Elevating Direct Mail Campaigns with Data-Driven Targeting Marketing Strategy
Your direct mail campaigns are probably hemorrhaging money because you’re using targeting approaches that would have been considered sophisticated in the era when fax machines were revolutionary technology. While you’re mailing generic postcards to entire zip codes and hoping for the best, smart marketers are using data-driven targeting strategies that identify exactly which households are […]
Direct Mail in the Digital Age: Integrating Offline and Online Marketing Strategy
Your mailbox is becoming the loneliest place in your customer’s daily routine while their digital channels are more crowded than a Black Friday sale at a electronics store. This creates a massive opportunity that most marketers are completely ignoring because they’ve been brainwashed into thinking that anything physical is automatically outdated. Meanwhile, the smart businesses […]
How to Attract Potential Clients’ Attention – and Keep It!
How to Attract Potential Clients’ Attention – and Keep It! Did you know, Americans are bombarded with an average of 4,000 advertisements a day? With all that competition for customers, how can your business even begin to stand out? By getting clear on the value your business provides, making the most of your social media […]
Break Away from the Competition with DMC’s MiniZine Solution
With everyone glued to their cell phones and tablets these days, we’ve found an effective way to grab your client’s attention with a tangible, printed item. At DMC, one o four specialties is a MiniZine or “mini magazine”. A MiniZine is a unique opportunity to provide your clients with important information as well as interesting, […]
Digital Marketing 101: Digitize Your Direct Mail
In part three of our blog series, we’re going to explore direct mail. You may be thinking, aren’t we covering digital marketing in this series? Yes! We’re going to discuss how to bring your traditional mail pieces into the digital era. pURLs To really catch your recipient’s attention, it’s important your mail piece be customized […]
Jaws Drop While ROI Soars with Direct Video Mail
2018 is here! Are you ready to actually capture your target audience’s attention? Video has been proven to be one of the most effective mediums to convert your clients. But, posting video content to your website and social media is not enough as there are too many distractions pulling your audience in a million different […]
To Mail or to Email? That is the question…
While it’s undeniable that technology has changed the direct marketing industry, it has not irreparably damaged direct mail marketing. Quite the contrary, actually. Direct mail, in many ways, has been enhanced by web technologies. Answer these two questions: How many emails do you get a day? How many do you read a day? We’d bet […]