology Marketing Toolkit, MSP Success Magazine, and Big Red Media.

Key Takeaways from this episode

► The importance of marketing systems
► Strategic sales process
► Time management techniques

► Schedule a FREE Strategy Session & FREE Marketing Audit with Devin | YourDMC.com/schedule

► Where to follow and listen to Devin & DMC | dynamicmarketingconsultants.com/dmc-links/

#MondayMarketingNugget #MarketingStrategy #MarketingNugget #DynamicMarketingConsultants #BusinessIdeas #business #smallbusiness #DevinHerz #MarketingTips #MarketingTrends2022

THE PURPOSE OF REBRANDING

Posted on October 21, 2021September 26, 2022 by Devin Herz

Your brand is the handshake of your company, that bond between you and your clients and the other companies you do business with. The purpose of branding is to establish that bond and build trust with those who consume your products and services to create loyalty.

In this blog post, we’ll discuss the importance of stellar branding and three tips on how to allow your brand to rise above the noise. Below is a transcript of Devin Herz’s DMC Marketing Nugget that’s filled with great nuggets to improve your company’s brand identity.

Because the branding of your business is of the utmost importance, we’ll dive right into these three tips now:

1 – Establishing Trust.

When customers see your brand, you want to make sure they know you are a company they can trust; your brand is more than just your logo. Your brand should elicit thoughts and feelings in your clientele. The number one thought your customers and prospects should feel is trust. Does your brand deliver on its promises? Does it go the extra mile? Is your brand consistently offering value? Those are just a few questions that you should ask yourself about your brand.

2 – Your Brand and Identity

Remember logos are an important part of your brand identity, but they are not the most important part. While getting the look and feel of the company identity just right is critical, the brand identity that people will remember is how their interaction with you and your brand made them feel. The intangible elements of your company, the personality, emotion, and posture are what establish your brand’s image and identity more than the sharpest, most colorful, and best-executed logo ever can. Taking the time to discover the needs of your preferred client by stepping into their shoes is key. Ask yourself how you would you like to be served. This is yet another way to discover your company’s brand identity.

3 – What Sets You Apart from the Competition

When considering the purpose of branding and what sets your company apart from others in your industry there are many questions you must ask yourself. One of these questions is “what is the most effective strategy my brand can employ that would impress our customers at every opportunity.” This goes past even the quality of your product or service to the ability of your staff to go above and beyond, to help each customer and provide them with the best care before, during, and after whatever project or sale is made. When all this is said and done, you want your clients to look for reasons to do more business with you, and of course, refer others.

For more information about Re-Branding and how it will benefit YOUR business, reach out to us at Dynamic Marketing Consultants. We look forward to working on #BrandStrategy with you and your team, answering any questions you may have.

7 Reasons Why Customer Reviews are Essential

Posted on September 15, 2021September 26, 2022 by Devin Herz

As a business owner, you should collect customer reviews and respond to them because it helps your brand stay relevant in the market. It’s also beneficial for both customers and businesses when they provide feedback about their experience.

Online reviews from customers have created a new field in marketing and communication that bridges the gap between traditional word-of-mouth and viral form of feedback.

Below we Discuss 7 Reasons Why Customer Reviews are Essential

1 – Understanding Your Customers & Their Needs Improves Customer Service

As the reviews your customers leave can give you feedback on what they want, analyzing them helps understand overall customer satisfaction. By using this insightful information as constructive criticism, you can improve customer service and quickly resolve the issues that consumers face. This will create a positive experience for them while keeping your focus on their needs.

2 – Establish Credibility & Social Proof

Our unique social nature allows us to ask friends and family for recommendations, but since the internet’s emergence, it has become much easier. Online review sites allow users globally to get information about products before they make their buying decisions by just clicking a button on their phone or computer!

3 – Contend with Experience to Save Margins

Reviews allow new businesses to compete with the more established competition and potentially gain a good reputation. It’s like choosing between two companies, one has 50 3-star reviews while the other company only has seven five-star reviews. There you go! You just took the discussion away from price and discounts.

4 – Give Consumers a Voice and Create Customer Loyalty

A new study found that consumers who leave online reviews for businesses are more likely to feel loyal and even happier about their experience. This is because they felt like they had a voice – it didn’t matter whether you were behind the screen or not, there was still some kind of connection between them both. So, if you see a disappointed customer who leaves an online review, take the time to find out why and make it right. You may not be able to change their overall perception of your business but showing that little bit extra can go a long way in keeping them coming back for more.

5 – Supercharge Your Rankings

Reviews are the most important ranking factor in local search. They help businesses rank well, even if they have low-quality link profiles. Google wants the local search results to be high quality and relevant. According to Search Engine Journal, “Pages with reviews which mention a keyword and/or the name of a city, were found to have higher rankings in Google’s local pack.” At this level, having keywords you are trying to rank for while also mentioning cities has been seen as highly correlated with ranking well on Google My Business.

6 – Consumers Become Your Marketing Force

Positive online business reviews are worth more than any marketing campaign. They’re like micro-marketing campaigns that keep working long after they’ve been posted, providing your business with benefits it can’t get through simple advertising techniques alone. This constant positive image created by these types of reviews is good for both the short and the long term because potential customers will continue to see this brand awareness on social media sites without even searching specifically for you themselves!

7 – Reviews Give Birth to More Reviews

When businesses receive online reviews, they encourage other visitors to leave their own feedback. Just the appearance of several reviews seems to be enough to give new customers confidence and incentive in submitting their opinion on a particular product or service. As online customer reviews become more important, your involvement is only going to be even more necessary. Customer reviews are great for grabbing consumer’s attention and increasing sales. They also help consumers make decisions on their purchase as they increase in importance and secure the business’ visibility in search rankings; moreover, there will always be increased competition encouraging reviewers, so it becomes very important that you get involved early!

How Can I Take My Review Profile to the Next Level?

Empower your business with the tool designed for a higher star rating and a winning online reputation. The InterReview Video System powered by Dynamic Marketing Consultants.

92% of customers consult reviews! Don’t just stop at collecting authentic written reviews.

Remove the stress and awkward feeling of asking for your reviews. Let Dynamic Marketing Consultants do the work for you. Our system simplifies the interview process, provides you with priceless video testimonials and case studies to assist in future sales opportunities.

What is the InterReview Video System?

Our team will contact your customer and coach them through our virtual video interview. We will ask them just the right questions regarding their experience with your company, product and/or service. We take care of all the editing of the captured footage including introduction animation, lower thirds and title bars, B-roll graphics, and video, finishing it up nicely with Outro animation with your chosen call to action. DMC will then package your InterReview up with a bow on top by developing final videos for use on your website, social media, and marketing platforms.

For more information about Video Marketing and how it will benefit YOUR business, reach out to us at Dynamic Marketing Consultants. We’d look forward to working on your video project and answering any questions you may have.

How Video Marketing Benefits Your Business

Posted on July 12, 2021September 26, 2022 by Devin Herz

Do you know that video was the number ONE form of media used in content strategy last year, leaving far behind blogs and infographics?

More than 87% of businesses use video as a marketing tool. Video is unique because it stimulates the senses through sight, sound, motion, and emotion. It more so motivates people to act compared to other marketing content strategy elements.

Let’s take a look at why Video Marketing is so popular and how it will benefit your business.

Higher Conversion Rates

People today expect to see videos on your website and social media pages, and they’ll likely watch them. This increases the conversion rate by 80%. Meanwhile, including videos in your email campaigns increases your click-through rate by 200%-300%!

Better Search Engine Rankings

Google has been promoting the importance of video content for almost 15 years now. That’s why posting videos on your website helps you receive higher search engine rankings. Videos assist in increasing organic traffic from Search Engine Result Pages (SERPs) by up to 157%.

Videos are a powerful weapon in the hands of a Search Engine Optimization (SEO) expert. They don’t impact the rankings directly, but they do give your website a better chance of improving your rank.

Improves Customer Connection

Videos improve customer relationships and build trust with potential clients. It offers a personal touch and a better look into your company and values.

Compared to copy against a white background, for example, a video wins every time. After all, it’s psychologically tougher for the user to turn off the video than to stop reading text.

Boosts Brand Awareness

Videos do an excellent job boosting brand awareness, which is an integral part of a successful marketing campaign. Utilize video to tell your company’s story, conduct employee interviews, share behind-the-scenes footage, product information, client testimonials, and more. Video allows your message to be better remembered by your audience, ultimately amplifying your brand awareness.

Increases Engagement & Shares

Videos have an extremely high social share potential and social videos generate 1200% more shares than text and images combined.

Shareability and word-of-the-mouth marketing go hand in hand. By making your content more shareable, you aren’t just reaching a wider audience, but also giving your audience a chance to become your brand ambassador.

If video marketing hasn’t yet become an integral part of your campaign, there’s no better time to reap the benefits.

Want to Become a Marketing Consultant?

Posted on June 29, 2021May 18, 2022 by Devin Herz

Becoming a marketing consultant can be a great way to create your own opportunities and leverage your skills. Though you may have the experience and skills, getting started as a marketing consultant and sustaining your career takes a few important steps:

Ask for Referrals and Client Testimonials

When starting your career as a marketing consultant, you need to stand out from the pack and show potential clients you are worth hiring. Let them know you are trustworthy and accountable by asking past clients and connections to provide testimonials on your website. In addition, ask past clients or employers for recommendations on LinkedIn to boost your profile.

These referrals and testimonials will certainly help you maintain and grow your network.

Research Your Potential clients

Always being prepared is part of being an effective consultant. After all, you never know when the next client will show up! Keep an evolving list of potential clients you’d like to work with across various industries who may need your services. Stay informed of their company news, announcements, or changes and continually research their top executives and their products/services.

If you notice a particular business is growing rapidly or needing marketing help, reach out to them and show them you’ve done your research. Staying in front of your competition in this manner will lead you to more opportunities to succeed in your marketing consultant role.

Seek Out a Mentor

Working as a consultant can be challenging, as you often work alone. A mentor can provide an excellent support system of guidance and advice to help you thrive.

It’s perfectly acceptable to reach out to top marketing consultants in the marketing industry who have the experience you seek. You never know what knowledge you’ll gain and the relationships you’ll form if you don’t try!

Promote Your Marketing Consultant Expertise

Create a portfolio website to promote your work. Keep your website and portfolio up to date with past projects that best showcase your marketing talents.

You can also start a blog or podcast to share your thoughts and experiences as a marketing consultant to boost your profile and attract new clients. Or you can update your social networks by sharing your opinion about the industry to promote your services.

Stay Up to Date on the Latest Marketing Trends and Tools

Marketing is a 24/7 constantly evolving industry. Impress your potential clients by being informed on the latest industry trends and tools, from mobile apps to social media platforms and management tools.

For more ideas on how to offer your services as a marketing consultant, reach out to your trusted team at Dynamic Marketing Consultants today. We’d happily mentor you to help you achieve maximum results for your clients.

Internal Marketing – The Key to Your Company’s Success

Posted on May 18, 2021March 24, 2022 by Devin Herz

When you think of “marketing,” you probably picture a Super Bowl commercial or a looping Instagram Ad, aimed at getting a company’s product or service in front of millions of potential consumers. These are examples of External Marketing, and each year companies invest a great deal of money and resources into their external marketing efforts.

However, to truly build a successful brand, you need to focus on another important audience – the one within your own office space. This is called Internal Marketing.

Studies show that only 50% of employees believe in their company’s branding idea, while “even less are equipped to deliver on it.” Senior Management often assumes their colleagues believe in the power of the company’s brand, but sometimes it’s not fully understood or embraced by the entire team. What can be done?

Develop an Internal Marketing Strategy

With any solid strategy, you need to build an action plan. This ensures that you don’t go through the process blindly and allows you to discover areas that can be improved upon.

Internal marketing tactics should be carefully laid out, and then you’ll be on your way to maximizing a solid Internal Marketing Strategy. Follow these steps for success:

Formulate your Team

Determine who’ll be responsible for Internal Marketing efforts, getting everyone involved from the beginning. This typically includes senior-level marketing representatives, marketing staff, and company leaders such as the CEO, CFO, upper management, etc. Once determined, establish processes and communicate regularly.

Evaluate your Internal Marketing Structure

Whether or not you have formalized a marketing strategy, your company is likely to have some form of Internal Marketing even if it’s unstructured. That said, it more than likely can be improved. Identify and assess aspects that are considered Internal Marketing tactics. A good evaluation tool is to survey all employees to see what they know, don’t know, their views on the company, etc. This should reveal any branding gaps.

Align Marketing Messages and Conduct Open Training Sessions

After collecting information, you’re better able to align company marketing messages to get everyone on the same page. The goal is to have employees provide their personal touch when they talk about your business, but everyone’s perspective on the product/service should be the same.

Employees should also be able to openly suggest ideas, ask questions, and provide constructive criticism.

Keep Working After Launch

Even after you have a formal Internal Marketing strategy in place, great work culture, employees on the same page, and an engaging presence, you’ll still need to regularly improve tactics and be open to feedback.

Also, continue providing training/meetings for open discussions, adjust processes if needed, and keep employees briefed on what’s going on within the company, especially regarding marketing and branding. It’s also important to take their thoughts seriously.

Final Thoughts

When employees believe in your brand and are engaged in your company’s initiatives, they are more job-driven, loyal, and more likely to become influential marketers and sellers. Your employees are some of the best people to spread awareness of your company’s capabilities and services.

This is why Internal Marketing is essential to the success of your company’s brand. If employees are unaware of the company’s overall goals, marketing strategy, products/services, there will certainly be a gap in effectiveness with customers and prospects.

What do you think? Share your thoughts with the Dynamic Marketing Consultants team today! Should you need help developing a strong Internal Marketing strategy, we’re here to help.

5 Ways to Get More SEO Bang for your Buck

Posted on May 6, 2021 by Devin Herz

Every business needs SEO. If you’re a consultant or marketing agency, every single one of your clients is looking for you to get them results. They want to show up in search engine rankings—and not just anywhere, but ranked competitively so they get noticed by new audiences.

As we all know, there are certain steps regarding SEO like creating a website with the proper structure and implementing a content plan. Once you’ve covered the basics, you’ll then take your efforts to the next level so that you can really deliver for your clients.

The five techniques below outline a plan based on what your clients’ already have implemented and what you can do to create more valuable SEO.

Optimize Old Content

Many business owners have produced a great deal of content over the years. If your client has been blogging for 15 years, there’s a ton of valuable content to tap into! The key is to go back and re-optimize older content. Check all links, eliminate outdated resources, and update the content so it’s current and relevant for today’s audience.

Embrace New Formats

Today, content is about so much more than blog posts. And fortunately, a format such as video can help you create exponentially more content in the same amount of time.

Add Video to Your Pages

Speaking of video, if your client doesn’t already have videos on their website, now is the time to include content in this popular format. Not only are people more eager than ever to consume content in video format, video also helps increase your ranking with the search engines.

One of the ranking factors for Google and other search engines is “Dwell Time” which is essentially, how long a visitor stays on a given web page). Longer Dwell Times guide search engines to infer that the content on the given page is relevant to the viewer, which they reward by giving you a boost in SERPs (Search Engine Results Page).

Get on Featured on Podcasts

We’ve talked before about the SEO benefits of guest podcasting. Lately, there has been a shift away from guest blogging and towards guest podcasting. Many businesses have launched podcasts, and they’re hungry for relevant guests to fill each episodes. Why not find your client a slot on relevant podcasts?

Guest podcasting is great for several reasons. The time commitment is minimal; in 20 minutes of talking, you can create an entire episode. Plus, since you’re a guest, it’s up to the podcast host to edit the episode and do all of the behind-the-scenes work.

Podcasters are happy to link to your client’s website, ebooks, and other resources. This creates backlinks for their site, which are an important external element in building reputation and SEO. Plus, the podcaster will promote the episode through their networks and channels, bringing additional exposure to your client.

Collaborate with Clients to Produce Content

The final step to boosting your client’s SEO is a bit more involved, but it’s a worthwhile investment. Each month, work with your clients to produce content. This could be a video or podcast interview on your own site, a case study, a co-created survey, or just about anything else you can dream up.

Put together a package of content featuring and partnering with your clients. Through this process, you’ll generate backlinks and great content for both of you. Collaborating with your clients strengthens your relationship with them, plus it can help you close more deals for yourself!

As a marketer, you understand how to nail down the basics of SEO. When you’re ready to take things to the next level, these five steps are a great place to start. For any help, reach out to your trusted team at Dynamic Marketing Consultants today!