THE PURPOSE OF REBRANDING
Your brand is the handshake of your company, that bond between you and your clients and the other companies you do business with. The purpose of branding is to establish that bond and build trust with those who consume your products and services to create loyalty. In this blog post, we’ll discuss the importance of […]
Law Firms Experience Success by Incorporating Digital Elements and Video Brochures into their Marketing Mix
There are several techniques available to make your law firm stand out from the rest, and the video component is key! Law firms experience success by incorporating digital elements and video brochures into their marketing mix. Below we’ll explore some of our top tips for helping your law firm stay ahead of the competition. Utilize […]
7 Reasons Why Customer Reviews are Essential
As a business owner, you should collect customer reviews and respond to them because it helps your brand stay relevant in the market. It’s also beneficial for both customers and businesses when they provide feedback about their experience. Online reviews from customers have created a new field in marketing and communication that bridges the gap […]
How Business Marketing Consulting Firms Accelerate Growth
Well, as most know, the internet is changing the way customers perform research to address problems and/or implement new solutions. Companies that have not already implemented a digital marketing strategy and plan will be left behind their competitors who have invested in online marketing programs. However, Business Marketing consulting firms are a great resource to […]
Digital Design & Marketing Transformations to Turn Small Businesses into Thriving Brands
It is a curious topic -transforming businesses into brands. Being a brand is something more valuable than being a business, and it takes a far more strategic approach. But is it really worth the effort to build a brand? Brand vs. Business A business is merely an entity that offers certain goods or services. In […]
Smart Marketing Tips for Small Businesses
Starting a business can be difficult. It is common for new and small business owners to find themselves in the marketing role and quickly becoming overwhelmed. But don’t worry, we’re here to help you! The basics concepts of marketing are important to every small business owner. These are not marketing costs, they are investments, and […]
Empower Your Employees with Internal Marketing Systems
Understanding the Importance of Internal Marketing Internal marketing is an essential and commonly overlooked part of effective marketing. The internal aspect refers to the marketing relationship a business has with its employees. While focusing on external marketing is vital for raising brand awareness and creating revenue, internal marketing seeks to meet and provide for the […]
How to Attract Potential Clients’ Attention – and Keep It!
How to Attract Potential Clients’ Attention – and Keep It! Did you know, Americans are bombarded with an average of 4,000 advertisements a day? With all that competition for customers, how can your business even begin to stand out? By getting clear on the value your business provides, making the most of your social media […]
Understanding the Importance of Consistent Marketing
Companies will schedule brainstorm meetings, and most will leave with a strong list of ways to improve marketing efforts – but fall short on the follow through. This isn’t for lack of trying! It can be discouraging to try something new and find it didn’t work as well as you had hoped. Another common pitfall […]
Experts in Attorney Marketing
If you’re looking to grow your business in the coming years, it’s extremely important your firm is properly marketing itself. It’s never too late to establish goals and put a marketing plan in place to help you achieve them. Here are 3 of the most important aspects for attorney marketing: Branding Consistency is key when […]