Newsletter Commerce: How Tory Burch’s 4,000-Reader Substack is Redefining Luxury Sales
While most luxury brands are still figuring out how to make TikTok feel sophisticated, Tory Burch quietly built a newsletter empire that’s completely changing how high-end fashion connects with customers. “What Should I Wear?” has garnered over 4,000 subscribers and turned monthly newsletter publishing into a luxury shopping experience that feels more like getting style […]