How to Blow Up Your Sales With These 4 Abilities! – Video

Join Devin Herz as he talks with Terry Begue about what motivates people to buy, how to take away the reasons why they may not buy, and how to blow up your sales!

Special guest, Terry Begue is an international speaker and author of, “Attract & Keep Customers for Life: Four Abilities to Build Trust, Communicate Your Value and Charge What You’re Worth”.

Key Takeaways from this episode

► Likability – People do business with people they like.
► Believability – Move customers from liking you to trusting you.

► Trustability – Confidence is what every client wants.
►WOWability – Creating ever-increasing demand for your service.

Terry Begue’s Course Offer | Unnoticed to Unforgettable

Terry’s Free Offer | 7 ways to grow your business (without spending a dime!)

Free Book Give Away | Attract & Keep Customers for Life

► Schedule a FREE Strategy Session & FREE Marketing Audit with Devin | YourDMC.com/schedule

► Where to follow and listen to Devin & DMC | https://dynamicmarketingconsultants.com/dmc-links

#dmcmarketingnugget #terrybegue #devinherz #salesstrategies #salestips #businesstips #marketingnugget #improvesales

From Surviving to Thriving | Build a Marketing System That Works for You – Video

Join Devin Herz as he discusses the importance of marketing systems with Robin Robins, one of the most in-demand IT Marketing Consultants in the world.

Special guest, Robin Robins is the IT industry’s most in-demand marketing consultant, sales trainer, and direct response marketing consultant who specializes in developing strategic marketing, sales, and lead generation systems for MSPs, VARs and IT services companies. Robin is the Founder of Technology Marketing Toolkit, MSP Success Magazine, and Big Red Media.

Key Takeaways from this episode

► The importance of marketing systems
► Strategic sales process
► Time management techniques

► Schedule a FREE Strategy Session & FREE Marketing Audit with Devin | YourDMC.com/schedule

► Where to follow and listen to Devin & DMC | dynamicmarketingconsultants.com/dmc-links/

#MondayMarketingNugget #MarketingStrategy #MarketingNugget #DynamicMarketingConsultants #BusinessIdeas #business #smallbusiness #DevinHerz #MarketingTips #MarketingTrends2022

How to Advertise Your Business on Facebook in 2021

While most of us are familiar with Facebook for personal purposes, there’s a lot to learn if you decide to use the platform to advertise your small business.

Advertising on Facebook is a great local advertising strategy for small businesses because it allows you to reach your target audience quickly and easily on a social site where they spend a lot of time. All you need is the right Facebook advertising planning, creativity, and execution.

Want some help getting your Facebook advertising off the ground? Check out these tips:

  • Define Your Campaign Objective

There are many ways to advertise on Facebook and they are designed to fit specific purposes. First, define what it is you want to achieve with your campaign. Once you get started, you’ll find the attributes that Facebook has available which correspond to that objective.

For example, if your business is social commerce, your main objective is to sell a product or service. And, if your Facebook Page is part of an inbound marketing plan, your objective will likely be to generate leads with your ads.

Objectives for a Facebook campaign depend on the content you have on your page.

  • Align Your Ad Assets

You’ve set your objective, now you need to create your ad! Facebook has evolved the advertising paradigm with its modular and dynamic ad platform.

You can design your Facebook Ad in different shapes and forms depending on the assets you provide. The basic criteria for a Facebook Ad are an image and some text. You can also incorporate videos, create a slideshow, and a call to action.

  • Define Your Target Audience

Hopefully, you already have your target audience in mind when choosing your type of campaign and ad assets. You can target your ads based on location, age, gender, and interests.

OR you can target your ads based on conditions such as if they follow your page or if they’re a friend of one of your followers. Much more complex audience targeting is available for large-scale campaigns.

As you narrow down your ad settings, you see the estimated audience size with each change.

  • Set Your Budget

The last step before the campaign goes live is setting the budget and payment option. You can allow a campaign to run consistently on a daily budget, but you must first set a specific time frame and a precise budget for it.

You can start small, letting your ad run a short time (you can always prolong the number of days later) or you can let it run for some days from the beginning.

  • Review, Publish and Modify

Once you’ve submitted your ad campaign, Facebook reviews it before it goes live. For a straightforward campaign, the review can be very quick, but in some cases, a word in your copy, or an image can raise a red flag regarding Facebook’s advertising policies. In that case, the review will take longer.

With the right ad, Facebook is a powerful tool to help you grow your business. The process is simple once you get started. What are you waiting for?

If you’d like to learn more, reach out to us at Dynamic Marketing Consultants. We’re here to help!

5 Ways to Get More SEO Bang for your Buck

Every business needs SEO. If you’re a consultant or marketing agency, every single one of your clients is looking for you to get them results. They want to show up in search engine rankings—and not just anywhere, but ranked competitively so they get noticed by new audiences.

As we all know, there are certain steps regarding SEO like creating a website with the proper structure and implementing a content plan. Once you’ve covered the basics, you’ll then take your efforts to the next level so that you can really deliver for your clients.

The five techniques below outline a plan based on what your clients’ already have implemented and what you can do to create more valuable SEO.

  1. Optimize Old Content

Many business owners have produced a great deal of content over the years. If your client has been blogging for 15 years, there’s a ton of valuable content to tap into! The key is to go back and re-optimize older content. Check all links, eliminate outdated resources, and update the content so it’s current and relevant for today’s audience.

  1. Embrace New Formats

Today, content is about so much more than blog posts. And fortunately, a format such as video can help you create exponentially more content in the same amount of time.

  1. Add Video to Your Pages

Speaking of video, if your client doesn’t already have videos on their website, now is the time to include content in this popular format. Not only are people more eager than ever to consume content in video format, video also helps increase your ranking with the search engines.

One of the ranking factors for Google and other search engines is “Dwell Time” which is essentially, how long a visitor stays on a given web page). Longer Dwell Times guide search engines to infer that the content on the given page is relevant to the viewer, which they reward by giving you a boost in SERPs (Search Engine Results Page).

  1. Get on Featured on Podcasts

We’ve talked before about the SEO benefits of guest podcasting. Lately, there has been a shift away from guest blogging and towards guest podcasting. Many businesses have launched podcasts, and they’re hungry for relevant guests to fill each episodes. Why not find your client a slot on relevant podcasts?

Guest podcasting is great for several reasons. The time commitment is minimal; in 20 minutes of talking, you can create an entire episode. Plus, since you’re a guest, it’s up to the podcast host to edit the episode and do all of the behind-the-scenes work.

Podcasters are happy to link to your client’s website, ebooks, and other resources. This creates backlinks for their site, which are an important external element in building reputation and SEO. Plus, the podcaster will promote the episode through their networks and channels, bringing additional exposure to your client.

  1. Collaborate with Clients to Produce Content

The final step to boosting your client’s SEO is a bit more involved, but it’s a worthwhile investment. Each month, work with your clients to produce content. This could be a video or podcast interview on your own site, a case study, a co-created survey, or just about anything else you can dream up.

Put together a package of content featuring and partnering with your clients. Through this process, you’ll generate backlinks and great content for both of you. Collaborating with your clients strengthens your relationship with them, plus it can help you close more deals for yourself!

As a marketer, you understand how to nail down the basics of SEO. When you’re ready to take things to the next level, these five steps are a great place to start. For any help, reach out to your trusted team at Dynamic Marketing Consultants today!