How to Attract Potential Clients’ Attention – and Keep It!
How to Attract Potential Clients’ Attention – and Keep It! Did you know, Americans are bombarded with an average of 4,000 advertisements a day? With all that competition for customers, how can your business even begin to stand out? By getting clear on the value your business provides, making the most of your social media […]
Your Website Should Prove Your Results
Most of the time your website is the first glimpse a potential customer will have of your business. While it’s important to highlight who you are, as well as your products and services,what customers really want to learn about is the results you can achieve for them. There is a fine line between bragging and […]
Wake Up Your Sleeping Clients with A Reactivation Campaign
You took the time, effort,and resources to obtain each of your clients. How many of them are currently sitting stagnant in your database? Using a reactivation campaign is a cost-effective way to “wake” your clients up who have been “hitting snooze” on your services or product offerings. When it comes to reactivation campaigns, it’s important […]
Break Away from the Competition with DMC’s MiniZine Solution
With everyone glued to their cell phones and tablets these days, we’ve found an effective way to grab your client’s attention with a tangible, printed item. At DMC, one o four specialties is a MiniZine or “mini magazine”. A MiniZine is a unique opportunity to provide your clients with important information as well as interesting, […]
3 Compelling Reasons Why Direct Mail Should be in Your Marketing Mix
If you have been investigating where your marketing dollars are best spent you most likely have read that direct mail marketing is a low cost high return on investment option. This article will do a good job detailing out what all the fuss is about with direct mail. Direct mail marketing not only allows you […]
Do Results = Happiness? OR Does Happiness = Results?
Every company wants their people to do well and enjoy their work. And we believe everyone should work hard in order to be happy, right? But could we be thinking about things backwards? Check out this fast-paced and very funny talk, where psychologist Shawn Achor argues that, actually, happiness inspires us to be more productive. […]
Just One Amazing Way to Make Your Marketing Personal
Dear Blog Reader, I know a thing or two about unique direct mail marketing. Today, I want to show you how important it is to make your marketing unique and personal. And how easy it is with DMC. [Your Name Here] How excited were you to be addressed as “blog reader”? Probably not your favorite pet […]