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Partnering for Success

Posted on by Devin Herz

At DMC, we provide our clients with a myriad of online marketing services. We aspire to be a one-stop marketing shop for any business looking to grow and attract new clients. That said, as much as we’d like to be able to handle every one of our client’s needs, we know we can’t be masters at everything. Over the years,we’ve learned the importance of building business alliances and partnering with others to help our clients achieve their goals.

Have you heard the saying, “two heads are better than one”? When you partner with a complementary business who can support your client’s goals, it’s a win-win situation for all involved.

Collaboration is key. Working with a partner(s)allows you to brainstorm and innovate on projects in a way you may not have been able to do before. Ideally, partnerships will open the door to products, resources, and contacts not currently obtainable to your business.

When you form strategic partnerships, it’s important all businesses involved are on board. Commitment, communication,and focus are necessary in order to achieve the desired goal for the client.

Case in Point

We just had a call yesterday with a PR company that works with one of our clients. We don’t specialize in PR and the PR company doesn’t do all the unique marketing thatDMC is known for. So now we have an opportunity to work together for our client, support each other’s efforts in online marketing and offline marketing, and hopefully see more success for everyone involved.

AND, as it happened, last fall we were able to get our client featured in a top industry publication because of a personal connection one of our staff has with the publication’s U.S. correspondent.When we mentioned that, the PR company owner also knew that correspondent!

It’s a small world and if we handle ourselves professionally then our sphere of influence will grow to include other intelligent, hard working professionals with expertise that we can add to and benefit from.

The bottom line, for us at DMC, is that it’s all about the client! If we need to find a solution outside of our expertise, we’re happy to make connections with those who can help get the job done because when our client wins –we all win.

Dynamic Marketing 101: Digital Advertising

Posted on by Devin Herz

In part two of our blog series, we’re going to take a look at digital advertising. There’s no denying the fact that the world has been rapidly making the shift to digital. Between mobile phones, laptops, tablets, and more, people of all ages are consuming more digital content on a daily basis than ever before. From a business perspective, this means that marketing strategies need to adapt to this new way of life, and fast! Digital advertising is the marketing tool your company needs to be using no matter what service or product you offer.

Digital advertising is the new norm and if you’re not already practicing it, it’s absolutely time to start. It’s the fastest growing marketing channel and it’s not going to slow down any time soon. Before we look at the benefits of digital advertising, let’s take a moment to discuss the key forms of it at present:

  • websites and SEO content
  • blogs
  • internet banner ads
  • online video content
  • pay-per-click (PPC) advertising
  • email marketing
  • social media marketing (Facebook, Twitter, Instagram, etc.)
  • mobile marketing (SMS, MMS, etc.)

There are endless opportunities when it comes to advertising your brand in the digital realm.

Digital advertising has a lot to offer to advertisers. For starters, it’s infinitely more affordable than traditional marketing methods. Digital advertising is targeted, meaning each ad you create will always only be seen by qualified prospects and targeted audience members. You can target by geographic location, demographics, interests, and more. One huge benefit of digital is the ease in which results can be tracked and monitored. Instead of conducting expensive customer research, you can now quickly and easily view your response rates and measure the success of your digital ad campaign in real-time.

The bottom line is that the digital age is here to stay, and the team at DMC is fully taking advantage of all the benefits it has to offer. We have years of experience in implementing successful digital advertising methods. If your business could use assistance in developing your digital advertising strategy to bring in more revenue and customers, don’t hesitate to contact us! And stay tuned, next month we’ll be diving into the discussion of direct mail in the current business climate.

The 1 Habit That Could Save Your Business From Downturn

Posted on by Devin Herz

Why is it that some service-based businesses never slow down while others seem to have peaks and valleys throughout the year?

Of course, there are seasonal businesses like lawn mowing or snow plowing, but those aren’t the ones I’m talking about.

I’m talking about the businesses that have HUGE potential pools of prospects like carpenters, restaurants, coaches, computer repair, travel agents, even accountants, and dentists.

A seemingly endless list of industries, really. It’s the businesses that wait until their sales slow down to increase (or in some cases start) their marketing efforts.

Let me be clear…

Marketing should not be looked at as an annual event or a one-time thing!

“Hmmmm, our sales are down so we better do some marketing.”

Followed shortly thereafter by “wow, we’ve got so many sales going on that there’s no time to do any kind of marketing.”

No, No, No!

Systematic and consistent marketing is the ONLY habit that can deliver consistent results.

And that’s why it’s such a MUST to build into your routine no matter what phase you are in with your business.

Start small if you have to.

It’s kind of like doing your taxes…

If you can do it yourself, great!

When it gets harder to take time away from closing sales and following up on leads, hire it out!

Much like dentistry, marketing is NOT an area where you want to apply the ‘ole “if it ain’t broke, don’t fix it.”

Waiting for your sales system to break and then trying to fix it is a huge no-no.

Good marketing initiatives take time to develop and implement.

You need to make staying on top of your marketing efforts a habit AND a priority…

So the business doesn’t break!

Use the momentum from your sales to keep your marketing going, which perpetuates the cycle.

In fact, you can virtually eliminate the need to worry where your next sale is coming from by implementing systematic marketing using direct mail, e-mail campaigns, flyers, or even door hangers.

There are so many strategies out there to consider, but one thing is for sure…

No good marketing strategy involves doing something once and waiting for the phone to ring or the sales to drop off before starting the next effort.

I can’t emphasize this enough. Make your marketing a habit!

Ok, stepping off my marketing soapbox now.

But before I do…

Do me a favor please and let me know about your marketing habits.

If marketing is a habit for you, what are you doing to make it a habit?

If you are struggling to make marketing a habit, what’s stopping you?

I’d love to hear your feedback on this and, quite frankly, geek out over it in a big way.

Here’s to your habitual success!

-Devin

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