If you’re looking to grow your business in the coming years, it’s extremely important your firm is properly marketing itself. It’s never too late to establish goals and put a marketing plan in place to help you achieve them.
Here are 3 of the most important aspects for attorney marketing:
Branding
Consistency is key when it comes to your brand. Your firm should develop a “tone of voice” for your brand, (think logo, color scheme, font, etc.)that flows consistently from the in-person experience clients will get, to your website, social media presence, email marketing,direct mail campaigns, and marketing/event materials. All of these different pieces should cohesively represent your brand and feel like a piece of the whole.
Website
Most often, new clients will review your website before they even make an appointment to meet you. From the start, your website should be easy to navigate and mobile friendly. If you miss either of those, you’ll likely lose a large portion of your potential audience.Users should be able to get a clear understanding of your firm just by visiting the first page. Your website should highlight your firm and its best assets; testimonials are a must.Lastly, make sure your firm’s contact information is available on every page of your site. You do not want to miss the opportunity for a potential client to call your office or send an email.
Firm Photos & Videos
As attorneys, your face is very important to your brand. It’s important to maintain up to date firm photos and videos so potential clients can see the true faces behind your firm. In the legal industry, it’s important to be authentic;fresh photos and video content will give clients the proper representation right from the start.
The most important factor to keep in mind is to stay active in marketing your business. If you need help setting goals and implementing a plan, the team of marketing experts at DMC is ready to help. Review our different solutions and contact our team to get started with a intro call!
