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Successful Video Marketing Strategies and Ideas to Drive More Sales

Posted on by Devin Herz

97% of marketers say videos help users better understand their products and services. Simply put, if you are one of the few companies that aren’t utilizing Video Marketing, then you’re falling behind your competition.

It’s important to note that not all videos are created equal. Some types of video content perform better than others and we’ll further explore these below. If you want to engage, capture, and convert the audience into qualified leads and customers, look to Video Marketing.

Some Successful Video Marketing Strategies and Ideas

  • Share Educational Videos

Videos that sell directly to your brand don’t necessarily bring you more leads. People don’t like being “sold to” without some type of benefit. Instead, use your videos to educate consumers on a topic relevant to your industry and experience – people like to learn!  Research shows that educational videos are viewed twice as much on YouTube. So, focus on developing videos that provide value.

  • Live Stream Video

82% of consumers prefer Live Stream Video to all other types of social media, and people of all ages are watching and streaming videos right now. Live Stream Video content is an opportunity to invite your audience to your business in a way that’s more personable, spontaneous, and immediate. And there are many ways to use it effectively.

You can use live video to showcase your thinking skills by streaming content from industry professionals and experts, holding Q&A sessions, and more. Live streaming is also great for generating excitement about new and upcoming products/services/opportunities.

  • Make Use of Webinars

Webinars are essential for marketing. This is a great way to add value to your audience’s experience so be sure to tailor your content to them specifically, to ultimately convert them to consumers of your products and services. Not only do webinars give you the ability to draw a crowd over time, but they also allow you to improve your interactivity with viewers. You can engage in discussion and demonstrate your expertise in a powerful and meaningful way.

  • Use Virtual Reality

Virtual Reality (VR) is not just for video games. It is a rapidly evolving tech tool for business success. Virtual Reality is the latest type of video content that allows you to engage customers in new and engaging ways. You can use VR for virtual tours from the comfort of home. This is especially important now as some people are still being very cautious due to the Coronavirus (COVID-19) pandemic.

Successful businesses and brands are using VR to improve the customer experience and to increase customer loyalty. The key is to provide a unique and engaging experience.

  • Create Bite-Sized Video Content

With the exception of webinars, keep your videos short! Consumers love useful, quick, and bite-sized information in video format. The truth is that videos up to two minutes long get the most engagement. Over that length, engagement and interest start dropping.

  • Focus on Mobile Optimized Videos

Most content on Twitter, LinkedIn, Facebook, and elsewhere should be mobile optimized. 60 million LinkedIn visitors came from mobile in late 2016; 82% of Twitter users are mobile, and 95% of active Facebook accounts go online via smartphone. This means that the majority of your customers will visit your business via their mobile phone and your videos need to be prepared for that.

If you’d like to learn more about how your company can incorporate videos to generate qualified leads that turn into your customers, reach out to us at Dynamic Marketing Consultants. We’d love to work together to develop your ideal strategy.

5 Ways to Get More SEO Bang for your Buck

Posted on by Devin Herz

Every business needs SEO. If you’re a consultant or marketing agency, every single one of your clients is looking for you to get them results. They want to show up in search engine rankings—and not just anywhere, but ranked competitively so they get noticed by new audiences.

As we all know, there are certain steps regarding SEO like creating a website with the proper structure and implementing a content plan. Once you’ve covered the basics, you’ll then take your efforts to the next level so that you can really deliver for your clients.

The five techniques below outline a plan based on what your clients’ already have implemented and what you can do to create more valuable SEO.

  1. Optimize Old Content

Many business owners have produced a great deal of content over the years. If your client has been blogging for 15 years, there’s a ton of valuable content to tap into! The key is to go back and re-optimize older content. Check all links, eliminate outdated resources, and update the content so it’s current and relevant for today’s audience.

  1. Embrace New Formats

Today, content is about so much more than blog posts. And fortunately, a format such as video can help you create exponentially more content in the same amount of time.

  1. Add Video to Your Pages

Speaking of video, if your client doesn’t already have videos on their website, now is the time to include content in this popular format. Not only are people more eager than ever to consume content in video format, video also helps increase your ranking with the search engines.

One of the ranking factors for Google and other search engines is “Dwell Time” which is essentially, how long a visitor stays on a given web page). Longer Dwell Times guide search engines to infer that the content on the given page is relevant to the viewer, which they reward by giving you a boost in SERPs (Search Engine Results Page).

  1. Get on Featured on Podcasts

We’ve talked before about the SEO benefits of guest podcasting. Lately, there has been a shift away from guest blogging and towards guest podcasting. Many businesses have launched podcasts, and they’re hungry for relevant guests to fill each episodes. Why not find your client a slot on relevant podcasts?

Guest podcasting is great for several reasons. The time commitment is minimal; in 20 minutes of talking, you can create an entire episode. Plus, since you’re a guest, it’s up to the podcast host to edit the episode and do all of the behind-the-scenes work.

Podcasters are happy to link to your client’s website, ebooks, and other resources. This creates backlinks for their site, which are an important external element in building reputation and SEO. Plus, the podcaster will promote the episode through their networks and channels, bringing additional exposure to your client.

  1. Collaborate with Clients to Produce Content

The final step to boosting your client’s SEO is a bit more involved, but it’s a worthwhile investment. Each month, work with your clients to produce content. This could be a video or podcast interview on your own site, a case study, a co-created survey, or just about anything else you can dream up.

Put together a package of content featuring and partnering with your clients. Through this process, you’ll generate backlinks and great content for both of you. Collaborating with your clients strengthens your relationship with them, plus it can help you close more deals for yourself!

As a marketer, you understand how to nail down the basics of SEO. When you’re ready to take things to the next level, these five steps are a great place to start. For any help, reach out to your trusted team at Dynamic Marketing Consultants today!

Smart Marketing Tips for Small Businesses

Posted on by Devin Herz

Starting a business can be difficult. It is common for new and small business owners to find themselves in the marketing role and quickly becoming overwhelmed. But don’t worry, we’re here to help you! The basics concepts of marketing are important to every small business owner. These are not marketing costs, they are investments, and it is essential to know where to start. If you can do that, you area step ahead.

Why Marketing Is Worth the Expense

When it comes to understanding the importance of the marketing and the role it plays in the development of the business, it becomes clear why marketing should be viewed as a worthy investment. Marketing is essential to attract the attention of potential customers and clients, increase the demand for goods or services and target these potential customers. Marketing affects your sales, prices, advertising and advertising policies. When you understand the importance of marketing, you can use it to promote the ongoing transition of your services and products to the customers. This is important in making your small business successful.

Understanding Market Research

Through market research, you can determine how your product or service will adapt to different demographic characteristics. Using this information, you can determine which segment of customers is interested in a product and service, and ultimately who is likely to make a purchase from you. You can use market research to gain specific information from potential customers, such as age group, gender, location, and income level, which you should use to guide your marketing message. With the help of market research, you can create marketing plans for your small business that arenot only effective but also cost-efficient. Market research gives you the information you need in a marketing context. Market research purchases target behaviours and habits that you focus on in practice, and ultimately saves you money by avoiding costly marketing mistakes.

Creating a Marketing Budget

Determining how much of your resources you should allocate to marketing within your company can be one of the biggest challenges for businesses. It can also be a major factor that can make or break a business.

Learn From Others

Small business marketing can sometimes be a challenge. Especially in rough economic times. However, many companies are successfully using new technologies to market their small businesses. These strategies can include social media marketing, online marketing, traditional marketing and even direct mail.

Often, small business owners don’t trust their marketing plan. This happens for many reasons and can lead to frustration or giving up. Reach out to our team of marketing consultants today and learn how to grow your business and reach your ideal clients.

 

 

Discover Simple Yet Highly Effective Ways to Revive Your Brand

Posted on by Devin Herz

With digital marketing spending set to reach $106 billion dollars by the year’s end in the US alone, companies are investing more than ever on getting their brand in the public’s eye. But even the biggest and most omnipresent brands begin to grow stale over time. Evaluating the effectiveness of your brand’s presentation to your customers is an important step in staying relevant and being seen by your desired clients. With a detailed plan in motion, you can begin taking actionable steps to revive your brand!

Take a Fresh Spin on Your Branding

Your business might have tremendous potential, however, the way it is perceived could be stifling that potential. The way your customers look at, feel, value, and speak to others about your company directly correlates with your branding. From establishing your company’s values, brand slogan and mission statement, you are making a promise to your clients and building integrity and reliability.  So, determine what your brand seeks to specialize in, how they will position themselves as leaders and echo these ideas throughout your fresh new branding.

Rewrite Your Website and Sales Copy

Additionally, once you have established your new marketing initiatives, update your website and sales copy to reflect these changes. While having a website is generally regarded as essential in our modern digital climate, the content you provide on your website is equally, if not more important. Content marketing is a specialty all on its own. From incorporating best practices in encouraging customer conversions to flawlessly incorporating search engine optimization so your website ranks at the top of search engines, crafting compelling copy for your website is essential when giving your brand a facelift.

Next, rethink your print collateral. From business cards, letterhead to brochures, print collateral allows your company’s personality and message to be clearly communicated and leaves a tangible piece of your brand behind. So, what is your brand’s printed material saying?  Consider using elements of your updated website copy throughout your print marketing, to remain consistent in your message.

Spread Your New Message by Getting Your Video Marketing on Point

Forbes announced in a recent article that video is the future of content marketing. Large brands are turning to video content, both standard and live streaming, to leave a lasting visual impact on their customers. From YouTube, commercial spots, and social platforms like Facebook or LinkedIn, there are many ways to include video marketing strategies into your overall plan.

Live chat has been a strategy gaining popularity in recent years and is a cost-effective way to personalize your customers’ interactions with your brand while offering value. This is particularly impactful for a business offering a service versus a product. For instance, a dentist or attorney could capitalize on this idea by promoting an interactive Q&A through live stream video. Viewers then can ask questions relevant to your industry. Thereby allowing you to demonstrate authority in your field and establish more personalized rapport. So, consider this as a tool to revive your brand and promote your new improved image taking a simple yet effective leap into video marketing.

Another way to use video in your marketing is an eye-popping video brochure. A video brochure offers a memorable way to communicate your brand’s message as it marries video with print. Once you have determined the values and benefits you’d like to communicate about your brand, take your message to the people by placing a unique marketing tool right in their hands! From large scale direct mail to targeting specific clients with individual personalized video brochures, they are a sure way to get noticed when reviving your brand.

Looking Internally

As we have previously discussed, internal marketing is paramount when promoting initiatives within your company. Action will have a much greater impact than strategy. While it is difficult for great execution to support bad strategy, it is all too easy for poor execution to ruin a great marketing plan. By focusing on getting your employees on board with your updated branding, you can avoid an inconsistent and unfocused image to your clients.

Streamlining and How We Can Help Revive Your Brand

When a business is actively growing, it is common to experience slowed sales due to the effort placed in restructuring and updating marketing. Growing your brand can create unforeseen challenges like confusing offerings due to revising your marketing material and diminished branding across your company. By bringing in marketing professionals, you can be pro-active about this common pitfall and start seeing positive results sooner, and keep your business flowing smoothly.

Additionally, marketing professionals can help determine the best marketing initiatives for your company and work with you to incorporate your rejuvenated message flawlessly into every aspect of your marketing.

Now is the time to determine the kind of business you strive to become and how you’d like people to speak about your company and the value you provide. In doing so, your reputation will stick in the hearts and minds of your clients!

How A Unique Marketing Campaign Captivates Clients

Posted on by Devin Herz

Are you looking to reach a larger audience for your business?

Of course, you are!

Every business strives for more signups, clients, and subscribers. However, the problem lies in how to reach them quickly and without paying an excessive amount in areas that have little return on investment.

Thankfully, the secret to launching your company isn’t a secret at all.

A unique marketing campaign is the most dynamic way to rise above your competition and reach more of your target audience.

When implemented professionally, being creative in your strategy also allows you to spend less on stale marketing like newspaper ads, and start working toward ideas that promote your company on a grander scale.

A unique marketing campaign is a guaranteed way to build successful company recognition and outreach. Here are some innovative ideas Dynamic Marketing Consultants can implement to bring your business to the next level, and help you stand out in a competitive marketplace.

Unique Marketing Campaigns on Any Scale

Video brochures are a cutting-edge marketing tool and a stand out way to market your product or company. Combining media with print, video brochures will take your unique marketing campaign to a new level.

These brochures assert your message in a way that is yet to be seen by most of your clientele. Video is particularly powerful as a marketing tool, as it quickly builds trust. You are enabled to execute the presentation of your product fully, from imagery to data and graphics. This multi-sensory device places a revolutionary technology directly in the hand of your customer – using your personal message.

Your call to action will reach more potential leads, due to the social aspect of using such a remarkable tool. The return on investment provided by this marketing strategy is staggering. Imagine a customer’s immediate reaction upon receiving and opening their brochure, and how many people they will in turn share it with!

We have worked with clients offering unique marketing campaigns on a smaller scale as well. Our team has tested and proven various 3D mail concepts, sure to make your message stand out. We have even promoted events by using cell phone case invites! From the most powerful to the most practical, we have a unique marketing strategy campaign sure to help boost your cause.

Industry Professionals Help You Succeed

Our staff at Dynamic Marketing Consultants has decades of marketing experience and can take your unique marketing campaign a step further. We offer pre-event marketing strategy, so while you are busy planning your event, we’re busy behind the scenes helping you reach as many people as possible.

Following up is as important as outreach. Our team works to implement solid concepts to keep your leads engaged and reaching out to you. Having a reputable marketing team in your corner elevates your marketing strategy and by focusing on marketing from several angles, you’re sure to captivate the largest audience possible.

Instead of continuing to spend money on traditional advertising, take your business to the next level with out of the box ideas. If your goal is to grow your company, a unique marketing campaign is where to start.

How to Grab People’s ATTENTION Instantly!

Posted on by Devin Herz

Did you know that before reading any text, 60% of your website visitors will watch a video if available?

In a business climate dominated by technology, video marketing has emerged as a leading way for marketers to both influences and engage their target audience. While using video content in your company’s marketing strategy used to be an option, now it’s a necessity. Businesses that use video are far more likely to influence their audience in search, on social media, and on their website.

They say a picture is worth a thousand words, and recent studies have found that one minute of video is worth 1.8 million words. Consumers want quick and easy access to information, making watching a video much more desirable than reading a lengthy text. The more short videos that can be found either about or created by your brand, the better luck you’ll have reaching your audience and becoming a real influencer in your industry.

Now how do you apply this to your business marketing strategy? You could enroll in a 12-week digital editing class, or you could contact the experts at DMC and we’ll take care of it for you!

To learn how your business can leverage videos in both traditional and non-traditional ways, contact us today for a FREE consultation!

TOP 4 REASONS TO EXPAND YOUR BUSINESS VIA SOCIAL MARKETING

Posted on by Devin Herz

Social media marketing is here to stay and now is the time for your business to be taking advantage. Today there are over 3 billion internet users and over 2 billion of them are active on various social media accounts. The important social media sites you should be using to benefit your business are Facebook, Twitter, and LinkedIn. Here are the top 4 reasons you need to be using social media to expand and improve your business:

  1. Gain customer insights: You should be using social media to collect data about your customers in real time. Every day there are over 500 million tweets sent out and 4.5 billion likes on Facebook. Behind these tweets, posts, and likes is an abundance of information about your customers- who they are, what they’re interested in, how they behave, and how they feel about your business. Use this information to adapt, grow, and appeal to your target audience.
  2. Increase brand recognition and loyalty: Your social media networks are new channels to share your brand’s voice and content. Having a strong social media presence makes you more accessible for new customers and more recognizable for existing customers. Connecting with your customers on social is the best way to increase retention and build brand loyalty.
  3. Increase inbound traffic: One of the biggest benefits of social media is increasing website traffic. Every social media profile you add is another path leading back to your website. Without social media, your inbound traffic will be limited to individuals already familiar with your business or people searching for keywords you rank for. Not only will social media help direct users to your website, but the more social shares you receive, the higher your search ranking will be.
  4. Share content faster, easier, and for less money: For as long as marketing has been around, marketers have been working to ensure their content reaches customers in the shortest time possible. Thanks to social media sites, the sharing of your brand’s content is now instant. Using social sites as a main form of marketing is a great way to decrease your marketing costs. Posting is free, and paid advertising through Facebook, Twitter, and LinkedIn is relatively cheap.

Let’s connect; stay in touch with DMC on Facebook, Twitter and LinkedIn! 

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