5 Tactics to Boost Direct Mail Response Rates

Retention Marketing Strategies for business

While email marketing is a great strategy because of its low cost per acquisition, direct mail still has a far better response rate. As physical mail becomes less common, research has shown that 55% of people now look forward to getting the mail and over 65% of people feel that mail is far more personal than an email. At DMC, we want to make sure you’re getting your money’s worth when spending on direct mail campaigns.

Here are five tactics to boost your direct mail response rates:

1. Clean Up Your Contact List

Similar to how we all “clean” our email lists, you’ll want to do this same cleaning with your mailing list too. Consider working with your mailing provider and have them run your list through the National Change of Address database. This will remove any known bad addresses and will also help you lower costs by making sure all addresses are complete, meet the postal requirements, and are pre-sorted.

2. Test Before Sending

If the goal of your direct mail campaign is to get a great response rate, make sure you’re sending it to your most engaged customers. The way to determine these customers is to do some test mailing that you track. Try a low-cost giveaway with purchase to see who responds. Additionally, you may want to test different offers on small groups to see which gets the best response rate before you launch to your entire database.

3. Personalization is Key

Personalizing your direct mail will ensure the best response rates. Not every business personalizes their postcard mailers, most times they’re generic to make it easy to mail to the masses. When you put together your mail piece, include as many personal details as possible, not just the name, but the product the consumer has previously purchased and a targeted offers based on that information.

4. Go Custom

The best way to resonate with your target audience is to have a mail piece that stands out and grabs the consumers’ attention; you want them to be excited to open your mail. Try a die-cut postcard, a stick-on item, or even an alluring envelope color. Consider including a small gift in the package too. If the consumer feels something inside the package, they’re more likely to open it.

5. Create an Integrated Campaign

While these strategies will help boost the response rates, don’t expect a one-off mail piece to do the trick entirely. Customers will be more likely to respond to your direct mail offers if you make them a part of a larger campaign. This means sending them a series of informative mailers and special offers. You can even integrate direct mail letters and postcards with emails, text messages, social media targeting, and phone calls.

If your last direct mail campaign felt like a one-way correspondence, DMC is here to help! These five tactics can go a long way in boosting your response rates, but coordinating all these elements is no small feat. If this sounds overwhelming to tackle, consider letting DMC take the lead on your next direct mail campaign. We’ll streamline and manage every aspect from data research, printing production, assembly, and delivery. If you want to make sure your next direct mail campaign hits all the right notes and achieves the maximum ROI, call DMC today!

To Mail or to Email? That is the question…

While it’s undeniable that technology has changed the direct marketing industry, it has not irreparably damaged direct mail marketing. Quite the contrary, actually. Direct mail, in many ways, has been enhanced by web technologies.

Answer these two questions:

  • How many emails do you get a day?
  • How many do you read a day?

We’d bet that your answer to the first question is higher than the second.

The fact is that in today’s technological climate, we get many more emails than we want to read. This results in the majority of emails being deleted before they’re even opened. Consumers are far more likely to sort through their physical mail daily and read the contents than go through and read each and every email in their inbox.

Physical mail adds a personal touch that simply isn’t possible through email. You need your sales piece to connect with your customers on a personal level, and the best way to do this is through a thoughtful piece of physical mail. Plus, a direct mail piece can be much more impressive than a bland, simple email. Take for instance, PrintAVizion, a DMC excusive video mailer that is guaranteed to WOW your clients!

There’s no doubt, sending emails is an easier option for many business owners, but it doesn’t necessarily mean it’s the most impactful. Luckily for you, the team at DMC takes the guesswork out of direct mail and makes the process easy for you.

Reach out to us today and let us show you how direct mail can exponentially increase your revenues.

Vibrant Marketing – Here I Come!