Green Growth: How to Promote Sustainability in Business
Sustainability isn’t just a trend—it’s a movement shaping the future of business. Consumers today are more eco-conscious than ever, and companies that prioritize sustainability are winning both trust and loyalty. But how do you effectively integrate eco-friendly marketing into your business strategy while staying authentic? Let’s dive into the world of sustainable branding and explore […]
The Psychology of Color in Branding and Advertising
Color is more than just a visual element—it’s a powerful psychological tool that influences emotions, perceptions, and consumer behavior. In branding and advertising, the strategic use of color can make a brand memorable, build trust, and even drive purchasing decisions. Understanding how colors affect your audience is essential for creating impactful marketing campaigns. The Science […]
April Fool’s Marketing: The Best Pranks and Campaigns That Worked
April Fool’s Day isn’t just about pranks among friends—it’s also a golden opportunity for brands to showcase their creativity, build engagement, and create buzzworthy moments. When done right, an April Fool’s marketing campaign can increase brand awareness, entertain audiences, and even drive sales. Let’s explore some of the best April Fool’s marketing campaigns that worked […]
Command Attention: How to Make Your Brand Unforgettable at Trade Shows
Trade shows and conferences offer unparalleled opportunities to showcase your brand, connect with potential clients, and stay ahead of industry trends. But with countless exhibitors vying for attention, how can you ensure your brand stands out from the crowd? The key lies in creativity, engagement, and strategic planning. Crafting an Unforgettable Presence 1. Create an […]
The Rise of Video Brochures: Why They’re a Game-Changer for Businesses
In today’s fast-paced digital world, businesses are constantly seeking innovative ways to captivate their audience. Enter video brochures—a revolutionary blend of print and digital that is transforming marketing strategies. These high-impact tools combine the tangibility of traditional brochures with the power of video storytelling, making them an irresistible asset for brands aiming to leave a […]
Valentine’s Day Marketing Strategies: How to Win Hearts and Boost Sales
Valentine’s Day is more than just roses and chocolates—it’s a golden opportunity for businesses to connect with their audience, boost sales, and create memorable brand experiences. Whether you’re in retail, hospitality, e-commerce, or service industries, a well-executed Valentine’s Day marketing campaign can drive engagement and revenue. Here’s how your brand can make the most of […]
How to Blow Up Your Sales With These 4 Abilities! – Video
Join Devin Herz as he talks with Terry Begue about what motivates people to buy, how to take away the reasons why they may not buy, and how to blow up your sales! Special guest, Terry Begue is an international speaker and author of, “Attract & Keep Customers for Life: Four Abilities to Build Trust, […]
How to Be Unforgettable in Days Beyond Social Media | Shaily Hakimian – Video
Join Devin Herz as he discusses how to be unforgettable in days via 1-on-1 guidance, clarity, & accountability with the owner of, Your Social Media Sherpa, Shaily Hakimian. Special guest, Shaily Hakimian has spoken at Trunk Club, Fiverr, State Farm, Notre Dame, University of Illinois, DePaul University, and the University of Chicago. Key Takeaways from […]
THE PURPOSE OF REBRANDING
Your brand is the handshake of your company, that bond between you and your clients and the other companies you do business with. The purpose of branding is to establish that bond and build trust with those who consume your products and services to create loyalty. In this blog post, we’ll discuss the importance of […]
Law Firms Experience Success by Incorporating Digital Elements and Video Brochures into their Marketing Mix
There are several techniques available to make your law firm stand out from the rest, and the video component is key! Law firms experience success by incorporating digital elements and video brochures into their marketing mix. Below we’ll explore some of our top tips for helping your law firm stay ahead of the competition. Utilize […]