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How to Attract Potential Clients’ Attention – and Keep It!

Posted on by Devin Herz

How to Attract Potential Clients’ Attention – and Keep It!

Did you know, Americans are bombarded with an average of 4,000 advertisements a day? With all that competition for customers, how can your business even begin to stand out? By getting clear on the value your business provides, making the most of your social media presence and strategically using lead magnets, your business can effectively attract potential clients’ attention – and keep it!

Focusing on the Value Your Business Provides

A core principle in marketing is understanding your value. What motivates customers to convert and buy into your product or service? With this in mind, your marketing should focus on the problems you solve and how you’ll make your clients’ lives better. Your marketing campaigns should be aligned, from your business’s social media engagement to client email messages – all should have this concept as the central objective of your initiatives. Clearly stating your value proposition also enables your employees and management to have a clear understanding of your company’s vision and goals. Value brings in leads and turns those leads into customers! And a satisfied consumer will eagerly share things of value with their circle, helping you promote your business using the best method of all – word of mouth. By focusing on the value your business provides, you can effectively market your brand, attract potential client’s attention and place your company in front of the right people at the right time!

Take Advantage of Social Networks

While there will be some overlap between your followers, the people who follow you on Facebook likely aren’t the same people who have signed up for your company e-mails. Make the most of the content you create by looking to repurpose it and use your content across all of your social media channels. A blog post can be repurposed as an article in your newsletter; a Facebook post can be reimagined as a conversation-starting question on Twitter. By optimizing your marketing outreach across all your business’s social platforms, you are sure to engage and attract the attention of as many potential clients as possible.

Additionally, don’t underestimate the power of print advertising and direct marketing. While digital marketing has taken center stage as the most prominent form of marketing, print still packs a huge punch. Direct mail utilizes far less cognitive effort to process than digital media, which suggests it is easier to comprehend and most likely to be committed to memory. In a recent study, when asked to recall a company’s name in the advertisement they had just seen, the ability to remember was found to be 70% higher in participants who were shown a direct mail advertisement. That’s right – 75% of participants could recall the ad correctly when delivered through direct mail versus 44% for digital! So, if your business is primarily online, don’t neglect physical opportunities to attract client’s attention. From creating direct mail marketing campaigns to using eye-catching video brochures, there are countless ways to take a modern spin on print advertisement.

Consider Using Lead Magnets

Lead magnets are a fantastic way to get your customer’s attention by offering information of value in your field.  While you clearly want to avoid giving away too much of a product or service, you do want to provide something that has substantial enough value to intrigue your market. As an example, an attorney might provide a checklist to prepare for a court date with quick tips available in the form of a free PDF as an incentive for opting-in to their email list. You will then be able to continue providing your value proposition through quality content via e-mail – effectively attracting and keeping the attention of your potential clients. Other commonly used ways to increase a business’s e-mail list is by offering promo codes or discounts for electing to join.

Getting Noticed

By focusing on a few tried and true techniques, your business can stand apart and make a positive, impactful impression. Be sure to check out our other blogs for more ideas about how you can make the most of your marketing!

Break Away from the Competition with DMC’s MiniZine Solution

Posted on by Devin Herz

With everyone glued to their cell phones and tablets these days, we’ve found an effective way to grab your client’s attention with a tangible, printed item. At DMC, one o four specialties is a MiniZine or “mini magazine”.

A MiniZine is a unique opportunity to provide your clients with important information as well as interesting, feel-good content. Anything from heartwarming stories to recipes or riddles –they’ll help engage your audience and give your MiniZine staying power. The MiniZine also offers the chance to make that personal connection with your clients too.You can feature your client and provide success stories or testimonials from them to truly make them feel special.

The best part is, our Direct Mail Experts work with you to create the perfect MiniZine with their latest Marketing Ideas. Maybe you want to touch base with your clients every month or quarter,or maybe you just want to send out an annual update. They make a terrific giveaway at an event or tradeshow too. MiniZines are totally customizable to your specific needs and wants.

At DMC, we can take your MiniZineone step further and turn it into a video that you can use on your website or social media. Video content is an excellent way to really catch the attention of your audience so we make sure to grab them both in the mail and in the digital world!

If you’d like to learn more about our MiniZine solutions, view our portfolio here and feel free to schedule a complimentary consultation with our team here.

Digital Marketing 101: Digitize Your Direct Mail

Posted on by Devin Herz

In part three of our blog series, we’re going to explore direct mail. You may be thinking, aren’t we covering digital marketing in this series? Yes! We’re going to discuss how to bring your traditional mail pieces into the digital era.

pURLs

To really catch your recipient’s attention, it’s important your mail piece be customized to the individual. pURLS are personalized URLs used in direct mail. Within the mail piece you send to your client list, included is a URL to a landing page that is created specifically for the recipient. pURLS are a great tool that allows the recipient to feel a more personal connection, which in turn helps increase the response rate. With these URLs, you can track responses in real-time, follow up with the warmest leads, and see your return on investment steadily increase.

 

 

Video Mail

The latest tech innovation to hit direct mail marketing is video mail. An actual video screen is placed within a direct mail piece to truly connect with the recipient. Methods like PrintaVizion and InstaVizion allow you to create unique mailers complete with print, audio, and video all in one. This cutting-edge technology will drastically speed up your sales cycle!

QR Codes

These days, everyone’s cell phones are always within reach. Why not send a piece of direct mail that allows the recipient to follow through using their cell phone? Add a QR code to your mail piece to bring it into the digital era. You can have your QR lead to a landing page, generate a coupon, or direct a user to the app store to download an app. Similar to pURLS, you can track visits to your QR code, allowing you to analyze the efficiency of your mail piece.

With everyone relying so heavily on email, it’s refreshing to receive an eye-catching piece of mail, especially when they rise to the next level by incorporating some of these digital methods. We’re certain you’ll see an increase in responses!

Stay tuned, next month we’ll be discussing the importance of social media!

Jaws Drop While ROI Soars with Direct Video Mail

Posted on by Devin Herz

2018 is here! Are you ready to actually capture your target audience’s attention?

Video has been proven to be one of the most effective mediums to convert your clients. But, posting video content to your website and social media is not enough as there are too many distractions pulling your audience in a million different directions.

Ensure your video messaging stands out by mailing your video direct to your contact’s physical address. Video in a piece of mail? We make it happen with our PrintAVizion product line! This unique direct mail piece is completely customizable and allows for 100% engagement! This revolutionary product is an innovative gift for your recipients. Once opened, there’s no doubt your audience will be entirely focused on the exceptional content you’ve provided.

Be bold! 2018 is the year to do something different! If you’re ready to reach out and grab your client’s attention, do it with PrintAVizion, a unique offering from Dynamic Marketing Consultants

To Mail or to Email? That is the question…

Posted on by Devin Herz

While it’s undeniable that technology has changed the direct marketing industry, it has not irreparably damaged direct mail marketing. Quite the contrary, actually. Direct mail, in many ways, has been enhanced by web technologies.

Answer these two questions:

  • How many emails do you get a day?
  • How many do you read a day?

We’d bet that your answer to the first question is higher than the second.

The fact is that in today’s technological climate, we get many more emails than we want to read. This results in the majority of emails being deleted before they’re even opened. Consumers are far more likely to sort through their physical mail daily and read the contents than go through and read each and every email in their inbox.

Physical mail adds a personal touch that simply isn’t possible through email. You need your sales piece to connect with your customers on a personal level, and the best way to do this is through a thoughtful piece of physical mail. Plus, a direct mail piece can be much more impressive than a bland, simple email. Take for instance, PrintAVizion, a DMC excusive video mailer that is guaranteed to WOW your clients!

There’s no doubt, sending emails is an easier option for many business owners, but it doesn’t necessarily mean it’s the most impactful. Luckily for you, the team at DMC takes the guesswork out of direct mail and makes the process easy for you.

Reach out to us today and let us show you how direct mail can exponentially increase your revenues.

Vibrant Marketing – Here I Come!

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