How Video Marketing Benefits Your Business
Do you know that video was the number ONE form of media used in content strategy last year, leaving far behind blogs and infographics? More than 87% of businesses use video as a marketing tool. Video is unique because it stimulates the senses through sight, sound, motion, and emotion. It more so motivates people to act […]
Want to Become a Marketing Consultant?
Becoming a marketing consultant can be a great way to create your own opportunities and leverage your skills. Though you may have the experience and skills, getting started as a marketing consultant and sustaining your career takes a few important steps: Ask for Referrals and Client Testimonials When starting your career as a marketing consultant, […]
How to Advertise Your Business on Facebook in 2021
While most of us are familiar with Facebook for personal purposes, there’s a lot to learn if you decide to use the platform to advertise your small business. Advertising on Facebook is a great local advertising strategy for small businesses because it allows you to reach your target audience quickly and easily on a social […]
Successful Video Marketing Strategies and Ideas to Drive More Sales
97% of marketers say videos help users better understand their products and services. Simply put, if you are one of the few companies that aren’t utilizing Video Marketing, then you’re falling behind your competition. It’s important to note that not all videos are created equal. Some types of video content perform better than others and we’ll […]
Internal Marketing – The Key to Your Company’s Success
When you think of “marketing,” you probably picture a Super Bowl commercial or a looping Instagram Ad, aimed at getting a company’s product or service in front of millions of potential consumers. These are examples of External Marketing, and each year companies invest a great deal of money and resources into their external marketing efforts. However, to truly […]
5 Ways to Get More SEO Bang for your Buck
Every business needs SEO. If you’re a consultant or marketing agency, every single one of your clients is looking for you to get them results. They want to show up in search engine rankings—and not just anywhere, but ranked competitively so they get noticed by new audiences. As we all know, there are certain steps […]
Why you Should Hire a Business Marketing Consultant
The decision to hire a Business Marketing Consultant to manage your business’ marketing initiatives is an important one. Marketing Consultants offer a wide range of services and have the knowledge and flexibility to improve your business, helping you reach your full potential. Here are 4 main reasons why it makes the most sense to hire […]
How Video Marketing can Help Grow your Business
No matter whether you’re operating a small business or a large enterprise, Video Marketing is one of the most compelling strategies that will help your business succeed. It not only helps the organization to promote the brand but also helps in converting visitors into leads. Due to its excellent results, companies are using videos as […]
How Business Marketing Consulting Firms Accelerate Growth
Well, as most know, the internet is changing the way customers perform research to address problems and/or implement new solutions. Companies that have not already implemented a digital marketing strategy and plan will be left behind their competitors who have invested in online marketing programs. However, Business Marketing consulting firms are a great resource to […]
How to Conduct a Market Analysis for Small Businesses
Knowledge is power, whether you are running a large enterprise, a small business or planning to start your business, it pays to know your target audience. For small business owners, market analysis is an important way of finding information about customers, competitors and the industry in which they operate. But doing market analysis for small […]