While it’s undeniable that technology has changed the direct marketing industry, it has not irreparably damaged direct mail marketing. Quite the contrary, actually. Direct mail, in many ways, has been enhanced by web technologies.
Answer these two questions:
- How many emails do you get a day?
- How many do you read a day?
We’d bet that your answer to the first question is higher than the second.
The fact is that in today’s technological climate, we get many more emails than we want to read. This results in the majority of emails being deleted before they’re even opened. Consumers are far more likely to sort through their physical mail daily and read the contents than go through and read each and every email in their inbox.
Physical mail adds a personal touch that simply isn’t possible through email. You need your sales piece to connect with your customers on a personal level, and the best way to do this is through a thoughtful piece of physical mail. Plus, a direct mail piece can be much more impressive than a bland, simple email. Take for instance, PrintAVizion, a DMC excusive video mailer that is guaranteed to WOW your clients!
There’s no doubt, sending emails is an easier option for many business owners, but it doesn’t necessarily mean it’s the most impactful. Luckily for you, the team at DMC takes the guesswork out of direct mail and makes the process easy for you.
Reach out to us today and let us show you how direct mail can exponentially increase your revenues.