We recently had the pleasure of assisting one of our long-time clients in refreshing their brand. Included in that process was updating their staff photos and obtaining new video footage to be used for their website and various marketing materials.As marketers, we can’t stress it enough how important it is to keep your photos and video footage current. When someone views your website and marketing materials, they should get a true look into your company and know exactly what to expect.
The Dynamic Marketing Consultants team flew on site to Texas to meet with the team at Cowen | Rodriguez | Peacock. We were there to advise and assist with their photoshoot and take the lead on capturing their new video footage.
We began working on the video strategy long before we flew to Texas. In order to properly strategize, we first had to understand how the videos would be used, who the audience is and in what formats the videos would be used. All of this helps our film team properly plan the perfect way to film; how long the videos should be, what angle to shoot, etc. With all of those particulars in mind, we were then able to create the storyboard sand write the scripts. With the help of everyone at Cowen | Rodriguez | Peacock, we filled in the missing pieces of industry specific lingo and decided what call-to-action would be used. In this case, we also received full translations for the videos as we would be filming in Spanish as well.
The most exciting part of the process was filming. We arrived on set with our DSLR cameras, wireless microphones,and lighting equipment. Our team helped break down the script to make it as easy as possible for the person being filmed. The most beneficial part about being in person and on set during the film process is that we are able to provide immediate feedback to make sure we capture the best, highest quality footage. Once we capture that footage, our video experts finalize the video,making any edits, adding music, b-roll,and other finishing touches.
From start to finish, the film process is very detailed and catered exactly to what our client’s needed. Video is a great asset to have in your marketing toolbox and can be used on your website and social media. DMC takes it one step further and can even help you add video to your printed marketing materials with products like video books and video brochures. Ready to learn more? Contact us today.
If you’re looking to rock out on your upcoming innovative video marketing campaign, DMC should be your next call. More than 85% of companies find success with video marketing, so it’s imperative that your business adds video marketing to its strategic toolbox. The right video marketing campaign can increase brand awareness, increase online engagement, improve customer education, increase leads generated, increase conversion rates, increase sales revenue, improve lead nurturing, and/or increase website traffic. We know how to accomplish each goal.
At DMC, our team of professionals has years of experience developing successful video marketing campaigns for a variety of different small and large businesses. We can implement a full video production or take a client’s existing video and edit it to give it completely new life! Whether you need a standalone lead generation video for a landing page or several videos for a social campaign, we know how to create a video that will get viewers to ACT on what they see.
Did you know there are more ways to deliver video than just online?
Most companies are only delivering videos online, and even with that, they are falling behind. While DMC has mastered the online video strategy, we’ve taken it one step further with PrintAVizion and InstaVizion. We offer a variety of solutions that will get your clients up and out of their seats. PrintAVizion and InstaVizion produce stunning video displays that fit in the palm of your hand. With PrintAVizion, you can print a masterpiece and tell a story inside a piece of collateral, or use InstaVizion and apply your video to just about anything! These are the hottest tech products in the marketing industry, and of course, DMC is already implementing these methods in our client’s campaigns (and have been for about a decade!). Video-in-print is going to make your company stand out and get your clients excited about watching your video!
By now you know that adding a video to your marketing strategy is a necessity, no matter what industry you are in. What’s even more important is creating strategic video content with your business’ main goals in mind. At DMC we know what type of videos are most effective to achieve all different goals. We know what clients look for and how to produce a video that will get them to take action. We specialize in all aspects of video marketing, from video production to editing, to sharing both online and through other channels such as PrintAVizion and InstaVizion. Let our team of experienced professionals rock out on your next innovative video campaign. Get started now by scheduling a free consultation.