THE PURPOSE OF REBRANDING
Your brand is the handshake of your company, that bond between you and your clients and the other companies you do business with. The purpose of branding is to establish that bond and build trust with those who consume your products and services to create loyalty.
In this blog post, we’ll discuss the importance of stellar branding and three tips on how to allow your brand to rise above the noise. Below is a transcript of Devin Herz’s DMC Marketing Nugget that’s filled with great nuggets to improve your company’s brand identity.
Because the branding of your business is of the utmost importance, we’ll dive right into these three tips now:
1 – Establishing Trust.
When customers see your brand, you want to make sure they know you are a company they can trust; your brand is more than just your logo. Your brand should elicit thoughts and feelings in your clientele. The number one thought your customers and prospects should feel is trust. Does your brand deliver on its promises? Does it go the extra mile? Is your brand consistently offering value? Those are just a few questions that you should ask yourself about your brand.
2 – Your Brand and Identity
Remember logos are an important part of your brand identity, but they are not the most important part. While getting the look and feel of the company identity just right is critical, the brand identity that people will remember is how their interaction with you and your brand made them feel. The intangible elements of your company, the personality, emotion, and posture are what establish your brand’s image and identity more than the sharpest, most colorful, and best-executed logo ever can. Taking the time to discover the needs of your preferred client by stepping into their shoes is key. Ask yourself how you would you like to be served. This is yet another way to discover your company’s brand identity.
3 – What Sets You Apart from the Competition
When considering the purpose of branding and what sets your company apart from others in your industry there are many questions you must ask yourself. One of these questions is “what is the most effective strategy my brand can employ that would impress our customers at every opportunity.” This goes past even the quality of your product or service to the ability of your staff to go above and beyond, to help each customer and provide them with the best care before, during, and after whatever project or sale is made. When all this is said and done, you want your clients to look for reasons to do more business with you, and of course, refer others.
For more information about Re-Branding and how it will benefit YOUR business, reach out to us at Dynamic Marketing Consultants. We look forward to working on #BrandStrategy with you and your team, answering any questions you may have.
How Video Marketing Benefits Your Business
Do you know that video was the number ONE form of media used in content strategy last year, leaving far behind blogs and infographics?
More than 87% of businesses use video as a marketing tool. Video is unique because it stimulates the senses through sight, sound, motion, and emotion. It more so motivates people to act compared to other marketing content strategy elements.
Let’s take a look at why Video Marketing is so popular and how it will benefit your business.
- Higher Conversion Rates
People today expect to see videos on your website and social media pages, and they’ll likely watch them. This increases the conversion rate by 80%. Meanwhile, including videos in your email campaigns increases your click-through rate by 200%-300%!
- Better Search Engine Rankings
Google has been promoting the importance of video content for almost 15 years now. That’s why posting videos on your website helps you receive higher search engine rankings. Videos assist in increasing organic traffic from Search Engine Result Pages (SERPs) by up to 157%.
Videos are a powerful weapon in the hands of a Search Engine Optimization (SEO) expert. They don’t impact the rankings directly, but they do give your website a better chance of improving your rank.
- Improves Customer Connection
Videos improve customer relationships and build trust with potential clients. It offers a personal touch and a better look into your company and values.
Compared to copy against a white background, for example, a video wins every time. After all, it’s psychologically tougher for the user to turn off the video than to stop reading text.
- Boosts Brand Awareness
Videos do an excellent job boosting brand awareness, which is an integral part of a successful marketing campaign. Utilize video to tell your company’s story, conduct employee interviews, share behind-the-scenes footage, product information, client testimonials, and more. Video allows your message to be better remembered by your audience, ultimately amplifying your brand awareness.
- Increases Engagement & Shares
Videos have an extremely high social share potential and social videos generate 1200% more shares than text and images combined.
Shareability and word-of-the-mouth marketing go hand in hand. By making your content more shareable, you aren’t just reaching a wider audience, but also giving your audience a chance to become your brand ambassador.
If video marketing hasn’t yet become an integral part of your campaign, there’s no better time to reap the benefits.
For more information about Video Marketing and how it will benefit YOUR business, reach out to us at Dynamic Marketing Consultants. We’d look forward to working on your video project and answering any questions you may have.
Why you Should Hire a Business Marketing Consultant
The decision to hire a Business Marketing Consultant to manage your business’ marketing initiatives is an important one.
Marketing Consultants offer a wide range of services and have the knowledge and flexibility to improve your business, helping you reach your full potential.
Here are 4 main reasons why it makes the most sense to hire a Business Marketing Consultant!
- You Need Improved Marketing Strategies
Marketing simply does not work without an established strategy geared specifically towards your business or industry. Your business may already have a solid marketing team who could simply use the extra help in figuring out exactly which tactics are working, and which are not.
Your marketing strategy must also be effective to build momentum. The Business Marketing Consultant will dedicate many hours to FIRST develop a solid marketing strategy and THEN implement tactics to execute that strategy.
- You Don’t Have Enough Time or Expertise to Focus on Marketing
As an established business or entrepreneur, your efforts will be focused on different aspects of the business, including growth. A successful marketing campaign or strategy is an essential part of growing a brand or business.
But what if you don’t have enough time for marketing?
Not having enough time for marketing isn’t a problem IF you’re willing to do something about it. By hiring a Business Marketing Consultant, you can ensure that your marketing is relevant, and your time spent wisely.
- You Aren’t Converting Leads Into Sales
Not converting leads to sales can indicate different issues: low-quality leads, poor lead conversion/poor sales process, etc.
A Business Marketing Consultant helps determine faults within your current lead generation strategy and ways to fix them. Oftentimes, businesses don’t need to generate more leads, they just need to convert more of the leads they already receive!
- It Helps Your Business Stay Focused
Most business owners wear different hats. They take care of sales, marketing, human resources, and they also have to maintain a personal life.
With all of these in mind, it’s hard to focus on marketing, giving it the attention it truly deserves.
A Business Marketing Consultant will implement the right marketing strategy so that your focus remains on the many other important aspects of your business, and you’ll soon realize your marketing is on the right track.
What do you think now? Is it time for you to hire a Marketing Consultant to help you grow your business? Reach out to your trusted team at Dynamic Marketing Consultants today.
How Business Marketing Consulting Firms Accelerate Growth
Well, as most know, the internet is changing the way customers perform research to address problems and/or implement new solutions. Companies that have not already implemented a digital marketing strategy and plan will be left behind their competitors who have invested in online marketing programs.
However, Business Marketing consulting firms are a great resource to help you to develop and implement your digital strategy, making sure your marketing plans produce results that help accelerate the growth of your business.
Marketing consultants live in the digital world every minute of every day
Business Marketing consultants have extensive experience and specialized skills to help your business integrate your marketing plan so that it aligns with your business goals; All while utilizing the most efficient methods.
New competitors pop up every day and are not limited by geographical boundaries, which means new competitors could pop up at a moment’s notice. A good consultant will not only understand digital marketing but will also have the knowledge to drive demand online and techniques to test and determine consumer behavior with your online content.
There has been a shift in marketing methods for online success. You can no longer just wave a banner about your business or place static website pages on the internet and expect customers to find you and engage with your brand. It’s imperative to shift your businesses marketing tactics to account for how consumers’ online behavior continues to evolve.
How Business Marketing consultants can help your business grow online
Several techniques can be applied to your online marketing program. An experienced marketing consulting firm will know which elements to start with first to create a solid online foundation to build upon, and then recommend the next steps to improve results over time. They understand that at some point you must embed paid inquiry into the mix to generate immediate results. They also know when to focus on optimizing the experience funnel your visitors enter to learn about your business.
Your digital marketing strategy is essential to your business; however, you can’t just toss information onto your website and social media pages without having a plan. You want to draw the buyer in and take them on a journey that provides confidence in their purchase of your product and engagement with your business.
We invite you to access our marketing consultant services in hopes that it gives you a great roadmap for starting out on your own – or helps you refine an element of your already existing business for added profit and better client results.
10 Must-Have Marketing Strategies for Success in 2020
It’s hard to believe this year is almost over. While for some, it may be the time to slow down for the approaching holiday season, for us marketers, we never miss a beat on planning and strategizing. For your business to succeed in the new year, NOW is the time to start putting your marketing strategies together so you can start the new year off with a bang!
Here are the top 10 marketing strategies your business should be utilizing in 2020:
We’ve said this before and will continue to say it, content is king! To drive profitable customer action, you must keep them “content!” To prove your expertise to your audience, it’s important to create valuable, relevant, and consistent content targeted to your audience. Writing both interesting and helpful content along with engaging photos and videos will increase your exposure, and ultimately help your business grow.
If you haven’t noticed chatbots popping up on most every website you visit, you definitely will in the coming year. To keep your business growing, customer service is crucial. Chatbots are artificially intelligent assistants that can answer questions at any time, providing your website visitors with the ultimate customer experience, placing you one step ahead of the competition.
Rather than providing a single, broad experience, personalizing your marketing efforts to your customers allows you to present visitors with unique experiences tailored to their needs. By analyzing your audiences’ past behaviors online, it offers a new way to showcase your products/services to meet their specific needs.
- Social Shopping
By now, most businesses have come to understand the importance of social media. Social media has transformed and now allows businesses to advertise and sell products in a new, easy, way. Users can purchase products with a simple click on their social app – if you’re in the retail sector, this is a must for your business.
- Artificial Intelligence
The use of Artificial Intelligence (AI) is on the rise. It helps makes data analysis more proficient, it can perform human tasks quickly and effectively and can monitor consumer’s online patterns so you can understand their habits. New forms of AI will continue to unveil themselves; now is the time to get onboard so your business can be more productive and profitable.
- Interactive Content
Today’s online users want a different, interactive experience to learn and to be entertained and engaged. It is a great way to get a user to stay on your site longer and in turn can increase the chances of your content being shared. It’s time to think outside of the box and figure out which interactive content works best for your target audience.
While influencer marketing has been around for quite some time now, it’s taking a twist. Where companies used to rely on celebrity personalities to promote their business, these days users want to see “real” people who resonate with their needs and wants. This coming year, adjust your influencer marketing strategy according to who you believe your audience will respond to more. Try using actual customers and see how well your audience reacts.
- Visual Search
Google has been using visual search for years now, but new camera technology is making visual search an up and coming search medium. It’s important to optimize your website and social images for SEO and depending on your industry, don’t disregard Pinterest in your marketing strategies.
Video has evolved into one of the most important marketing strategies for businesses across any industry. People spend a lot of time watching videos, whether it be on YouTube or social media. For your business, you can use videos to be demonstrate your product or service, share interviews or testimonials, case studies, live streams, and so much more. If you haven’t added video to your marketing plan, we highly recommend doing so soon.
- Hone in on your Audience
Instead of reaching out to a large audience, it’s time to cut down and target niche audiences. It’s all about your marketing efforts reaching the right user at the right time. Honing in on your audience will be more cost-efficient as well as more effective.
While this list of marketing strategies may seem overwhelming, we’re not here to stress you out. Our team of marketing experts here at Dynamic Marketing Consultants has the tools and experience to successfully implement these marketing strategies for your business. Let us handle these efforts while you manage your business growth. If you’re ready to set your business up for success in the new year, please reach out today to get started.