THE PURPOSE OF REBRANDING
Your brand is the handshake of your company, that bond between you and your clients and the other companies you do business with. The purpose of branding is to establish that bond and build trust with those who consume your products and services to create loyalty.
In this blog post, we’ll discuss the importance of stellar branding and three tips on how to allow your brand to rise above the noise. Below is a transcript of Devin Herz’s DMC Marketing Nugget that’s filled with great nuggets to improve your company’s brand identity.
Because the branding of your business is of the utmost importance, we’ll dive right into these three tips now:
1 – Establishing Trust.
When customers see your brand, you want to make sure they know you are a company they can trust; your brand is more than just your logo. Your brand should elicit thoughts and feelings in your clientele. The number one thought your customers and prospects should feel is trust. Does your brand deliver on its promises? Does it go the extra mile? Is your brand consistently offering value? Those are just a few questions that you should ask yourself about your brand.
2 – Your Brand and Identity
Remember logos are an important part of your brand identity, but they are not the most important part. While getting the look and feel of the company identity just right is critical, the brand identity that people will remember is how their interaction with you and your brand made them feel. The intangible elements of your company, the personality, emotion, and posture are what establish your brand’s image and identity more than the sharpest, most colorful, and best-executed logo ever can. Taking the time to discover the needs of your preferred client by stepping into their shoes is key. Ask yourself how you would you like to be served. This is yet another way to discover your company’s brand identity.
3 – What Sets You Apart from the Competition
When considering the purpose of branding and what sets your company apart from others in your industry there are many questions you must ask yourself. One of these questions is “what is the most effective strategy my brand can employ that would impress our customers at every opportunity.” This goes past even the quality of your product or service to the ability of your staff to go above and beyond, to help each customer and provide them with the best care before, during, and after whatever project or sale is made. When all this is said and done, you want your clients to look for reasons to do more business with you, and of course, refer others.
For more information about Re-Branding and how it will benefit YOUR business, reach out to us at Dynamic Marketing Consultants. We look forward to working on #BrandStrategy with you and your team, answering any questions you may have.
7 Reasons Why Customer Reviews are Essential
As a business owner, you should collect customer reviews and respond to them because it helps your brand stay relevant in the market. It’s also beneficial for both customers and businesses when they provide feedback about their experience.
Online reviews from customers have created a new field in marketing and communication that bridges the gap between traditional word-of-mouth and viral form of feedback.
Below we Discuss 7 Reasons Why Customer Reviews are Essential
1 – Understanding Your Customers & Their Needs Improves Customer Service
As the reviews your customers leave can give you feedback on what they want, analyzing them helps understand overall customer satisfaction. By using this insightful information as constructive criticism, you can improve customer service and quickly resolve the issues that consumers face. This will create a positive experience for them while keeping your focus on their needs.
2 – Establish Credibility & Social Proof
Our unique social nature allows us to ask friends and family for recommendations, but since the internet’s emergence, it has become much easier. Online review sites allow users globally to get information about products before they make their buying decisions by just clicking a button on their phone or computer!
3 – Contend with Experience to Save Margins
Reviews allow new businesses to compete with the more established competition and potentially gain a good reputation. It’s like choosing between two companies, one has 50 3-star reviews while the other company only has seven five-star reviews. There you go! You just took the discussion away from price and discounts.
4 – Give Consumers a Voice and Create Customer Loyalty
A new study found that consumers who leave online reviews for businesses are more likely to feel loyal and even happier about their experience. This is because they felt like they had a voice – it didn’t matter whether you were behind the screen or not, there was still some kind of connection between them both. So, if you see a disappointed customer who leaves an online review, take the time to find out why and make it right. You may not be able to change their overall perception of your business but showing that little bit extra can go a long way in keeping them coming back for more.
5 – Supercharge Your Rankings
Reviews are the most important ranking factor in local search. They help businesses rank well, even if they have low-quality link profiles. Google wants the local search results to be high quality and relevant. According to Search Engine Journal, “Pages with reviews which mention a keyword and/or the name of a city, were found to have higher rankings in Google’s local pack.” At this level, having keywords you are trying to rank for while also mentioning cities has been seen as highly correlated with ranking well on Google My Business.
6 – Consumers Become Your Marketing Force
Positive online business reviews are worth more than any marketing campaign. They’re like micro-marketing campaigns that keep working long after they’ve been posted, providing your business with benefits it can’t get through simple advertising techniques alone. This constant positive image created by these types of reviews is good for both the short and the long term because potential customers will continue to see this brand awareness on social media sites without even searching specifically for you themselves!
7 – Reviews Give Birth to More Reviews
When businesses receive online reviews, they encourage other visitors to leave their own feedback. Just the appearance of several reviews seems to be enough to give new customers confidence and incentive in submitting their opinion on a particular product or service. As online customer reviews become more important, your involvement is only going to be even more necessary. Customer reviews are great for grabbing consumer’s attention and increasing sales. They also help consumers make decisions on their purchase as they increase in importance and secure the business’ visibility in search rankings; moreover, there will always be increased competition encouraging reviewers, so it becomes very important that you get involved early!
How Can I Take My Review Profile to the Next Level?
Empower your business with the tool designed for a higher star rating and a winning online reputation. The InterReview Video System powered by Dynamic Marketing Consultants.
92% of customers consult reviews! Don’t just stop at collecting authentic written reviews.
Remove the stress and awkward feeling of asking for your reviews. Let Dynamic Marketing Consultants do the work for you. Our system simplifies the interview process, provides you with priceless video testimonials and case studies to assist in future sales opportunities.
What is the InterReview Video System?
Our team will contact your customer and coach them through our virtual video interview. We will ask them just the right questions regarding their experience with your company, product and/or service. We take care of all the editing of the captured footage including introduction animation, lower thirds and title bars, B-roll graphics, and video, finishing it up nicely with Outro animation with your chosen call to action. DMC will then package your InterReview up with a bow on top by developing final videos for use on your website, social media, and marketing platforms.
For more information about Video Marketing and how it will benefit YOUR business, reach out to us at Dynamic Marketing Consultants. We’d look forward to working on your video project and answering any questions you may have.
How Video Marketing Benefits Your Business
Do you know that video was the number ONE form of media used in content strategy last year, leaving far behind blogs and infographics?
More than 87% of businesses use video as a marketing tool. Video is unique because it stimulates the senses through sight, sound, motion, and emotion. It more so motivates people to act compared to other marketing content strategy elements.
Let’s take a look at why Video Marketing is so popular and how it will benefit your business.
- Higher Conversion Rates
People today expect to see videos on your website and social media pages, and they’ll likely watch them. This increases the conversion rate by 80%. Meanwhile, including videos in your email campaigns increases your click-through rate by 200%-300%!
- Better Search Engine Rankings
Google has been promoting the importance of video content for almost 15 years now. That’s why posting videos on your website helps you receive higher search engine rankings. Videos assist in increasing organic traffic from Search Engine Result Pages (SERPs) by up to 157%.
Videos are a powerful weapon in the hands of a Search Engine Optimization (SEO) expert. They don’t impact the rankings directly, but they do give your website a better chance of improving your rank.
- Improves Customer Connection
Videos improve customer relationships and build trust with potential clients. It offers a personal touch and a better look into your company and values.
Compared to copy against a white background, for example, a video wins every time. After all, it’s psychologically tougher for the user to turn off the video than to stop reading text.
- Boosts Brand Awareness
Videos do an excellent job boosting brand awareness, which is an integral part of a successful marketing campaign. Utilize video to tell your company’s story, conduct employee interviews, share behind-the-scenes footage, product information, client testimonials, and more. Video allows your message to be better remembered by your audience, ultimately amplifying your brand awareness.
- Increases Engagement & Shares
Videos have an extremely high social share potential and social videos generate 1200% more shares than text and images combined.
Shareability and word-of-the-mouth marketing go hand in hand. By making your content more shareable, you aren’t just reaching a wider audience, but also giving your audience a chance to become your brand ambassador.
If video marketing hasn’t yet become an integral part of your campaign, there’s no better time to reap the benefits.
For more information about Video Marketing and how it will benefit YOUR business, reach out to us at Dynamic Marketing Consultants. We’d look forward to working on your video project and answering any questions you may have.
Want to Become a Marketing Consultant?
Becoming a marketing consultant can be a great way to create your own opportunities and leverage your skills. Though you may have the experience and skills, getting started as a marketing consultant and sustaining your career takes a few important steps:
- Ask for Referrals and Client Testimonials
When starting your career as a marketing consultant, you need to stand out from the pack and show potential clients you are worth hiring. Let them know you are trustworthy and accountable by asking past clients and connections to provide testimonials on your website. In addition, ask past clients or employers for recommendations on LinkedIn to boost your profile.
These referrals and testimonials will certainly help you maintain and grow your network.
- Research Your Potential clients
Always being prepared is part of being an effective consultant. After all, you never know when the next client will show up! Keep an evolving list of potential clients you’d like to work with across various industries who may need your services. Stay informed of their company news, announcements, or changes and continually research their top executives and their products/services.
If you notice a particular business is growing rapidly or needing marketing help, reach out to them and show them you’ve done your research. Staying in front of your competition in this manner will lead you to more opportunities to succeed in your marketing consultant role.
- Seek Out a Mentor
Working as a consultant can be challenging, as you often work alone. A mentor can provide an excellent support system of guidance and advice to help you thrive.
It’s perfectly acceptable to reach out to top marketing consultants in the marketing industry who have the experience you seek. You never know what knowledge you’ll gain and the relationships you’ll form if you don’t try!
- Promote Your Marketing Consultant Expertise
Create a portfolio website to promote your work. Keep your website and portfolio up to date with past projects that best showcase your marketing talents.
You can also start a blog or podcast to share your thoughts and experiences as a marketing consultant to boost your profile and attract new clients. Or you can update your social networks by sharing your opinion about the industry to promote your services.
- Stay Up to Date on the Latest Marketing Trends and Tools
Marketing is a 24/7 constantly evolving industry. Impress your potential clients by being informed on the latest industry trends and tools, from mobile apps to social media platforms and management tools.
For more ideas on how to offer your services as a marketing consultant, reach out to your trusted team at Dynamic Marketing Consultants today. We’d happily mentor you to help you achieve maximum results for your clients.
Why you Should Hire a Business Marketing Consultant
The decision to hire a Business Marketing Consultant to manage your business’ marketing initiatives is an important one.
Marketing Consultants offer a wide range of services and have the knowledge and flexibility to improve your business, helping you reach your full potential.
Here are 4 main reasons why it makes the most sense to hire a Business Marketing Consultant!
- You Need Improved Marketing Strategies
Marketing simply does not work without an established strategy geared specifically towards your business or industry. Your business may already have a solid marketing team who could simply use the extra help in figuring out exactly which tactics are working, and which are not.
Your marketing strategy must also be effective to build momentum. The Business Marketing Consultant will dedicate many hours to FIRST develop a solid marketing strategy and THEN implement tactics to execute that strategy.
- You Don’t Have Enough Time or Expertise to Focus on Marketing
As an established business or entrepreneur, your efforts will be focused on different aspects of the business, including growth. A successful marketing campaign or strategy is an essential part of growing a brand or business.
But what if you don’t have enough time for marketing?
Not having enough time for marketing isn’t a problem IF you’re willing to do something about it. By hiring a Business Marketing Consultant, you can ensure that your marketing is relevant, and your time spent wisely.
- You Aren’t Converting Leads Into Sales
Not converting leads to sales can indicate different issues: low-quality leads, poor lead conversion/poor sales process, etc.
A Business Marketing Consultant helps determine faults within your current lead generation strategy and ways to fix them. Oftentimes, businesses don’t need to generate more leads, they just need to convert more of the leads they already receive!
- It Helps Your Business Stay Focused
Most business owners wear different hats. They take care of sales, marketing, human resources, and they also have to maintain a personal life.
With all of these in mind, it’s hard to focus on marketing, giving it the attention it truly deserves.
A Business Marketing Consultant will implement the right marketing strategy so that your focus remains on the many other important aspects of your business, and you’ll soon realize your marketing is on the right track.
What do you think now? Is it time for you to hire a Marketing Consultant to help you grow your business? Reach out to your trusted team at Dynamic Marketing Consultants today.
How Video Marketing can Help Grow your Business
No matter whether you’re operating a small business or a large enterprise, Video Marketing is one of the most compelling strategies that will help your business succeed.
It not only helps the organization to promote the brand but also helps in converting visitors into leads. Due to its excellent results, companies are using videos as one of their digital marketing tools. And, if you aren’t creating it for your business, you are missing out.
Let’s discover how video marketing can grow your business.
- Accelerates Conversions
Improvement within the conversion rate is another benefit of adding videos to the marketing strategy. When you increase your conversion rate, the higher the possibility of sales.
According to a study, adding a video to marketing emails can boost click-through rates by 200-300%. Embedding videos in landing pages can increase conversion rates by 80%. If your goal is to compel the visitors to make a purchase and become a promoter, then Video Marketing is one of the most effective ways to turn your dream into reality.
- Video Marketing Improves SEM
Google uses many signals to detect whether a web page should be shown for a searched query and adding video to your web pages can assist in improving the metrics of some of these factors.
Adding video to your webpages typically increases the time a user spends on your website, as they tend to stick around to watch the video. Contrary, websites with walls of text may steer visitors to click off the site.
Video within the content also improves the overall quality of the content on the page and can generate high-quality backlinks which play a significant role in increasing your rankings and organic website traffic.
- Raises Customer’s Retention
Do you want to reach a wide range of customers while staying competitive? Yes! Then you should incorporate Video Marketing into your marketing strategy to build the customer’s trust.
Building long-term relationships with the customers promote your brand and accelerate your business’ return on investment (ROI). To foster trust, create appealing and instructive videos to give them a reason WHY they must purchase the product.
So, if you’re not currently creating video content for your business you’re missing out on some of the benefits. Having a small budget (or none) is no longer an issue. Even if technology intimidates you, it’s not too difficult to start recording with your smartphone.
When you’re done shooting the video, you can then edit them on your own or you can reach out to your trusted team at Dynamic Marketing Consultants to assist you with any of your video and video editing needs.
What are you waiting for? Roll up your sleeves and start creating videos today!
10 Must-Have Marketing Strategies for Success in 2020
It’s hard to believe this year is almost over. While for some, it may be the time to slow down for the approaching holiday season, for us marketers, we never miss a beat on planning and strategizing. For your business to succeed in the new year, NOW is the time to start putting your marketing strategies together so you can start the new year off with a bang!
Here are the top 10 marketing strategies your business should be utilizing in 2020:
We’ve said this before and will continue to say it, content is king! To drive profitable customer action, you must keep them “content!” To prove your expertise to your audience, it’s important to create valuable, relevant, and consistent content targeted to your audience. Writing both interesting and helpful content along with engaging photos and videos will increase your exposure, and ultimately help your business grow.
If you haven’t noticed chatbots popping up on most every website you visit, you definitely will in the coming year. To keep your business growing, customer service is crucial. Chatbots are artificially intelligent assistants that can answer questions at any time, providing your website visitors with the ultimate customer experience, placing you one step ahead of the competition.
Rather than providing a single, broad experience, personalizing your marketing efforts to your customers allows you to present visitors with unique experiences tailored to their needs. By analyzing your audiences’ past behaviors online, it offers a new way to showcase your products/services to meet their specific needs.
- Social Shopping
By now, most businesses have come to understand the importance of social media. Social media has transformed and now allows businesses to advertise and sell products in a new, easy, way. Users can purchase products with a simple click on their social app – if you’re in the retail sector, this is a must for your business.
- Artificial Intelligence
The use of Artificial Intelligence (AI) is on the rise. It helps makes data analysis more proficient, it can perform human tasks quickly and effectively and can monitor consumer’s online patterns so you can understand their habits. New forms of AI will continue to unveil themselves; now is the time to get onboard so your business can be more productive and profitable.
- Interactive Content
Today’s online users want a different, interactive experience to learn and to be entertained and engaged. It is a great way to get a user to stay on your site longer and in turn can increase the chances of your content being shared. It’s time to think outside of the box and figure out which interactive content works best for your target audience.
While influencer marketing has been around for quite some time now, it’s taking a twist. Where companies used to rely on celebrity personalities to promote their business, these days users want to see “real” people who resonate with their needs and wants. This coming year, adjust your influencer marketing strategy according to who you believe your audience will respond to more. Try using actual customers and see how well your audience reacts.
- Visual Search
Google has been using visual search for years now, but new camera technology is making visual search an up and coming search medium. It’s important to optimize your website and social images for SEO and depending on your industry, don’t disregard Pinterest in your marketing strategies.
Video has evolved into one of the most important marketing strategies for businesses across any industry. People spend a lot of time watching videos, whether it be on YouTube or social media. For your business, you can use videos to be demonstrate your product or service, share interviews or testimonials, case studies, live streams, and so much more. If you haven’t added video to your marketing plan, we highly recommend doing so soon.
- Hone in on your Audience
Instead of reaching out to a large audience, it’s time to cut down and target niche audiences. It’s all about your marketing efforts reaching the right user at the right time. Honing in on your audience will be more cost-efficient as well as more effective.
While this list of marketing strategies may seem overwhelming, we’re not here to stress you out. Our team of marketing experts here at Dynamic Marketing Consultants has the tools and experience to successfully implement these marketing strategies for your business. Let us handle these efforts while you manage your business growth. If you’re ready to set your business up for success in the new year, please reach out today to get started.