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How to Keep Website Visitors Engaged | The Best Live Chat Team

Posted on by Devin Herz

To have chat or not to have chat? That is the question. I’m sure everyone out there has been on a website and BOOM! In the lower right-hand corner, a chat icon pops up to greet you.

Nelson Bruton, president of interchanges, a lead generation firm in business for years joins us to discuss having a chat team on your side that will help your business succeed.

Below is a transcript of Devin and Nelson’s discussion that is filled with great nuggets to improve your business.

Devin Herz – Hello Nelson.

Nelson Bruton – Thank you for having me Devin pleasure to be here.

Devin Herz – Oh yeah. Great to have you here as well. And Nelson, you’ve got some awesome software and a business that I want to bring some attention to and let our viewers out there know that this even exists. So, please give us some insight on your background and how you really got started in this segment of marketing.

Nelson Bruton – Absolutely. So, gosh, we’ve been in business for 20 years and we’re a full-service digital marketing agency. And, about 17 years ago, one of the things that we plugged into our digital marketing solution package, if you will, is a live chat solution. And because we were already doing SEO and SEM and email marketing to drive people to a website, we were focused on how do we convert more of those people into sales opportunities? And we started adding chat to the website and built our chat teams out and it worked very, very well. And so that’s how we kind of came about 17 years ago, adding that chat solution to the overall mix.

Devin Herz – Yeah, that’s great. And I know that interaction definitely helps engage with visitors. And I would say that your platform is definitely different than what a lot of people experience out there when it comes to chatbots and whatnot. We’ll get into that in just a minute, but I think people spend tons of money getting people to their website, but they lose them as quickly as they get them there. Give us some insight on how your platform really helps keep the visitors engaged and what differentiates you from the typical chatbots that are out there. Because I know this is a completely different way to go about it.

Nelson Bruton – Yeah, yeah. It really is. There’s a ton of chat software companies out there that are really good. And if you have the people and capability to staff it yourself, it’s a great option, right? Especially if you’re a small business, there’s a lot of good, very inexpensive chat software out there. There’s a lot of chat software that has AI built into it, artificial intelligence, where you can program a bot to answer simple questions on your site and direct people through different choices. And that can work in the right applications. Where we really specialize is the more complex B2B environments we work with, mostly industrial components and equipment manufacturers, truck manufacturers, equipment dealers, where the conversation is more complex where trying to think about programming a bot is just a whole other level because there’s so many different options, products, technical details, etc. So, where

we separate ourselves is we provide a 24/7 dedicated chat team, real humans behind the chat. We have our own proprietary chat software, which is just a widget that, you know, like all the others you copy and paste the code onto the site that puts the chat widget there. But again, what truly separates us is that we have teams of people in call centers, professionals that we train specifically to dedicate to a customer website. That’s served us very, very well in the more complex B2B, customer space.

Devin Herz – So instead of having AI or a chatbot, these are actual real people that understand your client’s business to be able to answer questions that are thrown at them. Is that correct?

Nelson Bruton – Absolutely. Yeah. And you know, one of the things I like to distinguish is, you know, when we train our people, we have a very detailed process that we go through. It’s an easy process, but it’s a process where we’re not trying to train our chat team to become salespeople or a sales specialists or product experts for our customers, nor could we for the intensely technical customers that we have, we are conversion experts. So when we go through the training process, we’re training them to be able to help the visitors navigate the pages of the website. We’re training them to be able to answer common questions that come up, we’re training them to be able to ask some top-level qualifying questions. For the technical customers that we have though, typically what happens is the visitor will ask a technical question or an application or a facility-specific question that we won’t know the answer to. At that point, our team simply says, let me have one of our experts help you with that. Can I have your phone number, email address please?

Devin Herz – They’re capturing that information, which is crucial, right? You want to get that contact information, which helps you market to them ongoing, retargeting them, reach back out to them, or have a sales professional from their team. But it’s really an extension of their team because now you’re saving them time by answering probably the most common FAQs that are out there.

Nelson Bruton – Yep. And a common concern that comes up is, well, you know, you guys are just the middleman. We have a contact form on our website. People can fill out, we have a phone number, people can call. And what we’ve found doing this for 17 years, the people that prefer to call or fill out a contact form, they’re still going to do those things. Where our value lies is we’re capturing the people who are, today, leaving the website because they don’t want to call or fill out a form, but they would engage with chat because that’s their preferred method of communication.

Devin Herz – Yeah. I would say increasing conversions is what it’s all about. And I know we spend good money for our clients and for ourselves and you get traffic there and you’re like, where’d they go? So this is just another way to really engage with them, keep them on the website, longer answer questions they may have, and give you those opportunities that people are potentially losing. When it comes to website visitors, what would be three nuggets that you want to share with our audience today?

Nelson Bruton – Well, for us, deciding whether or not to do a test with somebody or if they want to decide to do a test with us, one of the discussion points is, do you have at least 3,500 people going to your website each month? That’s kind of the minimum threshold. The chat software is really inexpensive. And so when you jump up to having a fully staffed team, obviously the investment levels go up. So, we want to take the time to make sure that there’s a good chance, a really good chance of

getting a solid return on investment for that client. 3,500 visitors to your website per month is the minimum you want to have in the B2B space. You want to have a high average sale to be a good fit with what we do.

If you have that low amount of traffic or more, up to a hundred thousand, 200,000 visitors, we can handle high traffic websites as well. And then you have a high average sale or one conversion could be worth a significant amount of money, you know, $3,000 or a hundred thousand dollars or a million or $7 million. We converted a customer on one of our other client sites that was worth $7 million. The high value, average sale, or high value customer over the course of a year or more, those conversions tend to produce that return on investment that we’re both looking for. If our customers are getting a return on investment, they’re going to stay with us for a long time.

Devin Herz – That makes total sense. And I’m sure it was a heck of a nice ROI to land a $7 million client. That’s quite awesome to have that case study. When you think about the websites and just with our audience out there that maybe trying chat, having tried bots in the past, I would say that one of the things that you want to keep in mind is to make sure that you’re tracking how many phone calls you’re getting and really be able to track and measure. Do you have any insight on that?

Nelson Bruton – You’re exactly right. I mean, you have to have benchmark data, right? How many phone calls are you getting? How many contact forms are you getting? How much traffic do you get to your website? Those are three pieces of information that every marketing director or business owner should know because those are the key performance indicators that drive your digital strategy, right? Drive more traffic convert more of it into calls and form completions. Now we’re talking about adding live chat as a conversion tool or a capture tool. How many live chats do you get? And so usually when we do a 30-day free trial with our customers they see a significant increase in conversions. They still usually get the same number of phone calls and contact forms, but now they’re getting chat conversations as well.

Devin Herz – Yeah. And I would say that the other nugget here is the fact that you’re starting conversations with the website visitors. I think people like that human interaction. We all sit at home and kind of scroll through different things and don’t reach out to people on the phone anymore, but there is something to that personal touch. Your software really starts that conversation with the website visitors.

Nelson Bruton – Absolutely. We proactively engage every single visitor. And so what that means is we automatically open up the chat window on a website after a certain period of time. Usually, it’s 15 seconds or so where we’ll pop up the chat window. For customers of ours that we have where their average visitors are on the site for longer than four minutes, we’ll wait about 45 to 50 seconds before we pop up the chat window. But that proactive chat is important. The next thing that’s really important that I want to emphasize here is we allow the conversation to start right away. In other words, we don’t require visitors to enter name, email address, or any other contact information prior to the chat starting. That’s a roadblock that prevents conversations from happening. So by us doing the proactive engagement and by us letting the visitor start typing right away, when that chat window opens, we get more conversations started and more conversations, as you indicated leads, to more sales opportunities.

Devin Herz – Yeah, absolutely. Well, whether you want to talk with Nelson about interchanges and what they can do for you, which I highly recommend, even if you’re trying this out on your own, those three nuggets right there, I think will help you out. What type of businesses are you best suited for with your service?

Nelson Bruton – Yeah, so, you know, like I said, that the more complex, the better, we have some example sites we can pull up from our previous discussions. Weldeck, is a company that manufacturers railings and mezzanines and guards for large industrial facilities and commercial facilities. And you see our chat window opened up in the bottom there. If you were on their site, you could start chatting right away. We literally doubled their sales leads. We doubled their quote requests. A cool story with this one is, you know when you click the “get a quote button”, it goes to a page where you pick which division you want to fill out a quote form for. And their quote forms are extremely long. Like if you click on the mezzanine request for quote, the second one, uh, that form is extremely long.

I had suggested to the marketing director at the time when she was there, I said more than likely we’re going to cannibalize this. You’re going to get less of these. You’re going to see a lot of chats to my surprise. They still get the same number of people filling out this request for quote, web form. But we doubled their sales leads that right there just shows that, Hey, never make assumptions test, right? Marketing is testing, uh, number two, uh, it talks to the people’s preferences on a site, the people that want to fill out this form, that’s where they’re comfortable with. That’s what they prefer. They’re going to do that. But we started capturing the people that wanted chat. That was, that was their preferred chat or preferred method of communication. And so having phone numbers, contact, or quote forms and a chat, that’s a huge nugget for businesses that are really trying to increase their sales opportunities and their sales pipeline.

Devin Herz – Love It. Love it. And I mean, the fact that you have the proof of concept here, so yeah. Let’s move on to another Site.

Nelson Bruton – Yeah, yeah. This is a good story here. Elliot Equipment, this company manufacturers different types of industrial trucks for specialized markets and specialized contractors, they sell through distributors. And as do most of my customers and the story here, they had a chatbot on their website when we first started working together a few years ago and I talked to the President of the company and I said, “Hey, you already have your data on your performance of your chatbot.” And it was done pretty nicely. I mean, they had a chatbot with some intelligence built into it in terms of the different options people could click. And we did a 30-day test human versus bot, if you will. And as you can see, my chat team is still on their site because the humans one, we produced not only a higher volume of sales opportunities, but the overall experience, the customer experience was greatly improved compared to what they were seeing with their, their chatbot. And, you know, when I go to trade shows and talk to people, you know, all these businesses talk about how their relationship businesses, you know, their businesses unique because it’s the people, right?

Yeah. If you’re a relationship business, don’t try to put a bot on your website. Put people on there because people buy from people makes sense. And then I see the capstone was this company is extremely technical, this company manufacturers and does microturbine installations all over the world.

How to Advertise Your Business on Facebook in 2021

Posted on by Devin Herz

While most of us are familiar with Facebook for personal purposes, there’s a lot to learn if you decide to use the platform to advertise your small business.

Advertising on Facebook is a great local advertising strategy for small businesses because it allows you to reach your target audience quickly and easily on a social site where they spend a lot of time. All you need is the right Facebook advertising planning, creativity, and execution.

Want some help getting your Facebook advertising off the ground? Check out these tips:

  • Define Your Campaign Objective

There are many ways to advertise on Facebook and they are designed to fit specific purposes. First, define what it is you want to achieve with your campaign. Once you get started, you’ll find the attributes that Facebook has available which correspond to that objective.

For example, if your business is social commerce, your main objective is to sell a product or service. And, if your Facebook Page is part of an inbound marketing plan, your objective will likely be to generate leads with your ads.

Objectives for a Facebook campaign depend on the content you have on your page.

  • Align Your Ad Assets

You’ve set your objective, now you need to create your ad! Facebook has evolved the advertising paradigm with its modular and dynamic ad platform.

You can design your Facebook Ad in different shapes and forms depending on the assets you provide. The basic criteria for a Facebook Ad are an image and some text. You can also incorporate videos, create a slideshow, and a call to action.

  • Define Your Target Audience

Hopefully, you already have your target audience in mind when choosing your type of campaign and ad assets. You can target your ads based on location, age, gender, and interests.

OR you can target your ads based on conditions such as if they follow your page or if they’re a friend of one of your followers. Much more complex audience targeting is available for large-scale campaigns.

As you narrow down your ad settings, you see the estimated audience size with each change.

  • Set Your Budget

The last step before the campaign goes live is setting the budget and payment option. You can allow a campaign to run consistently on a daily budget, but you must first set a specific time frame and a precise budget for it.

You can start small, letting your ad run a short time (you can always prolong the number of days later) or you can let it run for some days from the beginning.

  • Review, Publish and Modify

Once you’ve submitted your ad campaign, Facebook reviews it before it goes live. For a straightforward campaign, the review can be very quick, but in some cases, a word in your copy, or an image can raise a red flag regarding Facebook’s advertising policies. In that case, the review will take longer.

With the right ad, Facebook is a powerful tool to help you grow your business. The process is simple once you get started. What are you waiting for?

If you’d like to learn more, reach out to us at Dynamic Marketing Consultants. We’re here to help!

Internal Marketing – The Key to Your Company’s Success

Posted on by Devin Herz

When you think of “marketing,” you probably picture a Super Bowl commercial or a looping Instagram Ad, aimed at getting a company’s product or service in front of millions of potential consumers. These are examples of External Marketing, and each year companies invest a great deal of money and resources into their external marketing efforts.

However, to truly build a successful brand, you need to focus on another important audience – the one within your own office space. This is called Internal Marketing.

Studies show that only 50% of employees believe in their company’s branding idea, while “even less are equipped to deliver on it.” Senior Management often assumes their colleagues believe in the power of the company’s brand, but sometimes it’s not fully understood or embraced by the entire team. What can be done?

Develop an Internal Marketing Strategy

With any solid strategy, you need to build an action plan. This ensures that you don’t go through the process blindly and allows you to discover areas that can be improved upon.

Internal marketing tactics should be carefully laid out, and then you’ll be on your way to maximizing a solid Internal Marketing Strategy. Follow these steps for success:

  • Formulate your Team

Determine who’ll be responsible for Internal Marketing efforts, getting everyone involved from the beginning. This typically includes senior-level marketing representatives, marketing staff, and company leaders such as the CEO, CFO, upper management, etc. Once determined, establish processes and communicate regularly.

  • Evaluate your Internal Marketing Structure

Whether or not you have formalized a marketing strategy, your company is likely to have some form of Internal Marketing even if it’s unstructured. That said, it more than likely can be improved. Identify and assess aspects that are considered Internal Marketing tactics. A good evaluation tool is to survey all employees to see what they know, don’t know, their views on the company, etc. This should reveal any branding gaps.

  • Align Marketing Messages and Conduct Open Training Sessions

After collecting information, you’re better able to align company marketing messages to get everyone on the same page. The goal is to have employees provide their personal touch when they talk about your business, but everyone’s perspective on the product/service should be the same.

Employees should also be able to openly suggest ideas, ask questions, and provide constructive criticism.

  • Keep Working After Launch

Even after you have a formal Internal Marketing strategy in place, great work culture, employees on the same page, and an engaging presence, you’ll still need to regularly improve tactics and be open to feedback.

Also, continue providing training/meetings for open discussions, adjust processes if needed, and keep employees briefed on what’s going on within the company, especially regarding marketing and branding. It’s also important to take their thoughts seriously.

Final Thoughts

When employees believe in your brand and are engaged in your company’s initiatives, they are more job-driven, loyal, and more likely to become influential marketers and sellers. Your employees are some of the best people to spread awareness of your company’s capabilities and services.

This is why Internal Marketing is essential to the success of your company’s brand. If employees are unaware of the company’s overall goals, marketing strategy, products/services, there will certainly be a gap in effectiveness with customers and prospects.

What do you think? Share your thoughts with the Dynamic Marketing Consultants team today! Should you need help developing a strong Internal Marketing strategy, we’re here to help.

Digital Design & Marketing Transformations to Turn Small Businesses into Thriving Brands

Posted on by Devin Herz

It is a curious topic -transforming businesses into brands. Being a brand is something more valuable than being a business, and it takes a far more strategic approach. But is it really worth the effort to build a brand?

Brand vs. Business

A business is merely an entity that offers certain goods or services. In all respects it is a soulless entity, devoid of a voice or character, and focuses on the end result. Customers may buy from a business, but they don’t create an “emotional bond” to it. They are reserved for the brand.

Brands are essentially “perceptions” that have been carefully crafted by marketers and strategists and encourage customers to equate certain emotions and personality traits to the company.

Importance of Branding for Small Businesses

Branding is more important for small companies than for large companies. The benefits of branding are staggering for small companies with limited budgets rather than large investments and cash flows.

Strategic design and digital activity are the two most important tools in your marketing arsenal that can turn you from an SME into a successful and thriving brand.Here are some strategies and steps to make this change a success.

Digital Transformation Strategies:

1. Your Brand Logo and Other Visuals

A logo is the strongest identifier of a brand. In the digital space, brand strategy becomes even more important for a small business trying to develop its brand strategy. It becomes your identifier, which sets you apart from others in your area. If your logo design is representative of a long-range, strategic goal, employees can participate and understand the brand message it expresses.

In properly update your company’s logo, it must be reorganized (to fit various digital platform specifications) and, in some cases, completely re-imagined.

2. Consult an Expert

If the rebranding seems like too much of an undertaking, don’t feel overwhelmed. You are not alone, many SMEs (33%) are far from digitization because they do not know how to do it and do not have the budget to hire in house digital / IT marketing specialists.

The good news is that there are many design and marketing agencies that provide consulting services for a fee that can support your digital transformation and digital marketing needs.

3. Design a Website

For small businesses, investing in a website can be a difference between success and failure. A website is your digital store, which is always open. It works and gives to its customers even when you sleep, on vacation or with friends and family. It works tirelessly and intelligently. It provides you with important data, generates leads for you, and ensures that your small business budget can be expensive, but the benefit eliminates all costs.

The strategic design of a website is an extension of your brand, which is always associated with the brand and communicates your brand’s message from each page to each interaction point and is presented in the color, font, design and even navigation of your website.

4. Set Up Company Social Media Profiles

Once you create your website, start a thoughtful ad campaign, and regularly publish to your blog, it’s time to get involved in the area where all the conversations take place -social media.

For most of the consumer market (Millennials and Generation Z) social media platforms are their second home. To reach them, you must market where they tend to spend their time. According to 82% of marketers who work with small businesses, social media is the most important aspect of their business.

So, do some data mining and prioritize the social media channels where most of your target audience is hanging out. Then define your social network profile based on the information in the data. The most popular social media channels for most market segments are Facebook, YouTube, Instagram, and Twitter and each one’s target demographic is different and used for different purposes by its audience.

5. Start Email Marketing

To make the most of your digital transformation and consolidate your brand message, you must use email marketing to reach parts of your target market that you may not have reached before.

According to statistics, 81% of small businesses successfully trust email as their primary customer channel. 80% of SMEs use email marketing to retain existing customers and see them as the main driver for these two purposes.

So, there you have what turns a small business into a successful, thriving brand. It’s not too simple or complicated.There are experts available who can iron-out the most complex areas of it for you.

At Dynamic Marketing Consultants, we have a team of marketing experts who have the tools to handle these efforts while you manage your business growth. If you’re ready to set your business up for success, please reach out today to get started.

How to Attract Potential Clients’ Attention – and Keep It!

Posted on by Devin Herz

How to Attract Potential Clients’ Attention – and Keep It!

Did you know, Americans are bombarded with an average of 4,000 advertisements a day? With all that competition for customers, how can your business even begin to stand out? By getting clear on the value your business provides, making the most of your social media presence and strategically using lead magnets, your business can effectively attract potential clients’ attention – and keep it!

Focusing on the Value Your Business Provides

A core principle in marketing is understanding your value. What motivates customers to convert and buy into your product or service? With this in mind, your marketing should focus on the problems you solve and how you’ll make your clients’ lives better. Your marketing campaigns should be aligned, from your business’s social media engagement to client email messages – all should have this concept as the central objective of your initiatives. Clearly stating your value proposition also enables your employees and management to have a clear understanding of your company’s vision and goals. Value brings in leads and turns those leads into customers! And a satisfied consumer will eagerly share things of value with their circle, helping you promote your business using the best method of all – word of mouth. By focusing on the value your business provides, you can effectively market your brand, attract potential client’s attention and place your company in front of the right people at the right time!

Take Advantage of Social Networks

While there will be some overlap between your followers, the people who follow you on Facebook likely aren’t the same people who have signed up for your company e-mails. Make the most of the content you create by looking to repurpose it and use your content across all of your social media channels. A blog post can be repurposed as an article in your newsletter; a Facebook post can be reimagined as a conversation-starting question on Twitter. By optimizing your marketing outreach across all your business’s social platforms, you are sure to engage and attract the attention of as many potential clients as possible.

Additionally, don’t underestimate the power of print advertising and direct marketing. While digital marketing has taken center stage as the most prominent form of marketing, print still packs a huge punch. Direct mail utilizes far less cognitive effort to process than digital media, which suggests it is easier to comprehend and most likely to be committed to memory. In a recent study, when asked to recall a company’s name in the advertisement they had just seen, the ability to remember was found to be 70% higher in participants who were shown a direct mail advertisement. That’s right – 75% of participants could recall the ad correctly when delivered through direct mail versus 44% for digital! So, if your business is primarily online, don’t neglect physical opportunities to attract client’s attention. From creating direct mail marketing campaigns to using eye-catching video brochures, there are countless ways to take a modern spin on print advertisement.

Consider Using Lead Magnets

Lead magnets are a fantastic way to get your customer’s attention by offering information of value in your field.  While you clearly want to avoid giving away too much of a product or service, you do want to provide something that has substantial enough value to intrigue your market. As an example, an attorney might provide a checklist to prepare for a court date with quick tips available in the form of a free PDF as an incentive for opting-in to their email list. You will then be able to continue providing your value proposition through quality content via e-mail – effectively attracting and keeping the attention of your potential clients. Other commonly used ways to increase a business’s e-mail list is by offering promo codes or discounts for electing to join.

Getting Noticed

By focusing on a few tried and true techniques, your business can stand apart and make a positive, impactful impression. Be sure to check out our other blogs for more ideas about how you can make the most of your marketing!

Break Away from the Competition with DMC’s MiniZine Solution

Posted on by Devin Herz

With everyone glued to their cell phones and tablets these days, we’ve found an effective way to grab your client’s attention with a tangible, printed item. At DMC, one o four specialties is a MiniZine or “mini magazine”.

A MiniZine is a unique opportunity to provide your clients with important information as well as interesting, feel-good content. Anything from heartwarming stories to recipes or riddles –they’ll help engage your audience and give your MiniZine staying power. The MiniZine also offers the chance to make that personal connection with your clients too.You can feature your client and provide success stories or testimonials from them to truly make them feel special.

The best part is, our Direct Mail Experts work with you to create the perfect MiniZine with their latest Marketing Ideas. Maybe you want to touch base with your clients every month or quarter,or maybe you just want to send out an annual update. They make a terrific giveaway at an event or tradeshow too. MiniZines are totally customizable to your specific needs and wants.

At DMC, we can take your MiniZineone step further and turn it into a video that you can use on your website or social media. Video content is an excellent way to really catch the attention of your audience so we make sure to grab them both in the mail and in the digital world!

If you’d like to learn more about our MiniZine solutions, view our portfolio here and feel free to schedule a complimentary consultation with our team here.

Business Branding Tips

Posted on by Devin Herz

Oftentimes, business owners believe that branding is simply your logo and the design of your marketing materials. In reality, branding is so much more. Here at Dynamic Marketing Consultants, we’ve seen the power of branding and how it can transform a business. Branding is an intricate part of your marketing strategy that should always stay top of mind.

Here are some insider tips to help you effectively brand your business:

More Than Just a Logo

While a logo and business card may be the foundation of the brand of your business, branding is much more than just design. Branding encompasses everything from the environment of your business, the culture of your team, and the feeling that you evoke from your clients. It is the overall sentiment your client feels when they speak to your team,receive your marketing materials,or visit your website and social media.

How to Get Started Branding Your Business

While it may be overwhelming to think about branding your business, the most important thing to keep in mind your target audience and their needs. You want to make sure your brand is resonating with them; everything from the look and feel of your business, your marketing materials to your physical business location. It should all be consistent, fresh,and current. It should be clear what your business is offering and exemplify just how it will help your client. When you are aware of your audience’s needs, it will help your business evolve and stay relevant.

As you sit down to plan your marketing goals and strategy, always keep your brand in mind. Be sure that it shines through in everything you (and your team) does!

If you have questions on branding and where to get started, we’re happy to help. Schedule a complimentary one-on-one assessment with Devin to see how DMC can help brand your business!

Partnering for Success

Posted on by Devin Herz

At DMC, we provide our clients with a myriad of online marketing services. We aspire to be a one-stop marketing shop for any business looking to grow and attract new clients. That said, as much as we’d like to be able to handle every one of our client’s needs, we know we can’t be masters at everything. Over the years,we’ve learned the importance of building business alliances and partnering with others to help our clients achieve their goals.

Have you heard the saying, “two heads are better than one”? When you partner with a complementary business who can support your client’s goals, it’s a win-win situation for all involved.

Collaboration is key. Working with a partner(s)allows you to brainstorm and innovate on projects in a way you may not have been able to do before. Ideally, partnerships will open the door to products, resources, and contacts not currently obtainable to your business.

When you form strategic partnerships, it’s important all businesses involved are on board. Commitment, communication,and focus are necessary in order to achieve the desired goal for the client.

Case in Point

We just had a call yesterday with a PR company that works with one of our clients. We don’t specialize in PR and the PR company doesn’t do all the unique marketing thatDMC is known for. So now we have an opportunity to work together for our client, support each other’s efforts in online marketing and offline marketing, and hopefully see more success for everyone involved.

AND, as it happened, last fall we were able to get our client featured in a top industry publication because of a personal connection one of our staff has with the publication’s U.S. correspondent.When we mentioned that, the PR company owner also knew that correspondent!

It’s a small world and if we handle ourselves professionally then our sphere of influence will grow to include other intelligent, hard working professionals with expertise that we can add to and benefit from.

The bottom line, for us at DMC, is that it’s all about the client! If we need to find a solution outside of our expertise, we’re happy to make connections with those who can help get the job done because when our client wins –we all win.

Experts in Event Marketing Using Video

Posted on by Devin Herz

While winter may be the season to withdraw and hibernate, it’s been quite the opposite here at DMC! We’ve been busy helping our clients achieve their event marketing goals using unique video solutions.

Here’s a look at some of our recent projects:

On the Quick

We worked with one of our past clients to create collateral for an upcoming event on the fly! We had just 2 weeks to use our InstaVizion solution to create video handouts for event attendees that included a special event-only offer. Although not the ideal timeframe to work within, our team rallied together to get the job done for our clientwith production, shipping, copywriting, design, and video editing all completed in record time.“The event went well. We got a good 7 solid leads from there and the InstaVizion Video Handouts were a good conversation starter.” –Tony Aveiro, Director of Marketing, Endurance IT

Show Up Big for Big Decisions

We helped along time Marketing Masteryclient of ours prepare for an upcoming meeting of important decision makers using an InstaVizion video invitation with accompanying inserts with testimonials and proof of concept. We also handled full production and editing of the video. We wanted to highlight some of the company’s recent product updates and achievements to show these decision makers that their upcoming meeting had a clear front runner against the competition.We shipped these components to the decision makers before their scheduled meeting so it would be top of mind for them. The client is hopeful for a positive result and had this to say about the project:“This was a massive project and I would like to thank everyone involved. I want to thank everyone for going the extra mile to make this happen.”-TonyBarber, CEO, SmartPlug

Super Success and Another Project

We also helped a brand new client create video collateral to use at an event. Using our PrintAVizion technology, we created a video brochure for the sales team to use during discussions with booth visitors. They provided a script and storyboard and we developed, shot, and edited the video for use with their PrintAVizion piece as well. Our client was so thrilled with the results, this is what they had to say:

It was a huge success and our videos were a hit. We are tracking many great opportunities and see these deals progressing in our pipeline. My President said it was the best, most organized event we’ve ever had and he came back with a renewed vigor; ready for success.

Thank you all for doing such an amazing job for us. We were proud and thrilled to be a part of this journey and thankful to everyone that played a part. Please let your staff know that we are most grateful for their contribution.With the praises said which are much deserved, I have a next step project that I would like to get started with you.

-David King, iControl/Envize

 

If you need assistance preparing for your next eventor important meeting, count on the team at DMC! Our number one priority is our customers:let us WOW you! Contact us todayto get started.

Do Results = Happiness? OR Does Happiness = Results?

Posted on by Devin Herz

Every company wants their people to do well and enjoy their work.

And we believe everyone should work hard in order to be happy, right?

But could we be thinking about things backwards?

Check out this fast-paced and very funny talk, where psychologist Shawn Achor argues that, actually, happiness inspires us to be more productive.

Shawn actually spent 12 years at Harvard studying happiness and it’s amazing how simple it is to impact your results in business and life in general, simply by being happy.

It’s only about 12 minutes long, but it really hits home and is a great reminder that we all have the ability to impact our results with our attitude. Watch this Video and explore your Marketing Ideas with Online Marketing experts.

Here’s to your success…and happiness!

Devin A. Herz

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