Want to Become a Marketing Consultant?

Becoming a marketing consultant can be a great way to create your own opportunities and leverage your skills. Though you may have the experience and skills, getting started as a marketing consultant and sustaining your career takes a few important steps: Ask for Referrals and Client Testimonials When starting your career as a marketing consultant, […]

How to Conduct a Market Analysis for Small Businesses

Knowledge is power, whether you are running a large enterprise, a small business or planning to start your business, it pays to know your target audience. For small business owners, market analysis is an important way of finding information about customers, competitors and the industry in which they operate. But doing market analysis for small […]

How Your Business Can Survive Facebook’s New Algorithm

If you haven’t already heard the news that’s been buzzing in the marketing industry, Facebook has updated its algorithm, again. This time, the update will affect what content is shown in users’ newsfeeds from businesses, brands, and media outlets. The updated news feed is designed to surface content that is best performing amongst a user’s […]