How to Advertise Your Business on Facebook in 2021

While most of us are familiar with Facebook for personal purposes, there’s a lot to learn if you decide to use the platform to advertise your small business.

Advertising on Facebook is a great local advertising strategy for small businesses because it allows you to reach your target audience quickly and easily on a social site where they spend a lot of time. All you need is the right Facebook advertising planning, creativity, and execution.

Want some help getting your Facebook advertising off the ground? Check out these tips:

  • Define Your Campaign Objective

There are many ways to advertise on Facebook and they are designed to fit specific purposes. First, define what it is you want to achieve with your campaign. Once you get started, you’ll find the attributes that Facebook has available which correspond to that objective.

For example, if your business is social commerce, your main objective is to sell a product or service. And, if your Facebook Page is part of an inbound marketing plan, your objective will likely be to generate leads with your ads.

Objectives for a Facebook campaign depend on the content you have on your page.

  • Align Your Ad Assets

You’ve set your objective, now you need to create your ad! Facebook has evolved the advertising paradigm with its modular and dynamic ad platform.

You can design your Facebook Ad in different shapes and forms depending on the assets you provide. The basic criteria for a Facebook Ad are an image and some text. You can also incorporate videos, create a slideshow, and a call to action.

  • Define Your Target Audience

Hopefully, you already have your target audience in mind when choosing your type of campaign and ad assets. You can target your ads based on location, age, gender, and interests.

OR you can target your ads based on conditions such as if they follow your page or if they’re a friend of one of your followers. Much more complex audience targeting is available for large-scale campaigns.

As you narrow down your ad settings, you see the estimated audience size with each change.

  • Set Your Budget

The last step before the campaign goes live is setting the budget and payment option. You can allow a campaign to run consistently on a daily budget, but you must first set a specific time frame and a precise budget for it.

You can start small, letting your ad run a short time (you can always prolong the number of days later) or you can let it run for some days from the beginning.

  • Review, Publish and Modify

Once you’ve submitted your ad campaign, Facebook reviews it before it goes live. For a straightforward campaign, the review can be very quick, but in some cases, a word in your copy, or an image can raise a red flag regarding Facebook’s advertising policies. In that case, the review will take longer.

With the right ad, Facebook is a powerful tool to help you grow your business. The process is simple once you get started. What are you waiting for?

If you’d like to learn more, reach out to us at Dynamic Marketing Consultants. We’re here to help!

Updating Your Brand? Don’t Forget Video Too

We recently had the pleasure of assisting one of our long-time clients in refreshing their brand. Included in that process was updating their staff photos and obtaining new video footage to be used for their website and various marketing materials.As marketers, we can’t stress it enough how important it is to keep your photos and video footage current. When someone views your website and marketing materials, they should get a true look into your company and know exactly what to expect.

The Dynamic Marketing Consultants team flew on site to Texas to meet with the team at Cowen | Rodriguez | Peacock. We were there to advise and assist with their photoshoot and take the lead on capturing their new video footage.

We began working on the video strategy long before we flew to Texas. In order to properly strategize, we first had to understand how the videos would be used, who the audience is and in what formats the videos would be used. All of this helps our film team properly plan the perfect way to film; how long the videos should be, what angle to shoot, etc. With all of those particulars in mind, we were then able to create the storyboard sand write the scripts. With the help of everyone at Cowen | Rodriguez | Peacock, we filled in the missing pieces of industry specific lingo and decided what call-to-action would be used. In this case, we also received full translations for the videos as we would be filming in Spanish as well.

The most exciting part of the process was filming. We arrived on set with our DSLR cameras, wireless microphones,and lighting equipment. Our team helped break down the script to make it as easy as possible for the person being filmed. The most beneficial part about being in person and on set during the film process is that we are able to provide immediate feedback to make sure we capture the best, highest quality footage. Once we capture that footage, our video experts finalize the video,making any edits, adding music, b-roll,and other finishing touches.

From start to finish, the film process is very detailed and catered exactly to what our client’s needed. Video is a great asset to have in your marketing toolbox and can be used on your website and social media. DMC takes it one step further and can even help you add video to your printed marketing materials with products like video books and video brochures. Ready to learn more? Contact us today.

 

 

It’s Time to Start Spying on Your Competition

No matter what industry you may be in, keeping an eye on what your competition is doing should always be a part of your business strategy. Without doing a little digging, how else would you know what your business is up against? These days, the internet and social media make “spying” on your competitors extremely easy.

Here are 3 simple ways to monitor your competition:

Read Their Reviews

Reading a business’s online reviews can be very telling. You can quickly learn what they are doing right and what they are doing wrong by what customers and clients are saying. If reviews are boasting a specific product or service, it might be worth adding to your offerings if you aren’t already. If you’re reading about what the business is doing poorly, use it as a means to differentiate your business and get a leg up on your competition.

Sign Up for Their Email Lists

Subscribing to your competitor’s public email lists is a no brainer. Quick and easy; you literally get their latest news delivered right to your inbox. You can learn about upcoming promotions or new releases and plan your promotions accordingly. You can also get a sense of how often they email their clients and prospects while also getting a feel for their branding and language. Again, all helpful insights to help your business stand out.

Monitor Their Social Media

Similar to email lists, social media is another easy way to read the latest news about your competition but allows you to see how followers are reacting. If your competition posts a promotion or new offering,you can see firsthand if followers are excited about it. You can also see if followers are posting positive or negative comments/reviews/posts on their social pages. Use these findings to help you alter your strategy and shine amongst your competition.

If you’re lost as to what your competition is doing and need help analyzing your market, we’re here to help! We offer an array of services to help your business thrive. Contact our team today for a free consultation.

Three Way to Get More Video Views

Video content has been proven to boost conversions and even sales. To get these conversion rates and sales, you first need views. With so much video content streaming out there, the question is: how do you ensure that your videos get noticed?

1. Share Strategically

The best way to get the attention of customers or potential leads is by sharing content. However, you need to be strategic and diligent about sharing your video content. Uploading a video to the web and hoping people will find it will not bring the results you are seeking. It’s important to use all social media platforms to promote your video while also tweaking your social messaging so it’s engaging and relevant to each particular platform audience. And remember, location is key. When uploading a video to your website, embed it front and center. Give your video prime real estate so you can get as many views as possible.

2. One Size Doesn’t Fit All

There are different video types that you can use to accomplish different goals. For example, if the goal of your video is to familiarize your target audience with your brand, you should create an easy-going, fun video. If you’re trying to form a long-term relationship, create a dramatic or emotional video that will strongly convey your company’s culture, beliefs, and branding. If you’re trying to drive sales, consider making an informational video that is light hearted and engaging to keep them watching to the end. It’s a good idea to set specifics goals for your video before it is created. Having a plan in place will help align your video with your target audience, allowing you to get the most views as possible.

3. Make Your Title Count

This seems like a simple task, but coming up with a great title for your video is incredibly important. A great title will instantly grab the viewer’s attention and could ultimately be the deciding factor in whether they press play. Like we said before, the first step in boosting conversion rates and generating sales from a video is initiating views. Another reason the title is so important is because of the SEO opportunities it can create. Using the right keywords in your title will help your video show up on search engines, leading to more views. And lastly, keep in mind that Google owns YouTube, so there is a strong correlation between video and search.

Adding video to your marketing toolbox is one of the best business decisions you could make; just make sure you’re creating content that connects with your audience, you’re sharing strategically, and posting with best practices in mind.

If you’re struggling to get video views, or want to begin incorporating video content into your overall marketing strategy, DMC is here to help! We’ll do the leg work so you can reap the benefits.

TOP 4 REASONS TO EXPAND YOUR BUSINESS VIA SOCIAL MARKETING

Social media marketing is here to stay and now is the time for your business to be taking advantage. Today there are over 3 billion internet users and over 2 billion of them are active on various social media accounts. The important social media sites you should be using to benefit your business are Facebook, Twitter, and LinkedIn. Here are the top 4 reasons you need to be using social media to expand and improve your business:

  1. Gain customer insights: You should be using social media to collect data about your customers in real time. Every day there are over 500 million tweets sent out and 4.5 billion likes on Facebook. Behind these tweets, posts, and likes is an abundance of information about your customers- who they are, what they’re interested in, how they behave, and how they feel about your business. Use this information to adapt, grow, and appeal to your target audience.
  2. Increase brand recognition and loyalty: Your social media networks are new channels to share your brand’s voice and content. Having a strong social media presence makes you more accessible for new customers and more recognizable for existing customers. Connecting with your customers on social is the best way to increase retention and build brand loyalty.
  3. Increase inbound traffic: One of the biggest benefits of social media is increasing website traffic. Every social media profile you add is another path leading back to your website. Without social media, your inbound traffic will be limited to individuals already familiar with your business or people searching for keywords you rank for. Not only will social media help direct users to your website, but the more social shares you receive, the higher your search ranking will be.
  4. Share content faster, easier, and for less money: For as long as marketing has been around, marketers have been working to ensure their content reaches customers in the shortest time possible. Thanks to social media sites, the sharing of your brand’s content is now instant. Using social sites as a main form of marketing is a great way to decrease your marketing costs. Posting is free, and paid advertising through Facebook, Twitter, and LinkedIn is relatively cheap.

Let’s connect; stay in touch with DMC on Facebook, Twitter and LinkedIn