How to Keep Website Visitors Engaged | The Best Live Chat Team

To have chat or not to have chat? That is the question. I’m sure everyone out there has been on a website and BOOM! In the lower right-hand corner, a chat icon pops up to greet you.

Nelson Bruton, president of interchanges, a lead generation firm in business for years joins us to discuss having a chat team on your side that will help your business succeed.

Below is a transcript of Devin and Nelson’s discussion that is filled with great nuggets to improve your business.

Devin Herz – Hello Nelson.

Nelson Bruton – Thank you for having me Devin pleasure to be here.

Devin Herz – Oh yeah. Great to have you here as well. And Nelson, you’ve got some awesome software and a business that I want to bring some attention to and let our viewers out there know that this even exists. So, please give us some insight on your background and how you really got started in this segment of marketing.

Nelson Bruton – Absolutely. So, gosh, we’ve been in business for 20 years and we’re a full-service digital marketing agency. And, about 17 years ago, one of the things that we plugged into our digital marketing solution package, if you will, is a live chat solution. And because we were already doing SEO and SEM and email marketing to drive people to a website, we were focused on how do we convert more of those people into sales opportunities? And we started adding chat to the website and built our chat teams out and it worked very, very well. And so that’s how we kind of came about 17 years ago, adding that chat solution to the overall mix.

Devin Herz – Yeah, that’s great. And I know that interaction definitely helps engage with visitors. And I would say that your platform is definitely different than what a lot of people experience out there when it comes to chatbots and whatnot. We’ll get into that in just a minute, but I think people spend tons of money getting people to their website, but they lose them as quickly as they get them there. Give us some insight on how your platform really helps keep the visitors engaged and what differentiates you from the typical chatbots that are out there. Because I know this is a completely different way to go about it.

Nelson Bruton – Yeah, yeah. It really is. There’s a ton of chat software companies out there that are really good. And if you have the people and capability to staff it yourself, it’s a great option, right? Especially if you’re a small business, there’s a lot of good, very inexpensive chat software out there. There’s a lot of chat software that has AI built into it, artificial intelligence, where you can program a bot to answer simple questions on your site and direct people through different choices. And that can work in the right applications. Where we really specialize is the more complex B2B environments we work with, mostly industrial components and equipment manufacturers, truck manufacturers, equipment dealers, where the conversation is more complex where trying to think about programming a bot is just a whole other level because there’s so many different options, products, technical details, etc. So, where

we separate ourselves is we provide a 24/7 dedicated chat team, real humans behind the chat. We have our own proprietary chat software, which is just a widget that, you know, like all the others you copy and paste the code onto the site that puts the chat widget there. But again, what truly separates us is that we have teams of people in call centers, professionals that we train specifically to dedicate to a customer website. That’s served us very, very well in the more complex B2B, customer space.

Devin Herz – So instead of having AI or a chatbot, these are actual real people that understand your client’s business to be able to answer questions that are thrown at them. Is that correct?

Nelson Bruton – Absolutely. Yeah. And you know, one of the things I like to distinguish is, you know, when we train our people, we have a very detailed process that we go through. It’s an easy process, but it’s a process where we’re not trying to train our chat team to become salespeople or a sales specialists or product experts for our customers, nor could we for the intensely technical customers that we have, we are conversion experts. So when we go through the training process, we’re training them to be able to help the visitors navigate the pages of the website. We’re training them to be able to answer common questions that come up, we’re training them to be able to ask some top-level qualifying questions. For the technical customers that we have though, typically what happens is the visitor will ask a technical question or an application or a facility-specific question that we won’t know the answer to. At that point, our team simply says, let me have one of our experts help you with that. Can I have your phone number, email address please?

Devin Herz – They’re capturing that information, which is crucial, right? You want to get that contact information, which helps you market to them ongoing, retargeting them, reach back out to them, or have a sales professional from their team. But it’s really an extension of their team because now you’re saving them time by answering probably the most common FAQs that are out there.

Nelson Bruton – Yep. And a common concern that comes up is, well, you know, you guys are just the middleman. We have a contact form on our website. People can fill out, we have a phone number, people can call. And what we’ve found doing this for 17 years, the people that prefer to call or fill out a contact form, they’re still going to do those things. Where our value lies is we’re capturing the people who are, today, leaving the website because they don’t want to call or fill out a form, but they would engage with chat because that’s their preferred method of communication.

Devin Herz – Yeah. I would say increasing conversions is what it’s all about. And I know we spend good money for our clients and for ourselves and you get traffic there and you’re like, where’d they go? So this is just another way to really engage with them, keep them on the website, longer answer questions they may have, and give you those opportunities that people are potentially losing. When it comes to website visitors, what would be three nuggets that you want to share with our audience today?

Nelson Bruton – Well, for us, deciding whether or not to do a test with somebody or if they want to decide to do a test with us, one of the discussion points is, do you have at least 3,500 people going to your website each month? That’s kind of the minimum threshold. The chat software is really inexpensive. And so when you jump up to having a fully staffed team, obviously the investment levels go up. So, we want to take the time to make sure that there’s a good chance, a really good chance of

getting a solid return on investment for that client. 3,500 visitors to your website per month is the minimum you want to have in the B2B space. You want to have a high average sale to be a good fit with what we do.

If you have that low amount of traffic or more, up to a hundred thousand, 200,000 visitors, we can handle high traffic websites as well. And then you have a high average sale or one conversion could be worth a significant amount of money, you know, $3,000 or a hundred thousand dollars or a million or $7 million. We converted a customer on one of our other client sites that was worth $7 million. The high value, average sale, or high value customer over the course of a year or more, those conversions tend to produce that return on investment that we’re both looking for. If our customers are getting a return on investment, they’re going to stay with us for a long time.

Devin Herz – That makes total sense. And I’m sure it was a heck of a nice ROI to land a $7 million client. That’s quite awesome to have that case study. When you think about the websites and just with our audience out there that maybe trying chat, having tried bots in the past, I would say that one of the things that you want to keep in mind is to make sure that you’re tracking how many phone calls you’re getting and really be able to track and measure. Do you have any insight on that?

Nelson Bruton – You’re exactly right. I mean, you have to have benchmark data, right? How many phone calls are you getting? How many contact forms are you getting? How much traffic do you get to your website? Those are three pieces of information that every marketing director or business owner should know because those are the key performance indicators that drive your digital strategy, right? Drive more traffic convert more of it into calls and form completions. Now we’re talking about adding live chat as a conversion tool or a capture tool. How many live chats do you get? And so usually when we do a 30-day free trial with our customers they see a significant increase in conversions. They still usually get the same number of phone calls and contact forms, but now they’re getting chat conversations as well.

Devin Herz – Yeah. And I would say that the other nugget here is the fact that you’re starting conversations with the website visitors. I think people like that human interaction. We all sit at home and kind of scroll through different things and don’t reach out to people on the phone anymore, but there is something to that personal touch. Your software really starts that conversation with the website visitors.

Nelson Bruton – Absolutely. We proactively engage every single visitor. And so what that means is we automatically open up the chat window on a website after a certain period of time. Usually, it’s 15 seconds or so where we’ll pop up the chat window. For customers of ours that we have where their average visitors are on the site for longer than four minutes, we’ll wait about 45 to 50 seconds before we pop up the chat window. But that proactive chat is important. The next thing that’s really important that I want to emphasize here is we allow the conversation to start right away. In other words, we don’t require visitors to enter name, email address, or any other contact information prior to the chat starting. That’s a roadblock that prevents conversations from happening. So by us doing the proactive engagement and by us letting the visitor start typing right away, when that chat window opens, we get more conversations started and more conversations, as you indicated leads, to more sales opportunities.

Devin Herz – Yeah, absolutely. Well, whether you want to talk with Nelson about interchanges and what they can do for you, which I highly recommend, even if you’re trying this out on your own, those three nuggets right there, I think will help you out. What type of businesses are you best suited for with your service?

Nelson Bruton – Yeah, so, you know, like I said, that the more complex, the better, we have some example sites we can pull up from our previous discussions. Weldeck, is a company that manufacturers railings and mezzanines and guards for large industrial facilities and commercial facilities. And you see our chat window opened up in the bottom there. If you were on their site, you could start chatting right away. We literally doubled their sales leads. We doubled their quote requests. A cool story with this one is, you know when you click the “get a quote button”, it goes to a page where you pick which division you want to fill out a quote form for. And their quote forms are extremely long. Like if you click on the mezzanine request for quote, the second one, uh, that form is extremely long.

I had suggested to the marketing director at the time when she was there, I said more than likely we’re going to cannibalize this. You’re going to get less of these. You’re going to see a lot of chats to my surprise. They still get the same number of people filling out this request for quote, web form. But we doubled their sales leads that right there just shows that, Hey, never make assumptions test, right? Marketing is testing, uh, number two, uh, it talks to the people’s preferences on a site, the people that want to fill out this form, that’s where they’re comfortable with. That’s what they prefer. They’re going to do that. But we started capturing the people that wanted chat. That was, that was their preferred chat or preferred method of communication. And so having phone numbers, contact, or quote forms and a chat, that’s a huge nugget for businesses that are really trying to increase their sales opportunities and their sales pipeline.

Devin Herz – Love It. Love it. And I mean, the fact that you have the proof of concept here, so yeah. Let’s move on to another Site.

Nelson Bruton – Yeah, yeah. This is a good story here. Elliot Equipment, this company manufacturers different types of industrial trucks for specialized markets and specialized contractors, they sell through distributors. And as do most of my customers and the story here, they had a chatbot on their website when we first started working together a few years ago and I talked to the President of the company and I said, “Hey, you already have your data on your performance of your chatbot.” And it was done pretty nicely. I mean, they had a chatbot with some intelligence built into it in terms of the different options people could click. And we did a 30-day test human versus bot, if you will. And as you can see, my chat team is still on their site because the humans one, we produced not only a higher volume of sales opportunities, but the overall experience, the customer experience was greatly improved compared to what they were seeing with their, their chatbot. And, you know, when I go to trade shows and talk to people, you know, all these businesses talk about how their relationship businesses, you know, their businesses unique because it’s the people, right?

Yeah. If you’re a relationship business, don’t try to put a bot on your website. Put people on there because people buy from people makes sense. And then I see the capstone was this company is extremely technical, this company manufacturers and does microturbine installations all over the world.

THE PURPOSE OF REBRANDING

Your brand is the handshake of your company, that bond between you and your clients and the other companies you do business with. The purpose of branding is to establish that bond and build trust with those who consume your products and services to create loyalty.

In this blog post, we’ll discuss the importance of stellar branding and three tips on how to allow your brand to rise above the noise. Below is a transcript of Devin Herz’s DMC Marketing Nugget that’s filled with great nuggets to improve your company’s brand identity.

Because the branding of your business is of the utmost importance, we’ll dive right into these three tips now:

1 – Establishing Trust.

When customers see your brand, you want to make sure they know you are a company they can trust; your brand is more than just your logo. Your brand should elicit thoughts and feelings in your clientele. The number one thought your customers and prospects should feel is trust. Does your brand deliver on its promises? Does it go the extra mile? Is your brand consistently offering value? Those are just a few questions that you should ask yourself about your brand.

2 – Your Brand and Identity

Remember logos are an important part of your brand identity, but they are not the most important part. While getting the look and feel of the company identity just right is critical, the brand identity that people will remember is how their interaction with you and your brand made them feel. The intangible elements of your company, the personality, emotion, and posture are what establish your brand’s image and identity more than the sharpest, most colorful, and best-executed logo ever can. Taking the time to discover the needs of your preferred client by stepping into their shoes is key. Ask yourself how you would you like to be served. This is yet another way to discover your company’s brand identity.

3 – What Sets You Apart from the Competition

When considering the purpose of branding and what sets your company apart from others in your industry there are many questions you must ask yourself. One of these questions is “what is the most effective strategy my brand can employ that would impress our customers at every opportunity.” This goes past even the quality of your product or service to the ability of your staff to go above and beyond, to help each customer and provide them with the best care before, during, and after whatever project or sale is made. When all this is said and done, you want your clients to look for reasons to do more business with you, and of course, refer others.

For more information about Re-Branding and how it will benefit YOUR business, reach out to us at Dynamic Marketing Consultants. We look forward to working on #BrandStrategy with you and your team, answering any questions you may have.

How Video Marketing Benefits Your Business

Do you know that video was the number ONE form of media used in content strategy last year, leaving far behind blogs and infographics?

More than 87% of businesses use video as a marketing tool. Video is unique because it stimulates the senses through sight, sound, motion, and emotion. It more so motivates people to act compared to other marketing content strategy elements.

Let’s take a look at why Video Marketing is so popular and how it will benefit your business.

  • Higher Conversion Rates

People today expect to see videos on your website and social media pages, and they’ll likely watch them. This increases the conversion rate by 80%. Meanwhile, including videos in your email campaigns increases your click-through rate by 200%-300%!

  • Better Search Engine Rankings

Google has been promoting the importance of video content for almost 15 years now. That’s why posting videos on your website helps you receive higher search engine rankings. Videos assist in increasing organic traffic from Search Engine Result Pages (SERPs) by up to 157%.

Videos are a powerful weapon in the hands of a Search Engine Optimization (SEO) expert. They don’t impact the rankings directly, but they do give your website a better chance of improving your rank.

  • Improves Customer Connection

Videos improve customer relationships and build trust with potential clients. It offers a personal touch and a better look into your company and values.

Compared to copy against a white background, for example, a video wins every time. After all, it’s psychologically tougher for the user to turn off the video than to stop reading text.

  • Boosts Brand Awareness

Videos do an excellent job boosting brand awareness, which is an integral part of a successful marketing campaign. Utilize video to tell your company’s story, conduct employee interviews, share behind-the-scenes footage, product information, client testimonials, and more. Video allows your message to be better remembered by your audience, ultimately amplifying your brand awareness.

  • Increases Engagement & Shares

Videos have an extremely high social share potential and social videos generate 1200% more shares than text and images combined.

Shareability and word-of-the-mouth marketing go hand in hand. By making your content more shareable, you aren’t just reaching a wider audience, but also giving your audience a chance to become your brand ambassador.

If video marketing hasn’t yet become an integral part of your campaign, there’s no better time to reap the benefits.

For more information about Video Marketing and how it will benefit YOUR business, reach out to us at Dynamic Marketing Consultants. We’d look forward to working on your video project and answering any questions you may have.

Digital Design & Marketing Transformations to Turn Small Businesses into Thriving Brands

It is a curious topic -transforming businesses into brands. Being a brand is something more valuable than being a business, and it takes a far more strategic approach. But is it really worth the effort to build a brand?

Brand vs. Business

A business is merely an entity that offers certain goods or services. In all respects it is a soulless entity, devoid of a voice or character, and focuses on the end result. Customers may buy from a business, but they don’t create an “emotional bond” to it. They are reserved for the brand.

Brands are essentially “perceptions” that have been carefully crafted by marketers and strategists and encourage customers to equate certain emotions and personality traits to the company.

Importance of Branding for Small Businesses

Branding is more important for small companies than for large companies. The benefits of branding are staggering for small companies with limited budgets rather than large investments and cash flows.

Strategic design and digital activity are the two most important tools in your marketing arsenal that can turn you from an SME into a successful and thriving brand.Here are some strategies and steps to make this change a success.

Digital Transformation Strategies:

1. Your Brand Logo and Other Visuals

A logo is the strongest identifier of a brand. In the digital space, brand strategy becomes even more important for a small business trying to develop its brand strategy. It becomes your identifier, which sets you apart from others in your area. If your logo design is representative of a long-range, strategic goal, employees can participate and understand the brand message it expresses.

In properly update your company’s logo, it must be reorganized (to fit various digital platform specifications) and, in some cases, completely re-imagined.

2. Consult an Expert

If the rebranding seems like too much of an undertaking, don’t feel overwhelmed. You are not alone, many SMEs (33%) are far from digitization because they do not know how to do it and do not have the budget to hire in house digital / IT marketing specialists.

The good news is that there are many design and marketing agencies that provide consulting services for a fee that can support your digital transformation and digital marketing needs.

3. Design a Website

For small businesses, investing in a website can be a difference between success and failure. A website is your digital store, which is always open. It works and gives to its customers even when you sleep, on vacation or with friends and family. It works tirelessly and intelligently. It provides you with important data, generates leads for you, and ensures that your small business budget can be expensive, but the benefit eliminates all costs.

The strategic design of a website is an extension of your brand, which is always associated with the brand and communicates your brand’s message from each page to each interaction point and is presented in the color, font, design and even navigation of your website.

4. Set Up Company Social Media Profiles

Once you create your website, start a thoughtful ad campaign, and regularly publish to your blog, it’s time to get involved in the area where all the conversations take place -social media.

For most of the consumer market (Millennials and Generation Z) social media platforms are their second home. To reach them, you must market where they tend to spend their time. According to 82% of marketers who work with small businesses, social media is the most important aspect of their business.

So, do some data mining and prioritize the social media channels where most of your target audience is hanging out. Then define your social network profile based on the information in the data. The most popular social media channels for most market segments are Facebook, YouTube, Instagram, and Twitter and each one’s target demographic is different and used for different purposes by its audience.

5. Start Email Marketing

To make the most of your digital transformation and consolidate your brand message, you must use email marketing to reach parts of your target market that you may not have reached before.

According to statistics, 81% of small businesses successfully trust email as their primary customer channel. 80% of SMEs use email marketing to retain existing customers and see them as the main driver for these two purposes.

So, there you have what turns a small business into a successful, thriving brand. It’s not too simple or complicated.There are experts available who can iron-out the most complex areas of it for you.

At Dynamic Marketing Consultants, we have a team of marketing experts who have the tools to handle these efforts while you manage your business growth. If you’re ready to set your business up for success, please reach out today to get started.

What is Your Logo Saying About Your Business?

Branding is an essential aspect of establishing any business. An effective branding strategy can set your business apart in an increasingly competitive market. While most people have a broadly defined idea of what branding means, few truly understand the weight and credibility branding can create for a company. Consider Coca-Cola, one of the most widely recognized brands in the world. They have created a presence so powerful in recent decades that according to Business Insider, their logo is recognized by 94% of the world’s population. So, what exactly does branding entail, and how does it affect your business? Today in this series, we are going to look at important considerations when designing your brand’s logo.

Your brand is the promise and value you offer your customers. It informs them as to what they can expect from your business, what you consider important and what sets you apart. So, before setting out to create the logo or slogan for your business, you should first decide – how do you want your business to be perceived? Is your business built upon generations of experience? Do you offer innovative solutions to modern challenges? By having a solid idea about the image you wish to exude, you can then being to spread your brand’s message and value through the strategic branding of your logo!

Strategic Logo Branding Made Simple

As we have discussed in previous blogs, clearly stating your value proposition enables your employees and work team to have a clear understanding of your company’s vision and goals. Value brings in leads and turns those leads into customers! So, let’s examine logo branding strategies and simple ideas to effectively build a brand logo for your business.

What are the key attributes you want to communicate about your brand? Getting clear on your brand’s message and value proposition is the first step before crafting your logo. Are you looking to garner attention by being a pioneer in the tech industry? Or are you an attorney offering legal services to enterprise clients? Both companies will be seeking to attract drastically different clients, and their brand logo should reflect this fact!

A Logo that Speaks for Itself

A recent article published by Forbes magazine took a detailed look at what goes into creating an effective brand logo, and important things to consider. It went on to talk about a shoe brand, White Mountain Footwear, and their experience with rebranding. They boasted a 20 percent increase in sales immediately after redesigning their typography. From friendly and approachable to traditional and trustworthy, the font used throughout your brand marketing will present an element of your business’s personality. Another widely recognizable logo – Google, boasts memorable bright colors and friendly, clean font. So be sure to research which font family will best suit your business needs when crafting your logo and marketing materials! There are countless resources available online from Google Fonts to fontsquirrel.

The study of color theory has prevailed for decades, and with good reason! Certain colors inspire various feelings and emotions and can either draw in potential clients – or turn them away. From a vibrant and playful yellow to a natural and practical shade of green, the color you choose to associate with your brand can creatively suggest what your business offers and have a tremendous impact on the outcome of your branding.

We’re Here to Help with Your Business Branding

While there are many software and online options you can utilize to create a logo for your business, getting started can be the hardest part. With all the above-mentioned considerations in mind, it can be overwhelming. From building a logo from scratch to breathing new life into an existing one, our marketing team has years of experience and the industry know-how to streamline the entire process. Reach out to us and for a consultation and see how we can take the first step to overhaul your business marketing and reach your business goals this year!

Understanding the Importance of Consistent Marketing

Companies will schedule brainstorm meetings, and most will leave with a strong list of ways to improve marketing efforts – but fall short on the follow through. This isn’t for lack of trying! It can be discouraging to try something new and find it didn’t work as well as you had hoped. Another common pitfall to consistent marketing is knowing what it is you need to do to elevate your marketing to get better results but finding it too challenging to maintain. Read on to learn why consistency is essential in your marketing, which areas of your marketing to focus on, and how to maintain consistent marketing for your business!

Consistency is Key

Constant marketing affects us in ways we may not readily identify. A recent Forbes article found reliable marketing “creates a pattern everyone can come to expect, and they develop a subconscious comfort level when you meet their business needs.” Essentially, placing importance upon being consistent in marketing creates a reliable and authoritative presence for your brand.

Additionally, implementing your marketing strategy consistently enables you to monitor and accurately assess your progress. By utilizing data and factual statistics about conversion rates, you can continue to improve your strategy and make strides toward scaling your business. It stands to reason that businesses who regularly have positive feedback in conversions and lead generation have consistent marketing and a clear message over a considerable period.

Where to Begin

A great place to start creating consistent marketing is to get your team on board. By openly communicating your intentions to your employees, your team will become unified and proactive about your marketing vision and goals. Once you have established your goals, begin to consider the best practices for communicating your brand’s message.

Simple Initial Steps to Improve Your Lead Generation Through Marketing Consistency:

  •  Post regularly on several social media platforms. Social management tools like Hootsuite enable you to manage multiple social networks from a single hub. Additionally, you can measure and track your social media campaigns and ROI with free-to-use tools.
  • Creating high-quality content that gets quoted, backlinked, and shared on social media. This encourages Google to identify your website as a relevant and authoritative source. It also establishes your business as a quality resource and builds trust and visibility for your brand.
  • Your consistent marketing of valuable content will lead to increased opt-ins to your e-mail, newsletter, or warm leads lists. When you send an e-mail to a contact that has previously shown interest in your brand, it is effortless marketing that reaches exactly the customer you are seeking. Consider e-mail marketing platforms like MailChimp to create unique campaigns, automate your work, and optimize your effort.

Taking Consistent Marketing a Step Further

As you continue to expand your potential customers through creating quality content, consider outsourcing certain aspects of your marketing. For many companies, outsourcing things like direct mail projects allows ample time to focus on creating content while specialized marketing agencies focus on promoting larger initiatives. Advanced outreach such as this enables your in-house marketing team to focus on daily consistent marketing tasks. You, in turn, can benefit from specialists creating and monitoring your more advanced marketing strategies.

Planning Your Next Move

By delivering a clear and consistent message, your brand will stay on the top of your client’s mind. In establishing your business as an industry leader and credible resource in solving problems, you become the brand they turn to when they need your service or product. Now is the time to get clear on your brand’s message and spread the word about how you can share value with your customers!

For more information about best practices and more ways to stay consistent in your marketing, feel free to reach out to us! Check out our other blogs for additional ideas to boost your marketing and revenue.

Experts in Attorney Marketing

If you’re looking to grow your business in the coming years, it’s extremely important your firm is properly marketing itself. It’s never too late to establish goals and put a marketing plan in place to help you achieve them.

Here are 3 of the most important aspects for attorney marketing:

Branding

Consistency is key when it comes to your brand. Your firm should develop a “tone of voice” for your brand, (think logo, color scheme, font, etc.)that flows consistently from the in-person experience clients will get, to your website, social media presence, email marketing,direct mail campaigns, and marketing/event materials. All of these different pieces should cohesively represent your brand and feel like a piece of the whole.

Website

Most often, new clients will review your website before they even make an appointment to meet you. From the start, your website should be easy to navigate and mobile friendly. If you miss either of those, you’ll likely lose a large portion of your potential audience.Users should be able to get a clear understanding of your firm just by visiting the first page. Your website should highlight your firm and its best assets; testimonials are a must.Lastly, make sure your firm’s contact information is available on every page of your site. You do not want to miss the opportunity for a potential client to call your office or send an email.

Firm Photos & Videos

As attorneys, your face is very important to your brand. It’s important to maintain up to date firm photos and videos so potential clients can see the true faces behind your firm. In the legal industry, it’s important to be authentic;fresh photos and video content will give clients the proper representation right from the start.

The most important factor to keep in mind is to stay active in marketing your business. If you need help setting goals and implementing a plan, the team of marketing experts at DMC is ready to help. Review our different solutions and contact our team to get started with a intro call!

Business Branding – One of the most important foundations of a great business

Branding. So many people think that branding is just about a logo, and those people couldn’t be further from the truth! Branding strategies go far beyond a logo to encompass the entire identity of your business and all the ways people experience it from the company name all the way down to the culture within your business. Yes, even how staff members answer the phone is a part of your business’s brand. Ultimately, everything that goes into how people perceive your business needs to be thought about as a part of your brand. Is branding important? Heck yea, it is! It is one of the most important foundations of a great business.

It sets the expectations for your audience and gives you a persona that people will remember and relate to. When done right, your brand should be easily recognized after the first time someone sees it. Taglines are also a great way to add to your brand by giving people a concise understanding of what you do and how you can help them.

When starting out, take the time to understand your customer so your brand can appeal to them and not just to yourself. And for those companies that have been around for a while, it can be scary to go through the process of rebranding, but it is NEVER too late to upgrade and evolve your brand; and it’s certainly nothing to fear. Rebranding can recharge you, your team, and your overall business.

In this episode, Founder and Chief Creative Consultant, Devin Herz, briefly explains many aspects of branding along with recommendations on what to look for in a marketing company when looking for help with your brand. It can be a big investment but well worth it when you are trying to have your business seen and remembered by your ideal customers. Devin also talks about the various details of what to expect from a branding company including brand standards, file types for digital branding, as well as how to implement your new brand and continue your forward momentum with a great first impression.

Need help with branding strategies or have questions about upgrading your brand?

Email Devin directly at devin@yourdmc.com or schedule a time to talk with him at dynamicmarketingconsultants.com/schedule

Business Branding Tips

Oftentimes, business owners believe that branding is simply your logo and the design of your marketing materials. In reality, branding is so much more. Here at Dynamic Marketing Consultants, we’ve seen the power of branding and how it can transform a business. Branding is an intricate part of your marketing strategy that should always stay top of mind.

Here are some insider tips to help you effectively brand your business:

More Than Just a Logo

While a logo and business card may be the foundation of the brand of your business, branding is much more than just design. Branding encompasses everything from the environment of your business, the culture of your team, and the feeling that you evoke from your clients. It is the overall sentiment your client feels when they speak to your team,receive your marketing materials,or visit your website and social media.

How to Get Started Branding Your Business

While it may be overwhelming to think about branding your business, the most important thing to keep in mind your target audience and their needs. You want to make sure your brand is resonating with them; everything from the look and feel of your business, your marketing materials to your physical business location. It should all be consistent, fresh,and current. It should be clear what your business is offering and exemplify just how it will help your client. When you are aware of your audience’s needs, it will help your business evolve and stay relevant.

As you sit down to plan your marketing goals and strategy, always keep your brand in mind. Be sure that it shines through in everything you (and your team) does!

If you have questions on branding and where to get started, we’re happy to help. Schedule a complimentary one-on-one assessment with Devin to see how DMC can help brand your business!