business branding tips and strategy florida Archives

Digital Design & Marketing Transformations to Turn Small Businesses into Thriving Brands

Posted on May 11, 2020March 24, 2022 by Devin Herz

It is a curious topic -transforming businesses into brands. Being a brand is something more valuable than being a business, and it takes a far more strategic approach. But is it really worth the effort to build a brand?

Brand vs. Business

A business is merely an entity that offers certain goods or services. In all respects it is a soulless entity, devoid of a voice or character, and focuses on the end result. Customers may buy from a business, but they don’t create an “emotional bond” to it. They are reserved for the brand.

Brands are essentially “perceptions” that have been carefully crafted by marketers and strategists and encourage customers to equate certain emotions and personality traits to the company.

Importance of Branding for Small Businesses

Branding is more important for small companies than for large companies. The benefits of branding are staggering for small companies with limited budgets rather than large investments and cash flows.

Strategic design and digital activity are the two most important tools in your marketing arsenal that can turn you from an SME into a successful and thriving brand.Here are some strategies and steps to make this change a success.

Digital Transformation Strategies:

1. Your Brand Logo and Other Visuals

A logo is the strongest identifier of a brand. In the digital space, brand strategy becomes even more important for a small business trying to develop its brand strategy. It becomes your identifier, which sets you apart from others in your area. If your logo design is representative of a long-range, strategic goal, employees can participate and understand the brand message it expresses.

In properly update your company’s logo, it must be reorganized (to fit various digital platform specifications) and, in some cases, completely re-imagined.

2. Consult an Expert

If the rebranding seems like too much of an undertaking, don’t feel overwhelmed. You are not alone, many SMEs (33%) are far from digitization because they do not know how to do it and do not have the budget to hire in house digital / IT marketing specialists.

The good news is that there are many design and marketing agencies that provide consulting services for a fee that can support your digital transformation and digital marketing needs.

3. Design a Website

For small businesses, investing in a website can be a difference between success and failure. A website is your digital store, which is always open. It works and gives to its customers even when you sleep, on vacation or with friends and family. It works tirelessly and intelligently. It provides you with important data, generates leads for you, and ensures that your small business budget can be expensive, but the benefit eliminates all costs.

The strategic design of a website is an extension of your brand, which is always associated with the brand and communicates your brand’s message from each page to each interaction point and is presented in the color, font, design and even navigation of your website.

4. Set Up Company Social Media Profiles

Once you create your website, start a thoughtful ad campaign, and regularly publish to your blog, it’s time to get involved in the area where all the conversations take place -social media.

For most of the consumer market (Millennials and Generation Z) social media platforms are their second home. To reach them, you must market where they tend to spend their time. According to 82% of marketers who work with small businesses, social media is the most important aspect of their business.

So, do some data mining and prioritize the social media channels where most of your target audience is hanging out. Then define your social network profile based on the information in the data. The most popular social media channels for most market segments are Facebook, YouTube, Instagram, and Twitter and each one’s target demographic is different and used for different purposes by its audience.

5. Start Email Marketing

To make the most of your digital transformation and consolidate your brand message, you must use email marketing to reach parts of your target market that you may not have reached before.

According to statistics, 81% of small businesses successfully trust email as their primary customer channel. 80% of SMEs use email marketing to retain existing customers and see them as the main driver for these two purposes.

So, there you have what turns a small business into a successful, thriving brand. It’s not too simple or complicated.There are experts available who can iron-out the most complex areas of it for you.

At Dynamic Marketing Consultants, we have a team of marketing experts who have the tools to handle these efforts while you manage your business growth. If you’re ready to set your business up for success, please reach out today to get started.

A Knock-Out Success Story

Posted on May 8, 2017June 15, 2022 by Devin Herz

We’re excited to share a recent knock-out Dynamic Marketing Consultants success story!

Over the last few months, the team at DMC has partnered with former boxing champion, Ronald “Winky” Wright. Since retiring, the former middle-weight boxing champion has taken on the Florida housing market, looking to rebuild old neighborhoods, one home at a time. Through his Champion Home Buyers brand, he’ll purchase any home for cash and give it a positive facelift, helping raise the value of properties and neighborhood aesthetic all over Florida.

“We are lucky to live in an area with so many great athletes. Being able to team up with one of them recently is an amazing opportunity for DMC. Knowing all the great things that Winky does for his community, it was an honor to help him bring his vision to reality with Champion Home Buyers. The fact that Winky and his team are in this business to help people in need also makes their projects very gratifying for us.” – Devin Herz, Founder at DMC.

Although already a celebrity in his own right, it’s no doubt that our work with Winky has helped advance his brand to the next level. Our team created a website that resonates perfectly with the champion’s culture and tone of voice. The web content is a unique mix of boxing and real estate, enticing potential clients while setting his business apart from the competition.

Along with the digital content, we’ve also created a large mix of marketing for Winky and the Champion Home Buyers team. Each marketing piece was strategically planned to maximize efficiency and drive in clientele. DMC successfully increased brand recognition in the Florida area with Champion Home Buyers door hangers, posters, flyers and much more.

This is just one example of a fully-executed marketing strategy we’ve implemented. See more success stories in our portfolio on our recently revamped website.

Are you ready to be our next success story?

How to Protect Your Online Reputation

Posted on April 28, 2017March 28, 2022 by Devin Herz

In today’s technology-dominated society, your online reputation can make or break your business. Whether the information being shared about your business is true or false, how you’re portrayed in the online community becomes a reality in the business world. In order to keep your reputation intact, it’s important to know what’s being said about your business. Here are 5 things you can do to ensure your online reputation isn’t costing you customers or damaging the reputation you work so hard to build up.

Check Search Engines Often

In today’s fast-paced environment, it’s not enough to search your business every year, or even every few months anymore. Customers are writing about companies in record numbers on review sites, blogs, and in social media posts. Do a search on all the major search engines to find out what people are saying about your business. Consider setting up an automatic alert system, such as Google Alerts, to track when your company is being talked about. Google Alerts will inform you immediately when your business’ name appears in search engines.

Secure Your Name

Most everyone doing business today relies on technology sites to find service providers and gain information. This is why you should be claiming your business profile across the web and on all social media sites. That means Facebook, Twitter, Instagram, LinkedIn, etc. Even if you have no intention of ever using Instagram for your business, you should still grab your Instagram handle using your company’s name so no one else can represent your brand.

Be Social

When used in the right way, social media platforms can be a very effective way to shape your company and brand reputation. Instead of aiming for instant results, take time with your social media presence. Build up a genuine profile and create content that resonates with your target market. Create and share quality content that your customers or potential clients want to read. Not every post needs to be promotional copy.

React and Engage

To establish and maintain a good online reputation, you need to be interactive. This means being accessible and responding quickly to foster and build good relationships. Delays in responding to Tweets, Facebook posts, comments, or questions can have a negative impact on your reputation.

Encourage Reviews

If you’re a business with no reviews, you’re in trouble. Feedback is valuable. It shows who is interacting with you and can give you essential insight into your existing reputation. Your business should welcome reviews with open arms, as nearly 90% of review readers trust what they read online. Having a large number of positive reviews can be a huge competitive advantage, so start encouraging your customers to get active online. A negative response can be turned into a positive by reacting in a professional way and not being defensive.

Having trouble managing your online reputation? Are you confused about where to even start? Let our experts support you in establishing, maintaining, and protecting your business’ reputation by creating and fostering a solid foundation for your online presence.

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