How to Advertise Your Business on Facebook in 2021

While most of us are familiar with Facebook for personal purposes, there’s a lot to learn if you decide to use the platform to advertise your small business.

Advertising on Facebook is a great local advertising strategy for small businesses because it allows you to reach your target audience quickly and easily on a social site where they spend a lot of time. All you need is the right Facebook advertising planning, creativity, and execution.

Want some help getting your Facebook advertising off the ground? Check out these tips:

  • Define Your Campaign Objective

There are many ways to advertise on Facebook and they are designed to fit specific purposes. First, define what it is you want to achieve with your campaign. Once you get started, you’ll find the attributes that Facebook has available which correspond to that objective.

For example, if your business is social commerce, your main objective is to sell a product or service. And, if your Facebook Page is part of an inbound marketing plan, your objective will likely be to generate leads with your ads.

Objectives for a Facebook campaign depend on the content you have on your page.

  • Align Your Ad Assets

You’ve set your objective, now you need to create your ad! Facebook has evolved the advertising paradigm with its modular and dynamic ad platform.

You can design your Facebook Ad in different shapes and forms depending on the assets you provide. The basic criteria for a Facebook Ad are an image and some text. You can also incorporate videos, create a slideshow, and a call to action.

  • Define Your Target Audience

Hopefully, you already have your target audience in mind when choosing your type of campaign and ad assets. You can target your ads based on location, age, gender, and interests.

OR you can target your ads based on conditions such as if they follow your page or if they’re a friend of one of your followers. Much more complex audience targeting is available for large-scale campaigns.

As you narrow down your ad settings, you see the estimated audience size with each change.

  • Set Your Budget

The last step before the campaign goes live is setting the budget and payment option. You can allow a campaign to run consistently on a daily budget, but you must first set a specific time frame and a precise budget for it.

You can start small, letting your ad run a short time (you can always prolong the number of days later) or you can let it run for some days from the beginning.

  • Review, Publish and Modify

Once you’ve submitted your ad campaign, Facebook reviews it before it goes live. For a straightforward campaign, the review can be very quick, but in some cases, a word in your copy, or an image can raise a red flag regarding Facebook’s advertising policies. In that case, the review will take longer.

With the right ad, Facebook is a powerful tool to help you grow your business. The process is simple once you get started. What are you waiting for?

If you’d like to learn more, reach out to us at Dynamic Marketing Consultants. We’re here to help!

How Your Business Can Survive Facebook’s New Algorithm

If you haven’t already heard the news that’s been buzzing in the marketing industry, Facebook has updated its algorithm, again. This time, the update will affect what content is shown in users’ newsfeeds from businesses, brands, and media outlets. The updated news feed is designed to surface content that is best performing amongst a user’s family and friends.

So, to put it in layman’s terms –when a business or brand posts content to their Facebook page, the chances of the post being shown in its fan’s news feed is slim.

[[Queue meltdowns from businesses everywhere]]

Your friends at DMC are here to help. We’ve found a few ways to help your business thrive during these hard times in Facebook land:

1 – Join Facebook Groups

There are thousands of Facebook groups out there. Within these groups, posts are prioritized based on how much of a discussion they spark. Do a little research and find which groups are most relevant to your target audience. You may find some groups with just a few hundred people, while other groups can have tens of thousands of members. Join them, get involved with the discussions, and push your brand! Free visibility.

2 – Facebook Ads

While these changes to Facebook will likely cause an increase in costs for Facebook ads, they are still a reliable way to connect with your audience. The great news is, there are different ad options within Facebook and they can all work within your budget. Sponsored posts are a great way to get started; you can pick the target audience, set a small budget, and see your engagement go up within a few hours or less!

3 – Utilize Other Social Networks

Although this won’t help your Facebook business page, it’s important to remember there are other ways to socially connect with your target market. If your business relates to food, travel, fitness, or consumer goods, Instagram is the perfect platform for you. Utilize eye-catching photos and watch your engagement rise. We also recommend businesses explore Twitter, LinkedIn, and YouTube to further connect with your audience.

If you’re about ready to give up with the social media game, don’t throw in the towel just yet. Social media is an integral part of a business’s marketing strategy. Let our team of experts navigate the confusion and get your content seen front and center. Reach out to our team here and we’ll be in touch soon to discuss your business.