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How A Unique Marketing Campaign Captivates Clients

Posted on by Devin Herz

Are you looking to reach a larger audience for your business?

Of course, you are!

Every business strives for more signups, clients, and subscribers. However, the problem lies in how to reach them quickly and without paying an excessive amount in areas that have little return on investment.

Thankfully, the secret to launching your company isn’t a secret at all.

A unique marketing campaign is the most dynamic way to rise above your competition and reach more of your target audience.

When implemented professionally, being creative in your strategy also allows you to spend less on stale marketing like newspaper ads, and start working toward ideas that promote your company on a grander scale.

A unique marketing campaign is a guaranteed way to build successful company recognition and outreach. Here are some innovative ideas Dynamic Marketing Consultants can implement to bring your business to the next level, and help you stand out in a competitive marketplace.

Unique Marketing Campaigns on Any Scale

Video brochures are a cutting-edge marketing tool and a stand out way to market your product or company. Combining media with print, video brochures will take your unique marketing campaign to a new level.

These brochures assert your message in a way that is yet to be seen by most of your clientele. Video is particularly powerful as a marketing tool, as it quickly builds trust. You are enabled to execute the presentation of your product fully, from imagery to data and graphics. This multi-sensory device places a revolutionary technology directly in the hand of your customer – using your personal message.

Your call to action will reach more potential leads, due to the social aspect of using such a remarkable tool. The return on investment provided by this marketing strategy is staggering. Imagine a customer’s immediate reaction upon receiving and opening their brochure, and how many people they will in turn share it with!

We have worked with clients offering unique marketing campaigns on a smaller scale as well. Our team has tested and proven various 3D mail concepts, sure to make your message stand out. We have even promoted events by using cell phone case invites! From the most powerful to the most practical, we have a unique marketing strategy campaign sure to help boost your cause.

Industry Professionals Help You Succeed

Our staff at Dynamic Marketing Consultants has decades of marketing experience and can take your unique marketing campaign a step further. We offer pre-event marketing strategy, so while you are busy planning your event, we’re busy behind the scenes helping you reach as many people as possible.

Following up is as important as outreach. Our team works to implement solid concepts to keep your leads engaged and reaching out to you. Having a reputable marketing team in your corner elevates your marketing strategy and by focusing on marketing from several angles, you’re sure to captivate the largest audience possible.

Instead of continuing to spend money on traditional advertising, take your business to the next level with out of the box ideas. If your goal is to grow your company, a unique marketing campaign is where to start.

To Mail or to Email? That is the question…

Posted on by Devin Herz

While it’s undeniable that technology has changed the direct marketing industry, it has not irreparably damaged direct mail marketing. Quite the contrary, actually. Direct mail, in many ways, has been enhanced by web technologies.

Answer these two questions:

  • How many emails do you get a day?
  • How many do you read a day?

We’d bet that your answer to the first question is higher than the second.

The fact is that in today’s technological climate, we get many more emails than we want to read. This results in the majority of emails being deleted before they’re even opened. Consumers are far more likely to sort through their physical mail daily and read the contents than go through and read each and every email in their inbox.

Physical mail adds a personal touch that simply isn’t possible through email. You need your sales piece to connect with your customers on a personal level, and the best way to do this is through a thoughtful piece of physical mail. Plus, a direct mail piece can be much more impressive than a bland, simple email. Take for instance, PrintAVizion, a DMC excusive video mailer that is guaranteed to WOW your clients!

There’s no doubt, sending emails is an easier option for many business owners, but it doesn’t necessarily mean it’s the most impactful. Luckily for you, the team at DMC takes the guesswork out of direct mail and makes the process easy for you.

Reach out to us today and let us show you how direct mail can exponentially increase your revenues.

Vibrant Marketing – Here I Come!

3 Compelling Reasons Why Direct Mail Should be in Your Marketing Mix

Posted on by Devin Herz

If you have been investigating where your marketing dollars are best spent you most likely have read that direct mail marketing is a low cost high return on investment option. This article will do a good job detailing out what all the fuss is about with direct mail.  Direct mail marketing not only allows you to target your most likely of customer with the precision of a sniper rifle but it also allows you to personalize the offer. With this and the fact that you can track your marketing dollars with direct mail makes it a popular marketing option both for the small biz and the largest of corporations.

The ability to focus in and target only the most likely of customers is a huge asset to direct mail marketing. Companies of all sorts can purchase or rent lists of people with the most favorable demographics that match the existing customer base.  Income, Hobbies, Mortgage data are all available and extremely useful when developing a direct mail campaign. This type of marketing is with a precision focus as opposed to a more shotgun approach such as TV or Radio advertisements.

Personalizing the direct mail piece has shown time and time again to deliver the greatest of response rates. Mail pieces built dynamically with the information mentioned above assist in delivering a compelling offer that will be received favorably. People do not like to receive junk mail but they love receiving mail that is personalized and is relevant to them. New technologies such as variable data printing and Personalized URL’s are taking personalization to a whole new level.  Personalizing each piece of mail even with mailings in the 10’s of thousands of pieces is now simple and cost effective.

Tracking the response rate of direct mail has now become even more accurate with the advent and use of Personalized URLS (PURLs).  Direct mail offers now can contain web site links that are unique to the individual receiving the mail. Again the more personal the offer the better the response and with these tools available with direct mail this has become a very unique and responsive way to market products and services.

Utilizing direct mail along with Variable Data Printing and PURLs in your next marketing effort is certainly worth a good look. The Direct Mail experts at The Print Concierge are happy to show how you how we can work together and implement these new techniques and watch your response rates soar!

Let our team of experienced professionals rock out on your next innovative video campaign. We also provide the services for Website Development, Digital Marketing, Lead Generation Marketing and other related projects. Get started now by scheduling a free consultation.

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