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Want to Become a Marketing Consultant?

Posted on by Devin Herz

Becoming a marketing consultant can be a great way to create your own opportunities and leverage your skills. Though you may have the experience and skills, getting started as a marketing consultant and sustaining your career takes a few important steps:

  • Ask for Referrals and Client Testimonials

When starting your career as a marketing consultant, you need to stand out from the pack and show potential clients you are worth hiring. Let them know you are trustworthy and accountable by asking past clients and connections to provide testimonials on your website. In addition, ask past clients or employers for recommendations on LinkedIn to boost your profile.

These referrals and testimonials will certainly help you maintain and grow your network.

  • Research Your Potential clients

Always being prepared is part of being an effective consultant. After all, you never know when the next client will show up! Keep an evolving list of potential clients you’d like to work with across various industries who may need your services. Stay informed of their company news, announcements, or changes and continually research their top executives and their products/services.

If you notice a particular business is growing rapidly or needing marketing help, reach out to them and show them you’ve done your research. Staying in front of your competition in this manner will lead you to more opportunities to succeed in your marketing consultant role.

  • Seek Out a Mentor

Working as a consultant can be challenging, as you often work alone. A mentor can provide an excellent support system of guidance and advice to help you thrive.

It’s perfectly acceptable to reach out to top marketing consultants in the marketing industry who have the experience you seek. You never know what knowledge you’ll gain and the relationships you’ll form if you don’t try!

  • Promote Your Marketing Consultant Expertise

Create a portfolio website to promote your work. Keep your website and portfolio up to date with past projects that best showcase your marketing talents.

You can also start a blog or podcast to share your thoughts and experiences as a marketing consultant to boost your profile and attract new clients. Or you can update your social networks by sharing your opinion about the industry to promote your services.

  • Stay Up to Date on the Latest Marketing Trends and Tools

Marketing is a 24/7 constantly evolving industry. Impress your potential clients by being informed on the latest industry trends and tools, from mobile apps to social media platforms and management tools.

For more ideas on how to offer your services as a marketing consultant, reach out to your trusted team at Dynamic Marketing Consultants today. We’d happily mentor you to help you achieve maximum results for your clients.

How to Conduct a Market Analysis for Small Businesses

Posted on by Devin Herz

Knowledge is power, whether you are running a large enterprise, a small business or planning to start your business, it pays to know your target audience.

For small business owners, market analysis is an important way of finding information about customers, competitors and the industry in which they operate. But doing market analysis for small business is a tough game. While it is said that it requires a big budget to conduct most of the market research still it is possible for small businesses to carry out effective market research. But the question is how?

In this article, we will discuss ways to effectively conduct a market analysis for small business:

  1. Identify a Market Need: The market need could arise from a problem that customers seek to solve or any goals they are hoping to achieve. Try and identify how to make your business’s product or services better fit in with your target audience’s changing needs.
  2. Identify a business opportunity: Your target audiences need proven outcomes to be drawn in. Business leaders have greater opportunity if he/she can sell a better solution for their needs. The company should have the ability to deliver superior service above expectations.
  3. Choosing a target audience: Your work becomes easier if you know who your ideal client or customer is and why they are interested in the service or products you are offering. Narrowing this down enables you to target the audience who are in need of your offerings.

When should small businesses use market research?

There are certain times in a company’s life-cycle when market research can be highly-useful. For example:

  • To see if your new business idea is in need or not: You have a new idea for your business, but it important to check out whether they area market for your business or not. Don’t just guess and start your planning –use market analysis instead.
  • When moving into a new market: If you planning to sell your product overseas, it is important to know about your target audience. Different countries or states have different cultures and tastes. What works in one might not work in another. Research will help you find out the differences and adapt to them.
  • When applying for funding: Show potential investors that your business is more likely to succeed than your competitors–and that your company is ready to meet the needs of the market.

Stay focused for your business

If your business is growing, you’ll eventually want to consider your focus group, survey, statistical analysis, and market trends approach to market analysis. With the help of the above points,you can decide how best to obtain the answers.

If you are looking to do a market analysis for your business, Dynamic Marketing Consultants is the right choice to help you through it. Meet virtually with our lead consultant and founder to get tailored marketing advice that you can use in your business today!

How Your Business Can Survive Facebook’s New Algorithm

Posted on by Devin Herz

If you haven’t already heard the news that’s been buzzing in the marketing industry, Facebook has updated its algorithm, again. This time, the update will affect what content is shown in users’ newsfeeds from businesses, brands, and media outlets. The updated news feed is designed to surface content that is best performing amongst a user’s family and friends.

So, to put it in layman’s terms –when a business or brand posts content to their Facebook page, the chances of the post being shown in its fan’s news feed is slim.

[[Queue meltdowns from businesses everywhere]]

Your friends at DMC are here to help. We’ve found a few ways to help your business thrive during these hard times in Facebook land:

1 – Join Facebook Groups

There are thousands of Facebook groups out there. Within these groups, posts are prioritized based on how much of a discussion they spark. Do a little research and find which groups are most relevant to your target audience. You may find some groups with just a few hundred people, while other groups can have tens of thousands of members. Join them, get involved with the discussions, and push your brand! Free visibility.

2 – Facebook Ads

While these changes to Facebook will likely cause an increase in costs for Facebook ads, they are still a reliable way to connect with your audience. The great news is, there are different ad options within Facebook and they can all work within your budget. Sponsored posts are a great way to get started; you can pick the target audience, set a small budget, and see your engagement go up within a few hours or less!

3 – Utilize Other Social Networks

Although this won’t help your Facebook business page, it’s important to remember there are other ways to socially connect with your target market. If your business relates to food, travel, fitness, or consumer goods, Instagram is the perfect platform for you. Utilize eye-catching photos and watch your engagement rise. We also recommend businesses explore Twitter, LinkedIn, and YouTube to further connect with your audience.

If you’re about ready to give up with the social media game, don’t throw in the towel just yet. Social media is an integral part of a business’s marketing strategy. Let our team of experts navigate the confusion and get your content seen front and center. Reach out to our team here and we’ll be in touch soon to discuss your business.

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