How To Advertise On Facebook Archives - Dynamic Marketing Consultants

While most of us are familiar with Facebook for personal purposes, there’s a lot to learn if you decide to use the platform to advertise your small business.

Advertising on Facebook is a great local advertising strategy for small businesses because it allows you to reach your target audience quickly and easily on a social site where they spend a lot of time. All you need is the right Facebook advertising planning, creativity, and execution.

Want some help getting your Facebook advertising off the ground? Check out these tips:

Define Your Campaign Objective

There are many ways to advertise on Facebook and they are designed to fit specific purposes. First, define what it is you want to achieve with your campaign. Once you get started, you’ll find the attributes that Facebook has available which correspond to that objective.

For example, if your business is social commerce, your main objective is to sell a product or service. And, if your Facebook Page is part of an inbound marketing plan, your objective will likely be to generate leads with your ads.

Objectives for a Facebook campaign depend on the content you have on your page.

Align Your Ad Assets

You’ve set your objective, now you need to create your ad! Facebook has evolved the advertising paradigm with its modular and dynamic ad platform.

You can design your Facebook Ad in different shapes and forms depending on the assets you provide. The basic criteria for a Facebook Ad are an image and some text. You can also incorporate videos, create a slideshow, and a call to action.

Define Your Target Audience

Hopefully, you already have your target audience in mind when choosing your type of campaign and ad assets. You can target your ads based on location, age, gender, and interests.

OR you can target your ads based on conditions such as if they follow your page or if they’re a friend of one of your followers. Much more complex audience targeting is available for large-scale campaigns.

As you narrow down your ad settings, you see the estimated audience size with each change.

Set Your Budget

The last step before the campaign goes live is setting the budget and payment option. You can allow a campaign to run consistently on a daily budget, but you must first set a specific time frame and a precise budget for it.

You can start small, letting your ad run a short time (you can always prolong the number of days later) or you can let it run for some days from the beginning.

Review, Publish and Modify

Once you’ve submitted your ad campaign, Facebook reviews it before it goes live. For a straightforward campaign, the review can be very quick, but in some cases, a word in your copy, or an image can raise a red flag regarding Facebook’s advertising policies. In that case, the review will take longer.

With the right ad, Facebook is a powerful tool to help you grow your business. The process is simple once you get started. What are you waiting for?

If you’d like to learn more, reach out to us at Dynamic Marketing Consultants. We’re here to help!

When you think of “marketing,” you probably picture a Super Bowl commercial or a looping Instagram Ad, aimed at getting a company’s product or service in front of millions of potential consumers. These are examples of External Marketing, and each year companies invest a great deal of money and resources into their external marketing efforts.

However, to truly build a successful brand, you need to focus on another important audience – the one within your own office space. This is called Internal Marketing.

Studies show that only 50% of employees believe in their company’s branding idea, while “even less are equipped to deliver on it.” Senior Management often assumes their colleagues believe in the power of the company’s brand, but sometimes it’s not fully understood or embraced by the entire team. What can be done?

Develop an Internal Marketing Strategy

With any solid strategy, you need to build an action plan. This ensures that you don’t go through the process blindly and allows you to discover areas that can be improved upon.

Internal marketing tactics should be carefully laid out, and then you’ll be on your way to maximizing a solid Internal Marketing Strategy. Follow these steps for success:

Formulate your Team

Determine who’ll be responsible for Internal Marketing efforts, getting everyone involved from the beginning. This typically includes senior-level marketing representatives, marketing staff, and company leaders such as the CEO, CFO, upper management, etc. Once determined, establish processes and communicate regularly.

Evaluate your Internal Marketing Structure

Whether or not you have formalized a marketing strategy, your company is likely to have some form of Internal Marketing even if it’s unstructured. That said, it more than likely can be improved. Identify and assess aspects that are considered Internal Marketing tactics. A good evaluation tool is to survey all employees to see what they know, don’t know, their views on the company, etc. This should reveal any branding gaps.

Align Marketing Messages and Conduct Open Training Sessions

After collecting information, you’re better able to align company marketing messages to get everyone on the same page. The goal is to have employees provide their personal touch when they talk about your business, but everyone’s perspective on the product/service should be the same.

Employees should also be able to openly suggest ideas, ask questions, and provide constructive criticism.

Keep Working After Launch

Even after you have a formal Internal Marketing strategy in place, great work culture, employees on the same page, and an engaging presence, you’ll still need to regularly improve tactics and be open to feedback.

Also, continue providing training/meetings for open discussions, adjust processes if needed, and keep employees briefed on what’s going on within the company, especially regarding marketing and branding. It’s also important to take their thoughts seriously.

Final Thoughts

When employees believe in your brand and are engaged in your company’s initiatives, they are more job-driven, loyal, and more likely to become influential marketers and sellers. Your employees are some of the best people to spread awareness of your company’s capabilities and services.

This is why Internal Marketing is essential to the success of your company’s brand. If employees are unaware of the company’s overall goals, marketing strategy, products/services, there will certainly be a gap in effectiveness with customers and prospects.

What do you think? Share your thoughts with the Dynamic Marketing Consultants team today! Should you need help developing a strong Internal Marketing strategy, we’re here to help.

Internal Marketing – The Key to Your Company’s Success

Develop an Internal Marketing Strategy

Final Thoughts

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