Do you know that video was the number ONE form of media used in content strategy last year, leaving far behind blogs and infographics?
More than 87% of businesses use video as a marketing tool. Video is unique because it stimulates the senses through sight, sound, motion, and emotion. It more so motivates people to act compared to other marketing content strategy elements.
Let’s take a look at why Video Marketing is so popular and how it will benefit your business.
- Higher Conversion Rates
People today expect to see videos on your website and social media pages, and they’ll likely watch them. This increases the conversion rate by 80%. Meanwhile, including videos in your email campaigns increases your click-through rate by 200%-300%!
- Better Search Engine Rankings
Google has been promoting the importance of video content for almost 15 years now. That’s why posting videos on your website helps you receive higher search engine rankings. Videos assist in increasing organic traffic from Search Engine Result Pages (SERPs) by up to 157%.
Videos are a powerful weapon in the hands of a Search Engine Optimization (SEO) expert. They don’t impact the rankings directly, but they do give your website a better chance of improving your rank.
- Improves Customer Connection
Videos improve customer relationships and build trust with potential clients. It offers a personal touch and a better look into your company and values.
Compared to copy against a white background, for example, a video wins every time. After all, it’s psychologically tougher for the user to turn off the video than to stop reading text.
- Boosts Brand Awareness
Videos do an excellent job boosting brand awareness, which is an integral part of a successful marketing campaign. Utilize video to tell your company’s story, conduct employee interviews, share behind-the-scenes footage, product information, client testimonials, and more. Video allows your message to be better remembered by your audience, ultimately amplifying your brand awareness.
- Increases Engagement & Shares
Videos have an extremely high social share potential and social videos generate 1200% more shares than text and images combined.
Shareability and word-of-the-mouth marketing go hand in hand. By making your content more shareable, you aren’t just reaching a wider audience, but also giving your audience a chance to become your brand ambassador.
If video marketing hasn’t yet become an integral part of your campaign, there’s no better time to reap the benefits.
For more information about Video Marketing and how it will benefit YOUR business, reach out to us at Dynamic Marketing Consultants. We’d look forward to working on your video project and answering any questions you may have.
We began working on the video strategy long before we flew to Texas. In order to properly strategize, we first had to understand how the videos would be used, who the audience is and in what formats the videos would be used. All of this helps our film team properly plan the perfect way to film; how long the videos should be, what angle to shoot, etc. With all of those particulars in mind, we were then able to create the storyboard sand write the scripts. With the help of everyone at Cowen | Rodriguez | Peacock, we filled in the missing pieces of industry specific lingo and decided what call-to-action would be used. In this case, we also received full translations for the videos as we would be filming in Spanish as well.
The most exciting part of the process was filming. We arrived on set with our DSLR cameras, wireless microphones,and lighting equipment. Our team helped break down the script to make it as easy as possible for the person being filmed. The most beneficial part about being in person and on set during the film process is that we are able to provide immediate feedback to make sure we capture the best, highest quality footage. Once we capture that footage, our video experts finalize the video,making any edits, adding music, b-roll,and other finishing touches.
