Facebook Twitter Youtube Instagram Linkedin Envelope Phone-alt

Wake Up Your Sleeping Clients with A Reactivation Campaign

Posted on by Devin Herz

You took the time, effort,and resources to obtain each of your clients. How many of them are currently sitting stagnant in your database? Using a reactivation campaign is a cost-effective way to “wake” your clients up who have been “hitting snooze” on your services or product offerings.

When it comes to reactivation campaigns, it’s important to keep in mind your target audience and your goals. Your campaign could be direct mail or via email. Both are effective and engaging, although here are DMC, we know from experience how direct mail truly leaves a lasting impression.

Whether it be someone who previously engaged, expressed interest,or purchased from you, it’s important to think about enticing offers and promotions that will incentivize them to follow through now. You know they’re interested in what your business provides since they opted in. Don’t just tell your clients what you can do for them, show them you understand their needs and tailor the messaging to that. In our experience, we’ve found it is most effective to test offers to see which gets your clients to convert.

Here are a few of our latest reactivation campaigns:

If you’re ready to re-engage your clients with a reactivation campaign, contact our team today. We’ll help you create a unique marketing sequence that will have your clients picking up the phone!

Dynamic Marketing 101: Digital Advertising

Posted on by Devin Herz

In part two of our blog series, we’re going to take a look at digital advertising. There’s no denying the fact that the world has been rapidly making the shift to digital. Between mobile phones, laptops, tablets, and more, people of all ages are consuming more digital content on a daily basis than ever before. From a business perspective, this means that marketing strategies need to adapt to this new way of life, and fast! Digital advertising is the marketing tool your company needs to be using no matter what service or product you offer.

Digital advertising is the new norm and if you’re not already practicing it, it’s absolutely time to start. It’s the fastest growing marketing channel and it’s not going to slow down any time soon. Before we look at the benefits of digital advertising, let’s take a moment to discuss the key forms of it at present:

  • websites and SEO content
  • blogs
  • internet banner ads
  • online video content
  • pay-per-click (PPC) advertising
  • email marketing
  • social media marketing (Facebook, Twitter, Instagram, etc.)
  • mobile marketing (SMS, MMS, etc.)

There are endless opportunities when it comes to advertising your brand in the digital realm.

Digital advertising has a lot to offer to advertisers. For starters, it’s infinitely more affordable than traditional marketing methods. Digital advertising is targeted, meaning each ad you create will always only be seen by qualified prospects and targeted audience members. You can target by geographic location, demographics, interests, and more. One huge benefit of digital is the ease in which results can be tracked and monitored. Instead of conducting expensive customer research, you can now quickly and easily view your response rates and measure the success of your digital ad campaign in real-time.

The bottom line is that the digital age is here to stay, and the team at DMC is fully taking advantage of all the benefits it has to offer. We have years of experience in implementing successful digital advertising methods. If your business could use assistance in developing your digital advertising strategy to bring in more revenue and customers, don’t hesitate to contact us! And stay tuned, next month we’ll be diving into the discussion of direct mail in the current business climate.

5 Tactics to Boost Direct Mail Response Rates

Posted on by Devin Herz
Retention Marketing Strategies for business

While email marketing is a great strategy because of its low cost per acquisition, direct mail still has a far better response rate. As physical mail becomes less common, research has shown that 55% of people now look forward to getting the mail and over 65% of people feel that mail is far more personal than an email. At DMC, we want to make sure you’re getting your money’s worth when spending on direct mail campaigns.

Here are five tactics to boost your direct mail response rates:

1. Clean Up Your Contact List

Similar to how we all “clean” our email lists, you’ll want to do this same cleaning with your mailing list too. Consider working with your mailing provider and have them run your list through the National Change of Address database. This will remove any known bad addresses and will also help you lower costs by making sure all addresses are complete, meet the postal requirements, and are pre-sorted.

2. Test Before Sending

If the goal of your direct mail campaign is to get a great response rate, make sure you’re sending it to your most engaged customers. The way to determine these customers is to do some test mailing that you track. Try a low-cost giveaway with purchase to see who responds. Additionally, you may want to test different offers on small groups to see which gets the best response rate before you launch to your entire database.

3. Personalization is Key

Personalizing your direct mail will ensure the best response rates. Not every business personalizes their postcard mailers, most times they’re generic to make it easy to mail to the masses. When you put together your mail piece, include as many personal details as possible, not just the name, but the product the consumer has previously purchased and a targeted offers based on that information.

4. Go Custom

The best way to resonate with your target audience is to have a mail piece that stands out and grabs the consumers’ attention; you want them to be excited to open your mail. Try a die-cut postcard, a stick-on item, or even an alluring envelope color. Consider including a small gift in the package too. If the consumer feels something inside the package, they’re more likely to open it.

5. Create an Integrated Campaign

While these strategies will help boost the response rates, don’t expect a one-off mail piece to do the trick entirely. Customers will be more likely to respond to your direct mail offers if you make them a part of a larger campaign. This means sending them a series of informative mailers and special offers. You can even integrate direct mail letters and postcards with emails, text messages, social media targeting, and phone calls.

If your last direct mail campaign felt like a one-way correspondence, DMC is here to help! These five tactics can go a long way in boosting your response rates, but coordinating all these elements is no small feat. If this sounds overwhelming to tackle, consider letting DMC take the lead on your next direct mail campaign. We’ll streamline and manage every aspect from data research, printing production, assembly, and delivery. If you want to make sure your next direct mail campaign hits all the right notes and achieves the maximum ROI, call DMC today!

Copyright 2022 Dynamic Marketing Consultants. All Rights Reserved.

Privacy Policy