How to Blow Up Your Sales With These 4 Abilities! – Video

Join Devin Herz as he talks with Terry Begue about what motivates people to buy, how to take away the reasons why they may not buy, and how to blow up your sales!

Special guest, Terry Begue is an international speaker and author of, “Attract & Keep Customers for Life: Four Abilities to Build Trust, Communicate Your Value and Charge What You’re Worth”.

Key Takeaways from this episode

► Likability – People do business with people they like.
► Believability – Move customers from liking you to trusting you.

► Trustability – Confidence is what every client wants.
►WOWability – Creating ever-increasing demand for your service.

Terry Begue’s Course Offer | Unnoticed to Unforgettable

Terry’s Free Offer | 7 ways to grow your business (without spending a dime!)

Free Book Give Away | Attract & Keep Customers for Life

► Schedule a FREE Strategy Session & FREE Marketing Audit with Devin | YourDMC.com/schedule

► Where to follow and listen to Devin & DMC | https://dynamicmarketingconsultants.com/dmc-links

#dmcmarketingnugget #terrybegue #devinherz #salesstrategies #salestips #businesstips #marketingnugget #improvesales

How Business Marketing Consulting Firms Accelerate Growth

Well, as most know, the internet is changing the way customers perform research to address problems and/or implement new solutions. Companies that have not already implemented a digital marketing strategy and plan will be left behind their competitors who have invested in online marketing programs. However, Business Marketing consulting firms are a great resource to help you to develop and implement your digital strategy, making sure your marketing plans produce results that help accelerate the growth of your business. Marketing Consultants Live in the Digital World Every Minute of Every Day Business Marketing consultants have extensive experience and specialized skills to help your business integrate your marketing plan so that it aligns with your business goals; All while utilizing the most efficient methods. New competitors pop up every day and are not limited by geographical boundaries, which means new competitors could pop up at a moment’s notice. A good consultant will not only understand digital marketing but will also have the knowledge to drive demand online and techniques to test and determine consumer behavior with your online content. There has been a shift in marketing methods for online success. You can no longer just wave a banner about your business or place static website pages on the internet and expect customers to find you and engage with your brand. It’s imperative to shift your business’ marketing tactics to account for how consumers’ online behavior continues to evolve. How Business Marketing Consultants can Help Your Business Grow Online Several techniques can be applied to your online marketing program. An experienced marketing consulting firm will know which elements to start with first to create a solid online foundation to build upon, and then recommend the next steps to improve results over time. They understand that at some point you must embed paid inquiry into the mix to generate immediate results. They also know when to focus on optimizing the experience funnel your visitors enter to learn about your business. Your digital marketing strategy is essential to your business; however, you can’t just toss information onto your website and social media pages without having a plan. You want to draw the buyer in and take them on a journey that provides confidence in their purchase of your product and engagement with your business. We invite you to access our marketing consultant services in hopes that it gives you a great roadmap for starting out on your own – or helps you refine an element of your already existing business for added profit and better client results.

How to Be Unforgettable in Days Beyond Social Media | Shaily Hakimian – Video

Join Devin Herz as he discusses how to be unforgettable in days via 1-on-1 guidance, clarity, & accountability with the owner of, Your Social Media Sherpa, Shaily Hakimian.

Special guest, Shaily Hakimian has spoken at Trunk Club, Fiverr, State Farm, Notre Dame, University of Illinois, DePaul University, and the University of Chicago.

Key Takeaways from this episode

► Get your FAQ out of your head
► Make it easy for people to see it
► Make the goodness obvious

► Schedule a FREE Strategy Session & FREE Marketing Audit with Devin | YourDMC.com/schedule

► Where to follow and listen to Devin & DMC | https://dynamicmarketingconsultants.c…

#MondayMarketingNugget #MarketingStrategy #MarketingNugget #DynamicMarketingConsultants #BusinessIdeas #business #smallbusiness #DevinHerz #MarketingTips #MarketingTrends2022

THE PURPOSE OF REBRANDING

Your brand is the handshake of your company, that bond between you and your clients and the other companies you do business with. The purpose of branding is to establish that bond and build trust with those who consume your products and services to create loyalty.

In this blog post, we’ll discuss the importance of stellar branding and three tips on how to allow your brand to rise above the noise. Below is a transcript of Devin Herz’s DMC Marketing Nugget that’s filled with great nuggets to improve your company’s brand identity.

Because the branding of your business is of the utmost importance, we’ll dive right into these three tips now:

1 – Establishing Trust.

When customers see your brand, you want to make sure they know you are a company they can trust; your brand is more than just your logo. Your brand should elicit thoughts and feelings in your clientele. The number one thought your customers and prospects should feel is trust. Does your brand deliver on its promises? Does it go the extra mile? Is your brand consistently offering value? Those are just a few questions that you should ask yourself about your brand.

2 – Your Brand and Identity

Remember logos are an important part of your brand identity, but they are not the most important part. While getting the look and feel of the company identity just right is critical, the brand identity that people will remember is how their interaction with you and your brand made them feel. The intangible elements of your company, the personality, emotion, and posture are what establish your brand’s image and identity more than the sharpest, most colorful, and best-executed logo ever can. Taking the time to discover the needs of your preferred client by stepping into their shoes is key. Ask yourself how you would you like to be served. This is yet another way to discover your company’s brand identity.

3 – What Sets You Apart from the Competition

When considering the purpose of branding and what sets your company apart from others in your industry there are many questions you must ask yourself. One of these questions is “what is the most effective strategy my brand can employ that would impress our customers at every opportunity.” This goes past even the quality of your product or service to the ability of your staff to go above and beyond, to help each customer and provide them with the best care before, during, and after whatever project or sale is made. When all this is said and done, you want your clients to look for reasons to do more business with you, and of course, refer others.

For more information about Re-Branding and how it will benefit YOUR business, reach out to us at Dynamic Marketing Consultants. We look forward to working on #BrandStrategy with you and your team, answering any questions you may have.

Law Firms Experience Success by Incorporating Digital Elements and Video Brochures into their Marketing Mix

There are several techniques available to make your law firm stand out from the rest, and the video component is key! Law firms experience success by incorporating digital elements and video brochures into their marketing mix. Below we’ll explore some of our top tips for helping your law firm stay ahead of the competition.

Utilize Social Media

Social media is a part of many people’s daily routines. It gives us a chance to “check out”, especially when life becomes stressful, or we want some mindless entertainment. Instagram for example has a wide audience reach and creative photo-editing features. It would be wise to have a presence on Instagram if it makes sense for your business. Posting about recent happenings involving mass tort cases for example will keep your followers up to date, while grabbing the attention of those interested but not yet following you. Posts also have an opportunity to showcase all that you offer as well! Posts that include a video element will certainly grab more attention.

Create Promotions for the Right Audience

Targeting the right audience is important when it comes to marketing. Promote to your present clients – It will continue to build trust!  Don’t forget to look back as well as forward – appealing to past clients who have shown loyalty, may prove useful. Your law firm will be fresh in their minds when they need you in the future.  But how do you target new markets? Extending a discount to a new client can be the key to having them switch from their current attorney or selecting you from the beginning. It may seem counterintuitive because they’re not a paying client at this point, but consider this: Your potential client has already seen some of what you offer through digital promotions; now all they need is an invitation to discuss further.

Incorporate Reviews

When searching for an attorney, people do their research and rely heavily on reviews. Reviews are a fundamental tool in attracting new business because they provide credibility. We suggest making the review process simple! Create an easy way for your satisfied clients to share feedback with others on how you’ve helped them with their legal matters. When people read your reviews, it will become clear why your practice is unparalleled in your area.

Have a Digital Get Together

Gain exposure and get your name heard with live digital events such as webinars, perfect for networking or Q&A sessions, allowing for a personable way to digitally connect with potential clients. Supplying useful, need-to-know information to your audience also builds trust and highlights you and your team as the experts – and who knows…It could turn into a face-to-face meeting soon enough!

Don’t Forget to Include the Team

With many different types of content to share on your social media, you may be feeling a bit overwhelmed. That’s why we recommend enlisting the help of a marketing consultant agency to help you with these tasks. Or if your internal marketing team is up for the challenge, perhaps you divide up the tasks. One person could be responsible for creating and posting images while the other focuses on creating captivating videos. It all depends on your employees’ time and skillsets.  Create short but FUN and interactive videos that introduce your Firm’s executive and support staff, company happenings, community involvement, etc. This will keep potential clients informed, entertained, and engaged all year long. Whatever you do, make sure your posts are creative and capture your law firm’s culture.

Remember to Advertise Digitally

Technology continues to advance and it’s up to us to adapt. Digital marketing is a powerful tool for legal organizations looking to gain exposure and new clients. One great option is pay-per-click advertising—It’s important to know your one main goal for the campaign before you begin and go from there. Whether your main goal is gaining more clients, targeting specific demographics, or building brand awareness, there are ways that digital marketing can help make these goals a reality. Create ads that stand out amongst your competitors; think of a catchy phrase and find the perfect image that will get attention and roll with it.

Consider Video Mailers

To truly get noticed, video mailers should be your next step and are the future of digital marketing.  Video mailers, commonly referred to as “Video Brochures”, combine printed material with an embedded video element. This is where PrintAVizion can help! Our video solutions can be customized to your needs and feature only the highest quality video components, HD screens, flash memory, and are rechargeable. Our team is also available to assist with creating a unique video to incorporate into your video mailer. This affords your target market a more stimulating, out-of-the-box experience, leaving your firm at top-of-mind.

You may have already considered or implemented some of these tried-and-true legal industry marketing tactics. However, if you’ve not yet experienced the power of Video mailers, don’t hesitate to reach out to us. Schedule your FREE introduction call at 813-803-5200 or info@printavizion.com. We look forward to helping your law firm reach new heights.

 

 

 

 

 

Creating a Business to Support Your Lifestyle

Devin Herz discusses the importance of prioritizing long-term goals and building a community in the early stages of growing your business, while also balancing your lifestyle goals – How do you want to spend your time outside of work?

Michael Zipursky, CEO of Consulting Success, weighs in on the topic for an insightful conversation about developing a successful plan. He has advised companies, including Dow Jones and Panasonic. He has helped launch new products into global markets. But more importantly, he has helped over 500 consultants from around the world.

Below is a transcript of Devin and Michael’s discussion that is filled with great nuggets to improve your consulting skills.

Devin Herz – Mike it’s great to have you here, I’m excited to have you on the show because I just know you’re packed full of great information. About eight years ago, I worked with Michael. I hired him as a consultant for myself and our business, and he really helped us develop a business model that has allowed us to build a seven-figure agency. So, Michael, I want to first say, thank you very much for all your help back then. You gave us some great insight and a great model to follow and looking forward to sharing some of your information and background. You’ve got over 35,000 consultants that follow you on a regular basis. They read your newsletter. You’ve got some great books out there as well. So, I want you to talk to us about your big pivot and turning point in your success.

Michael Zipursky – Yeah, In business for myself for 21 plus years now. I’ve been building consulting businesses for the past 13 years, working with consultants through Consulting Success. I think the biggest, I wouldn’t call it a pivot, but maybe just a shift that we made, really relates to my mindset. I think this is what’s exciting about business, is that we all can “Up level”. We have the opportunity to realize greater potential. It’s not usually the strategies or tactics that we’re missing. It’s the mindset and the belief that we can take bigger steps or, reach for something that maybe we thought was unattainable before. So, in our case many years back we started a new program that we had never offered before. It was a version of our coaching program. It’s changed quite a bit since then and really improved. But back in that day it was a different format, at a different price point, at a higher price point, than we’ve ever offered before. When we did that, things really shifted, and they shifted for the better and allowed us to create the base that we’ve built upon for many years since.

Devin Herz – We have been watching your growth and seeing everything that you’ve got going on. I think evolving is such a big thing right now and being able to change and develop the ability to see what’s going on. Trying to predict the future as best as you can with your business and being able to shift gears if need be. Understanding the fact that you want to build a business and we all want to have success, and that comes in many different forms. I think a lot of people are just focused on money and building this big business, but I think ultimately, we all want to have a good lifestyle. We want to enjoy the things that we want to do, whether it’s being out on the water or different hobbies, or spending time with family. Tell us a little bit about why it’s key to structure your business, to really support your lifestyle, and not the other way around.

Michael Zipursky – Yeah, definitely. So, if you think about this in terms of a triangle, what a lot of people tend to do is they will put their business at the top of the triangle and that drives all their decision-making. Therefore, they put their lifestyle below their business, and they must make sacrifices within their lifestyle. That means time with family, loved ones, you know, doing things beyond business that, have to essentially, adjust based on what you’ve structured in your business. But what I found over time is that when you actually flip that over and you move your lifestyle to the top, you get very clear to begin with about what is meaningful for you. What do you want things to look like? Where do you get fulfillment from? And the clearer that you can be around that, then you can make sacrifices or adjustments, inside of your business to support your lifestyle.

While that might be hard to see, and if you’re at an earlier stage in your business, you might think, no, that doesn’t make sense. I know I just want to make a million dollars or whatever it might be. That’s very common when you’re earlier on, what’s driving you is money. If you talk to any successful person, or someone who has made it to that next level, they’ll always say that it’s not about the money anymore. Recognizing that and seeing into the future, knowing that you can find a lot of people who have a great deal of money, but they’re not happy because they don’t have a good lifestyle. They don’t have a good balance of how they’re spending their time. They’ve given up on opportunities to build relationships with their family or just to have things that are truly meaningful and that are much more important than money for the long-term. When you get clear about that from the beginning and you really figure out what do you want from your lifestyle, then it’s much easier to structure your business model, your pricing, who your ideal clients are, all the other pieces inside of the business around that to really support your lifestyle.

Devin Herz – That’s such a good tip right there, because I know as a young entrepreneur, it was all about money, having the nice car, having the different materialistic things. As you get older, it definitely changes. For anyone that’s younger out there, trust that advice and just really understand how important it is to work towards a lifestyle and the things that you truly enjoy. You can have some nice things. You can still have some nice vehicles, whatever it is that interests you, but that freedom to do what you want to do, I think is worth more than anything in the world. I have friends now that are running multi-million-dollar businesses, but they’re traveling nonstop. They’re never with their family. They’re constantly stressing over things.

We’re here for such a short period of time on this earth. So really focusing on the things that you enjoy, to have that freedom and create that wealth of that business model that can really let you control your business instead of the business controlling you. Any other advice right now that you’re seeing, obviously we’ve all been through an interesting year to say the least. Are there any other nuggets that you feel you would pass on to our followers who are in all different industries?

Michael Zipursky – There are several things, but one of the most important that I would say right now, it’s been important for quite some time, but certainly will be in the future as well, is the importance of building community. When I look back at, and I wrote in my most recent book called “The Future of Consulting”, where I interviewed many successful consultants, and just people in professional services and everyone who really was able to not only just kind of survive the last 14, 15 months, whatever it’s been now through COVID, but actually see their businesses thrive during that time; our people who really started planting seeds earlier and had built a community. And when I say community, what I’m referring to is that you have a group of people who look up to you or see you as an authority, see you as an expert, who see you as a source of truth and of information.

And you can do that in multiple ways. You can do that by having an email list that you grow. You can do that by having a podcast, conducting executive round tables. Any way that you’re able to get people together where they come to you on a regular basis for new information, for new insights, to get your help. You then have a relationship with those people. And so, it doesn’t matter whether it’s less of an impact if there isn’t an economically challenging time or if there’s another pandemic. I mean, things happen in the world. If you look at history, there’s always ups and downs in the environment that we can’t control, but what we can control is how we create a community or how we create a solid base in our businesses.

And those who were not only able to manage, but to thrive during this really challenging time are those that had taken the steps in advance to plant seeds, to build relationships, to have a community that they can tap into. One very simple example to demonstrate this would be someone who, 90% of their income came from speaking. When the pandemic hit a lot of people kind of froze. They didn’t know what to do, and their income was gone. Then you take somebody else who also maybe did some speaking. That was a percentage of their revenue, but at the same time, they also had built up a following. They had an email list, and maybe an online course, whatever it might be. So even though a percentage of their income dried up very quickly, they’re able to go to their community and say, “Hey, you know, I can’t do this in person anymore, but we’re going to be holding a virtual workshop or we’re going to be putting together an executive round table or we’re launching an online program.” And so, they had that base to tap into, and they were then very quickly able to not only replace lost income, but actually grow beyond where they were before.

Devin Herz – It’s incredible how big authority is. I mean, people don’t like to necessarily be sold to these days. People don’t necessarily enjoy selling. Building relationships and then having those relationships, I think has just fueled so many other business opportunities for us with referrals, repeat business. Some of that is what I remember as you told us back in the day is you, build what we call our “Bay” of people that we can market to and have that loyal following with. They may not need you right then and there but, as you launch new things. Using testimonials from clients that you’re working with and building that authority is something that we really pride ourselves on, not for ourselves only, but for our clientele. Making them appear the way they are, of course, but also with the use of testimonials, getting people to support them, online branding, offline branding, having things look good is that first impression that people see, being that people are very visual.

So having all of that together, I think really sets you up for success to build that authority, figuring out that lead magnet. So, you can start to build your people in your following even bigger. I think that’s very important to figure that out, up front too. So that way, at least people are raising their hands to say, “I want to talk to you”. “I want to learn more”. If they don’t buy from me right then they are in our email lists, podcasts, all the things that Michael just mentioned are really the things that are going to keep people interested and then also potentially coming and buying from you.

Michael Zipursky – One of the things that I can add to is, consistency. This is such a powerful principle that I think a lot of people don’t fully take advantage of, but they could, and should. The more consistent that you are with your content or just being visible, right? That’s why follow-up is so important. As Devin, you just mentioned, it’s very common to reach out for example, or to have some kind of conversation with someone, and that may not move forward right away. But if you consistently get in front of those people, and you’re always finding ways to add value or provide proof that you’ve helped someone else like them with a testimonial or whatever it might be. If you do that consistently over and over and over and over then when they are ready, they’re already thinking of you. So, they’re going to come to you. But what a lot of people do is they try something, whether it’s a marketing campaign, an advertising campaign, some kind of social media, some kind of content, whatever it might be, they try something, it doesn’t work for them in a month or two months. And they go, oh, this didn’t work. God forbid, they actually send something once and they go like, oh, I didn’t get a good response and they give up. I think we’re in a society these days where people are looking for instant gratification, they’re looking for instant results. And they judge whether something is working without actually letting it run long enough. Instead of a short-term mindset, if you can look at business with a long-term mindset. Simon Sinek wrote a great book called the infinite game where you really start to shift your mindset from thinking about just getting results and kind of completing something in the moment, to this is infinite. This is long-term. When you have that long-term mindset, you look at your relationships in a different way. You look at how you connect with people in a different way. You look at how to provide value in a different way, but it’s all about consistency. The more that you show up, the more prolific you are, right? The more that you’re doing that repeatedly, the more that you’ll actually see growth in your business.

Devin Herz – I love hearing that because we do all sorts of crazy marketing campaigns for our clients. And a lot of times, people are ready to go. They know it’s going to be a long haul, but so many times you’ll have that first hit go out or we’ll run one week of ads just to get some testing. And we don’t have great results. You got to just kind of power through it and have that long-term vision because it takes time. I mean, if you look at these multi-billion-dollar companies, what are they doing? Advertising! Commercial guy’s in your face, they’re flying over with a banner. I mean, it’s nonstop. So, with social media, you have that ability to do things pretty inexpensively. Obviously, you’ve put some money behind it that also helps build a following. You’re now able to target people so granularly that you can get the people that you want. Get in front of those people, retargeting people. You guys have done a great job of keeping consistent with your newsletter and all that. We try to do a great job here. Of course, clients are always a top priority. So being busy and focusing on their success is very important to us, but just trying to keep content out there like this, because I may not get a ton of calls. You may not get any calls right away off of something like this, but things like this stay around for years online. If they find it, they see the topic, what we’re talking about, we can get a client from this five years down the line. It really just builds the authority. So, I highly recommend if you’re not doing anything right now, like a podcast or a show like this, you’ll find someone like Michael to help guide you. Our team at DMC is producing shows like this all the time now for our clientele. So, don’t stress over the technology and making things like this happen. There are some great people out there that are willing to help and grow successfully with you. Love all the information, Michael. You’ve been kind enough to give away a free 47-page consulting blueprint. I’d love to hear about that. Give our audience a little bit of insight on what that is.

Michael Zipursky – Yeah, sure. So, we’ve compiled, our most popular content and articles, and resources into one guide, which is the consulting success blueprint. We offer it for free. You can go to consultingsuccess.com/blueprint to grab a copy of it. You’ll also get some emails where I share more of my story, on building consulting businesses around the world. The ups, the downs, some pretty wild stories in there. You can unsubscribe from those at any time and still just get the blueprint if you want. But we get a lot of feedback from people that say they enjoy those stories. That’s what it’s about. I think you will hopefully find some value in it.

Devin Herz – I know I find value in everything that you do. Continuing to follow you after all these years and watching you do great things. So once again, really appreciate you being here and thanks for all the amazing nuggets, any last final words for our audience out there.

Michael Zipursky – Yeah, I think you, you hit on a really important topic too, Devin, which is just to spend some time getting clear about what’s most meaningful for you as a person, as an individual. And I think very often in business, we’re so focused on just the day-to-day of business that we lose sight of what’s actually most meaningful for us and where we want to be. But the clearer that you can be about what’s important to you, then the clearer you’ll actually become and more intentional you’ll become in your business. Business is one of these things that when you place your focus on something, you actually are able to attract it to you and achieve more progress towards it. Even though it might sound a little bit out there, I’ve certainly found that to be the case over the last 21 years. That would be just the final word I would encourage people to do. I hope that everyone becomes happier and more successful with that.

Devin Herz – I was just going to say, it’s all about being happy. Just keep that in your mind, smile. You know, we get caught up with things that happened in the past, which creates depression, and we focus on things that are in the future that we have no control over that causes anxiety. So, stay in the now, be happy. It’s great seeing you and keep up the great work.

Please go out there, follow Michael, get all the great information that he provides whenever you can. Remember to make sure that you’re evolving. Don’t be afraid to hire people to help fast-track you. And this has been another great DMC marketing nugget and here’s to your success.

Want to Become a Marketing Consultant?

Becoming a marketing consultant can be a great way to create your own opportunities and leverage your skills. Though you may have the experience and skills, getting started as a marketing consultant and sustaining your career takes a few important steps:

  • Ask for Referrals and Client Testimonials

When starting your career as a marketing consultant, you need to stand out from the pack and show potential clients you are worth hiring. Let them know you are trustworthy and accountable by asking past clients and connections to provide testimonials on your website. In addition, ask past clients or employers for recommendations on LinkedIn to boost your profile.

These referrals and testimonials will certainly help you maintain and grow your network.

  • Research Your Potential clients

Always being prepared is part of being an effective consultant. After all, you never know when the next client will show up! Keep an evolving list of potential clients you’d like to work with across various industries who may need your services. Stay informed of their company news, announcements, or changes and continually research their top executives and their products/services.

If you notice a particular business is growing rapidly or needing marketing help, reach out to them and show them you’ve done your research. Staying in front of your competition in this manner will lead you to more opportunities to succeed in your marketing consultant role.

  • Seek Out a Mentor

Working as a consultant can be challenging, as you often work alone. A mentor can provide an excellent support system of guidance and advice to help you thrive.

It’s perfectly acceptable to reach out to top marketing consultants in the marketing industry who have the experience you seek. You never know what knowledge you’ll gain and the relationships you’ll form if you don’t try!

  • Promote Your Marketing Consultant Expertise

Create a portfolio website to promote your work. Keep your website and portfolio up to date with past projects that best showcase your marketing talents.

You can also start a blog or podcast to share your thoughts and experiences as a marketing consultant to boost your profile and attract new clients. Or you can update your social networks by sharing your opinion about the industry to promote your services.

  • Stay Up to Date on the Latest Marketing Trends and Tools

Marketing is a 24/7 constantly evolving industry. Impress your potential clients by being informed on the latest industry trends and tools, from mobile apps to social media platforms and management tools.

For more ideas on how to offer your services as a marketing consultant, reach out to your trusted team at Dynamic Marketing Consultants today. We’d happily mentor you to help you achieve maximum results for your clients.

How to Advertise Your Business on Facebook in 2021

While most of us are familiar with Facebook for personal purposes, there’s a lot to learn if you decide to use the platform to advertise your small business.

Advertising on Facebook is a great local advertising strategy for small businesses because it allows you to reach your target audience quickly and easily on a social site where they spend a lot of time. All you need is the right Facebook advertising planning, creativity, and execution.

Want some help getting your Facebook advertising off the ground? Check out these tips:

  • Define Your Campaign Objective

There are many ways to advertise on Facebook and they are designed to fit specific purposes. First, define what it is you want to achieve with your campaign. Once you get started, you’ll find the attributes that Facebook has available which correspond to that objective.

For example, if your business is social commerce, your main objective is to sell a product or service. And, if your Facebook Page is part of an inbound marketing plan, your objective will likely be to generate leads with your ads.

Objectives for a Facebook campaign depend on the content you have on your page.

  • Align Your Ad Assets

You’ve set your objective, now you need to create your ad! Facebook has evolved the advertising paradigm with its modular and dynamic ad platform.

You can design your Facebook Ad in different shapes and forms depending on the assets you provide. The basic criteria for a Facebook Ad are an image and some text. You can also incorporate videos, create a slideshow, and a call to action.

  • Define Your Target Audience

Hopefully, you already have your target audience in mind when choosing your type of campaign and ad assets. You can target your ads based on location, age, gender, and interests.

OR you can target your ads based on conditions such as if they follow your page or if they’re a friend of one of your followers. Much more complex audience targeting is available for large-scale campaigns.

As you narrow down your ad settings, you see the estimated audience size with each change.

  • Set Your Budget

The last step before the campaign goes live is setting the budget and payment option. You can allow a campaign to run consistently on a daily budget, but you must first set a specific time frame and a precise budget for it.

You can start small, letting your ad run a short time (you can always prolong the number of days later) or you can let it run for some days from the beginning.

  • Review, Publish and Modify

Once you’ve submitted your ad campaign, Facebook reviews it before it goes live. For a straightforward campaign, the review can be very quick, but in some cases, a word in your copy, or an image can raise a red flag regarding Facebook’s advertising policies. In that case, the review will take longer.

With the right ad, Facebook is a powerful tool to help you grow your business. The process is simple once you get started. What are you waiting for?

If you’d like to learn more, reach out to us at Dynamic Marketing Consultants. We’re here to help!

Why you Should Hire a Business Marketing Consultant

The decision to hire a Business Marketing Consultant to manage your business’ marketing initiatives is an important one.

Marketing Consultants offer a wide range of services and have the knowledge and flexibility to improve your business, helping you reach your full potential.

Here are 4 main reasons why it makes the most sense to hire a Business Marketing Consultant!

  • You Need Improved Marketing Strategies

Marketing simply does not work without an established strategy geared specifically towards your business or industry. Your business may already have a solid marketing team who could simply use the extra help in figuring out exactly which tactics are working, and which are not.

Your marketing strategy must also be effective to build momentum. The Business Marketing Consultant will dedicate many hours to FIRST develop a solid marketing strategy and THEN implement tactics to execute that strategy.

  • You Don’t Have Enough Time or Expertise to Focus on Marketing

As an established business or entrepreneur, your efforts will be focused on different aspects of the business, including growth. A successful marketing campaign or strategy is an essential part of growing a brand or business.

But what if you don’t have enough time for marketing?

Not having enough time for marketing isn’t a problem IF you’re willing to do something about it. By hiring a Business Marketing Consultant, you can ensure that your marketing is relevant, and your time spent wisely.

  • You Aren’t Converting Leads Into Sales

Not converting leads to sales can indicate different issues: low-quality leads, poor lead conversion/poor sales process, etc.

A Business Marketing Consultant helps determine faults within your current lead generation strategy and ways to fix them. Oftentimes, businesses don’t need to generate more leads, they just need to convert more of the leads they already receive!

  • It Helps Your Business Stay Focused

Most business owners wear different hats. They take care of sales, marketing, human resources, and they also have to maintain a personal life.

With all of these in mind, it’s hard to focus on marketing, giving it the attention it truly deserves.

A Business Marketing Consultant will implement the right marketing strategy so that your focus remains on the many other important aspects of your business, and you’ll soon realize your marketing is on the right track.

What do you think now? Is it time for you to hire a Marketing Consultant to help you grow your business? Reach out to your trusted team at Dynamic Marketing Consultants today.

How Business Marketing Consulting Firms Accelerate Growth

Well, as most know, the internet is changing the way customers perform research to address problems and/or implement new solutions. Companies that have not already implemented a digital marketing strategy and plan will be left behind their competitors who have invested in online marketing programs.

However, Business Marketing consulting firms are a great resource to help you to develop and implement your digital strategy, making sure your marketing plans produce results that help accelerate the growth of your business.

Marketing consultants live in the digital world every minute of every day

Business Marketing consultants have extensive experience and specialized skills to help your business integrate your marketing plan so that it aligns with your business goals; All while utilizing the most efficient methods.

New competitors pop up every day and are not limited by geographical boundaries, which means new competitors could pop up at a moment’s notice. A good consultant will not only understand digital marketing but will also have the knowledge to drive demand online and techniques to test and determine consumer behavior with your online content.

There has been a shift in marketing methods for online success. You can no longer just wave a banner about your business or place static website pages on the internet and expect customers to find you and engage with your brand. It’s imperative to shift your businesses marketing tactics to account for how consumers’ online behavior continues to evolve.

How Business Marketing consultants can help your business grow online

Several techniques can be applied to your online marketing program. An experienced marketing consulting firm will know which elements to start with first to create a solid online foundation to build upon, and then recommend the next steps to improve results over time. They understand that at some point you must embed paid inquiry into the mix to generate immediate results. They also know when to focus on optimizing the experience funnel your visitors enter to learn about your business.

Your digital marketing strategy is essential to your business; however, you can’t just toss information onto your website and social media pages without having a plan. You want to draw the buyer in and take them on a journey that provides confidence in their purchase of your product and engagement with your business.

We invite you to access our marketing consultant services in hopes that it gives you a great roadmap for starting out on your own – or helps you refine an element of your already existing business for added profit and better client results.