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How Your Business Can Survive Facebook’s New Algorithm

Posted on by Devin Herz

If you haven’t already heard the news that’s been buzzing in the marketing industry, Facebook has updated its algorithm, again. This time, the update will affect what content is shown in users’ newsfeeds from businesses, brands, and media outlets. The updated news feed is designed to surface content that is best performing amongst a user’s family and friends.

So, to put it in layman’s terms –when a business or brand posts content to their Facebook page, the chances of the post being shown in its fan’s news feed is slim.

[[Queue meltdowns from businesses everywhere]]

Your friends at DMC are here to help. We’ve found a few ways to help your business thrive during these hard times in Facebook land:

1 – Join Facebook Groups

There are thousands of Facebook groups out there. Within these groups, posts are prioritized based on how much of a discussion they spark. Do a little research and find which groups are most relevant to your target audience. You may find some groups with just a few hundred people, while other groups can have tens of thousands of members. Join them, get involved with the discussions, and push your brand! Free visibility.

2 – Facebook Ads

While these changes to Facebook will likely cause an increase in costs for Facebook ads, they are still a reliable way to connect with your audience. The great news is, there are different ad options within Facebook and they can all work within your budget. Sponsored posts are a great way to get started; you can pick the target audience, set a small budget, and see your engagement go up within a few hours or less!

3 – Utilize Other Social Networks

Although this won’t help your Facebook business page, it’s important to remember there are other ways to socially connect with your target market. If your business relates to food, travel, fitness, or consumer goods, Instagram is the perfect platform for you. Utilize eye-catching photos and watch your engagement rise. We also recommend businesses explore Twitter, LinkedIn, and YouTube to further connect with your audience.

If you’re about ready to give up with the social media game, don’t throw in the towel just yet. Social media is an integral part of a business’s marketing strategy. Let our team of experts navigate the confusion and get your content seen front and center. Reach out to our team here and we’ll be in touch soon to discuss your business.

A Win Win Situation: Where Marketing and Charity Come Together

Posted on by Devin Herz

We’re so excited to share our recent success stories helping our clients generate money for great causes! At DMC, we’re all about giving back to the communities we serve and we’re very proud of how our efforts have exceeded not only ours but our client’s expectations.

Page Likes and Big Giving

One of our clients, Cowen | Mask | Blanchard is very involved in their local community in South Central Texas. Every year, the area participates in The Big Give, 24 hours of online giving fueled by generous donors, creative nonprofits, social media, and the collaboration of many businesses devoted to the region.

Our team at DMC couldn’t have been more excited to help CMB’s efforts for The Big Give. We knew the best way to generate donations was to put together a Facebook ad campaign. For each new “like” to the CMB Facebook page generated by the ad campaign, CMB would donate $2 to the San Antonio Food Bank. Within just 24 hours, the ad campaign we put together generated 106 likes! Through The Big Give, we were able to donate the funds generated ($212) to the San Antonio Food Bank which serves 58,000 individuals each week!

This campaign for CMB Attorneys not only generated donations but increased page views, likes, video views, reach, and post engagement for CMB. This was an all-around win for our client, The Big Give, and the San Antonio Food Bank; we’re very proud we got to be the implementing force behind it!

Charity Challenges

One of our clients, Tardus Wealth Strategies, has been serving the country with their patented wealth system and wealth coaches to help their members achieve financial success and even become millionaires. To give back to the community where the company was founded, they asked us to help them encourage their members to raise money for Make-a-Wish Hawaii – with an overall goal of $13,000 for the year.

For our first “charity challenge,” we decided to do an email blast with a $1000 matching offer from CEO, Tanisha Souza. We created the copy, design, and blasted the email to their lists – generating an impressive $3,210 within hours – far beyond the $1000 goal for this first challenge.

Our next challenges will include a 24-hour Facebook page like the campaign from COO, Chris Souza, announced via email and accompanied by boosted Facebook posts, and a VIP membership matching campaign that encourages the regular members to meet the matching goal of the VIP group.

We love being part of marketing that makes a difference, not just for our clients but for causes we can all believe in. To learn how we can catapult your business to lasting success, contact our team for a free consultation.

TOP 4 REASONS TO EXPAND YOUR BUSINESS VIA SOCIAL MARKETING

Posted on by Devin Herz

Social media marketing is here to stay and now is the time for your business to be taking advantage. Today there are over 3 billion internet users and over 2 billion of them are active on various social media accounts. The important social media sites you should be using to benefit your business are Facebook, Twitter, and LinkedIn. Here are the top 4 reasons you need to be using social media to expand and improve your business:

  1. Gain customer insights: You should be using social media to collect data about your customers in real time. Every day there are over 500 million tweets sent out and 4.5 billion likes on Facebook. Behind these tweets, posts, and likes is an abundance of information about your customers- who they are, what they’re interested in, how they behave, and how they feel about your business. Use this information to adapt, grow, and appeal to your target audience.
  2. Increase brand recognition and loyalty: Your social media networks are new channels to share your brand’s voice and content. Having a strong social media presence makes you more accessible for new customers and more recognizable for existing customers. Connecting with your customers on social is the best way to increase retention and build brand loyalty.
  3. Increase inbound traffic: One of the biggest benefits of social media is increasing website traffic. Every social media profile you add is another path leading back to your website. Without social media, your inbound traffic will be limited to individuals already familiar with your business or people searching for keywords you rank for. Not only will social media help direct users to your website, but the more social shares you receive, the higher your search ranking will be.
  4. Share content faster, easier, and for less money: For as long as marketing has been around, marketers have been working to ensure their content reaches customers in the shortest time possible. Thanks to social media sites, the sharing of your brand’s content is now instant. Using social sites as a main form of marketing is a great way to decrease your marketing costs. Posting is free, and paid advertising through Facebook, Twitter, and LinkedIn is relatively cheap.

Let’s connect; stay in touch with DMC on Facebook, Twitter and LinkedIn! 

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