Top Things to Consider When Choosing a Business Consultant

Even if you’ve started off managing the marketing of your business strong you will eventually hit a plateau and look for ways to continue growing your business. It is the eternal struggle in business to stay in front of potential clients, create top-notch products, and ensure the best service. But how do you balance it all? Entrepreneurs and business leaders are independent by nature and can be reluctant to ask for help when it could be truly beneficial. Further, it can be challenging to see the big picture and determine where to focus marketing initiatives for the greatest positive outcome.

While no one knows all there is to know about growing a business, consulting with someone who has specialized experience can be a game changer. With so many options to choose from, how do you sift through the options and settle on the business consultant best for your marketing needs?

Clear Communication

From establishing business goals and milestones to creating your brand logo, it is vital for you to be fully heard and understood by your consultant. The ideal business consultant will know the right questions to ask in order to have a firm grasp on your desired marketing outcomes, desired clients, and brand message.  This level of innate understanding of marketing strategy only comes with years of professional experience. So seek to avoid someone who seems to know all the answers without first hearing your business goals and expectations.

Communication does go two ways though! Before scheduling a meeting with a potential consultant, have a set of questions and ask their plan and proposed strategies related to your specific concerns. Seek to build a trust-based relationship as, over time, the business partnership with a well vetted and seasoned marketing business consultant can be the additional point of contact you need to make this your best quarter yet.

But Do They Really Get It?

Perhaps the most overlooked way to determine which business consultant truly aligns with your business needs is to select one with a small business of their own. There is no better indication of a successful marketing consultant than to look at how they market their own business! It is a unique opportunity to have your business marketing processes analyzed by industry professionals with years of dedicated experience, and the “know how” to implement the changes to get your business where you’d like it to be! So, take a good look at your potential consultant’s business processes and determine if they meet your business goals and standards.

Niche Marketing Strategies Abound

Another reason to look outward for consulting help is that there are many ways to improve that you might not have even considered. A marketing consultant has likely worked with brands from various industries and can apply their marketing strategies in the way that best suits your business! Be sure potential business consultants have experience in your industry, be it service based or a product. Different strategies support different outcomes, and a consultant who has a detailed understanding of the needs of your customers and clients will make your marketing that much more effective!

Do Your Own Research

With the internet at our fingertips, it is easy to find a wealth of information about potential consultants with a few taps on the keyboard. Check out the website of potential business consultants and see which clients they have worked with in the past. Many consultant’s websites will highlight their greatest achievements, so if they have great testimonials from local attorneys and that is your industry – you’ve likely found your match! As mentioned, how a consultant markets themselves is a great indication of their marketing skills, so while you are on their website, determine if they approach their personal brand marketing in a way that would be favorable for your brand.

How We Can Help

Our team at Dynamic Marketing Consultants, based in Florida, is comprised of a well-rounded group of marketing professionals to fully support your business. From digital improvements to direct mail strategy and brand revivals, our specialized team is here to make your business the best version of itself! Feel free to contact us to hear more about how we can help – through business consulting and beyond!

What is Your Logo Saying About Your Business?

Branding is an essential aspect of establishing any business. An effective branding strategy can set your business apart in an increasingly competitive market. While most people have a broadly defined idea of what branding means, few truly understand the weight and credibility branding can create for a company. Consider Coca-Cola, one of the most widely recognized brands in the world. They have created a presence so powerful in recent decades that according to Business Insider, their logo is recognized by 94% of the world’s population. So, what exactly does branding entail, and how does it affect your business? Today in this series, we are going to look at important considerations when designing your brand’s logo.

Your brand is the promise and value you offer your customers. It informs them as to what they can expect from your business, what you consider important and what sets you apart. So, before setting out to create the logo or slogan for your business, you should first decide – how do you want your business to be perceived? Is your business built upon generations of experience? Do you offer innovative solutions to modern challenges? By having a solid idea about the image you wish to exude, you can then being to spread your brand’s message and value through the strategic branding of your logo!

Strategic Logo Branding Made Simple

As we have discussed in previous blogs, clearly stating your value proposition enables your employees and work team to have a clear understanding of your company’s vision and goals. Value brings in leads and turns those leads into customers! So, let’s examine logo branding strategies and simple ideas to effectively build a brand logo for your business.

What are the key attributes you want to communicate about your brand? Getting clear on your brand’s message and value proposition is the first step before crafting your logo. Are you looking to garner attention by being a pioneer in the tech industry? Or are you an attorney offering legal services to enterprise clients? Both companies will be seeking to attract drastically different clients, and their brand logo should reflect this fact!

A Logo that Speaks for Itself

A recent article published by Forbes magazine took a detailed look at what goes into creating an effective brand logo, and important things to consider. It went on to talk about a shoe brand, White Mountain Footwear, and their experience with rebranding. They boasted a 20 percent increase in sales immediately after redesigning their typography. From friendly and approachable to traditional and trustworthy, the font used throughout your brand marketing will present an element of your business’s personality. Another widely recognizable logo – Google, boasts memorable bright colors and friendly, clean font. So be sure to research which font family will best suit your business needs when crafting your logo and marketing materials! There are countless resources available online from Google Fonts to fontsquirrel.

The study of color theory has prevailed for decades, and with good reason! Certain colors inspire various feelings and emotions and can either draw in potential clients – or turn them away. From a vibrant and playful yellow to a natural and practical shade of green, the color you choose to associate with your brand can creatively suggest what your business offers and have a tremendous impact on the outcome of your branding.

We’re Here to Help with Your Business Branding

While there are many software and online options you can utilize to create a logo for your business, getting started can be the hardest part. With all the above-mentioned considerations in mind, it can be overwhelming. From building a logo from scratch to breathing new life into an existing one, our marketing team has years of experience and the industry know-how to streamline the entire process. Reach out to us and for a consultation and see how we can take the first step to overhaul your business marketing and reach your business goals this year!