Branding. So many people think that branding is just about a logo, and those people couldn’t be further from the truth! Branding strategies go far beyond a logo to encompass the entire identity of your business and all the ways people experience it from the company name all the way down to the culture within your business. Yes, even how staff members answer the phone is a part of your business’s brand. Ultimately, everything that goes into how people perceive your business needs to be thought about as a part of your brand. Is branding important? Heck yea, it is! It is one of the most important foundations of a great business.
It sets the expectations for your audience and gives you a persona that people will remember and relate to. When done right, your brand should be easily recognized after the first time someone sees it. Taglines are also a great way to add to your brand by giving people a concise understanding of what you do and how you can help them.
When starting out, take the time to understand your customer so your brand can appeal to them and not just to yourself. And for those companies that have been around for a while, it can be scary to go through the process of rebranding, but it is NEVER too late to upgrade and evolve your brand; and it’s certainly nothing to fear. Rebranding can recharge you, your team, and your overall business.
In this episode, Founder and Chief Creative Consultant, Devin Herz, briefly explains many aspects of branding along with recommendations on what to look for in a marketing company when looking for help with your brand. It can be a big investment but well worth it when you are trying to have your business seen and remembered by your ideal customers. Devin also talks about the various details of what to expect from a branding company including brand standards, file types for digital branding, as well as how to implement your new brand and continue your forward momentum with a great first impression.
Need help with branding strategies or have questions about upgrading your brand?