How to Advertise Your Business on Facebook in 2021
While most of us are familiar with Facebook for personal purposes, there’s a lot to learn if you decide to use the platform to advertise your small business. Advertising on Facebook is a great local advertising strategy for small businesses because it allows you to reach your target audience quickly and easily on a social […]
Successful Video Marketing Strategies and Ideas to Drive More Sales
97% of marketers say videos help users better understand their products and services. Simply put, if you are one of the few companies that aren’t utilizing Video Marketing, then you’re falling behind your competition. It’s important to note that not all videos are created equal. Some types of video content perform better than others and we’ll […]
Internal Marketing – The Key to Your Company’s Success
When you think of “marketing,” you probably picture a Super Bowl commercial or a looping Instagram Ad, aimed at getting a company’s product or service in front of millions of potential consumers. These are examples of External Marketing, and each year companies invest a great deal of money and resources into their external marketing efforts. However, to truly […]
5 Ways to Get More SEO Bang for your Buck
Every business needs SEO. If you’re a consultant or marketing agency, every single one of your clients is looking for you to get them results. They want to show up in search engine rankings—and not just anywhere, but ranked competitively so they get noticed by new audiences. As we all know, there are certain steps […]
How Video Marketing can Help Grow your Business
No matter whether you’re operating a small business or a large enterprise, Video Marketing is one of the most compelling strategies that will help your business succeed. It not only helps the organization to promote the brand but also helps in converting visitors into leads. Due to its excellent results, companies are using videos as […]
How to Conduct a Market Analysis for Small Businesses
Knowledge is power, whether you are running a large enterprise, a small business or planning to start your business, it pays to know your target audience. For small business owners, market analysis is an important way of finding information about customers, competitors and the industry in which they operate. But doing market analysis for small […]
Digital Design & Marketing Transformations to Turn Small Businesses into Thriving Brands
It is a curious topic -transforming businesses into brands. Being a brand is something more valuable than being a business, and it takes a far more strategic approach. But is it really worth the effort to build a brand? Brand vs. Business A business is merely an entity that offers certain goods or services. In […]
Smart Marketing Tips for Small Businesses
Starting a business can be difficult. It is common for new and small business owners to find themselves in the marketing role and quickly becoming overwhelmed. But don’t worry, we’re here to help you! The basics concepts of marketing are important to every small business owner. These are not marketing costs, they are investments, and […]
Empower Your Employees with Internal Marketing Systems
Understanding the Importance of Internal Marketing Internal marketing is an essential and commonly overlooked part of effective marketing. The internal aspect refers to the marketing relationship a business has with its employees. While focusing on external marketing is vital for raising brand awareness and creating revenue, internal marketing seeks to meet and provide for the […]
How to Attract Potential Clients’ Attention – and Keep It!
How to Attract Potential Clients’ Attention – and Keep It! Did you know, Americans are bombarded with an average of 4,000 advertisements a day? With all that competition for customers, how can your business even begin to stand out? By getting clear on the value your business provides, making the most of your social media […]