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Why you Should Hire a Business Marketing Consultant

Posted on by Devin Herz

The decision to hire a Business Marketing Consultant to manage your business’ marketing initiatives is an important one.

Marketing Consultants offer a wide range of services and have the knowledge and flexibility to improve your business, helping you reach your full potential.

Here are 4 main reasons why it makes the most sense to hire a Business Marketing Consultant!

  • You Need Improved Marketing Strategies

Marketing simply does not work without an established strategy geared specifically towards your business or industry. Your business may already have a solid marketing team who could simply use the extra help in figuring out exactly which tactics are working, and which are not.

Your marketing strategy must also be effective to build momentum. The Business Marketing Consultant will dedicate many hours to FIRST develop a solid marketing strategy and THEN implement tactics to execute that strategy.

  • You Don’t Have Enough Time or Expertise to Focus on Marketing

As an established business or entrepreneur, your efforts will be focused on different aspects of the business, including growth. A successful marketing campaign or strategy is an essential part of growing a brand or business.

But what if you don’t have enough time for marketing?

Not having enough time for marketing isn’t a problem IF you’re willing to do something about it. By hiring a Business Marketing Consultant, you can ensure that your marketing is relevant, and your time spent wisely.

  • You Aren’t Converting Leads Into Sales

Not converting leads to sales can indicate different issues: low-quality leads, poor lead conversion/poor sales process, etc.

A Business Marketing Consultant helps determine faults within your current lead generation strategy and ways to fix them. Oftentimes, businesses don’t need to generate more leads, they just need to convert more of the leads they already receive!

  • It Helps Your Business Stay Focused

Most business owners wear different hats. They take care of sales, marketing, human resources, and they also have to maintain a personal life.

With all of these in mind, it’s hard to focus on marketing, giving it the attention it truly deserves.

A Business Marketing Consultant will implement the right marketing strategy so that your focus remains on the many other important aspects of your business, and you’ll soon realize your marketing is on the right track.

What do you think now? Is it time for you to hire a Marketing Consultant to help you grow your business? Reach out to your trusted team at Dynamic Marketing Consultants today.

How Video Marketing can Help Grow your Business

Posted on by Devin Herz

No matter whether you’re operating a small business or a large enterprise, Video Marketing is one of the most compelling strategies that will help your business succeed.

It not only helps the organization to promote the brand but also helps in converting visitors into leads. Due to its excellent results, companies are using videos as one of their digital marketing tools. And, if you aren’t creating it for your business, you are missing out.

Let’s discover how video marketing can grow your business.

  • Accelerates Conversions

Improvement within the conversion rate is another benefit of adding videos to the marketing strategy. When you increase your conversion rate, the higher the possibility of sales.

According to a study, adding a video to marketing emails can boost click-through rates by 200-300%. Embedding videos in landing pages can increase conversion rates by 80%. If your goal is to compel the visitors to make a purchase and become a promoter, then Video Marketing is one of the most effective ways to turn your dream into reality.

  • Video Marketing Improves SEM

Google uses many signals to detect whether a web page should be shown for a searched query and adding video to your web pages can assist in improving the metrics of some of these factors.

Adding video to your webpages typically increases the time a user spends on your website, as they tend to stick around to watch the video. Contrary, websites with walls of text may steer visitors to click off the site.

Video within the content also improves the overall quality of the content on the page and can generate high-quality backlinks which play a significant role in increasing your rankings and organic website traffic.

  • Raises Customer’s Retention

Do you want to reach a wide range of customers while staying competitive? Yes! Then you should incorporate Video Marketing into your marketing strategy to build the customer’s trust.

Building long-term relationships with the customers promote your brand and accelerate your business’ return on investment (ROI). To foster trust, create appealing and instructive videos to give them a reason WHY they must purchase the product.

So, if you’re not currently creating video content for your business you’re missing out on some of the benefits. Having a small budget (or none) is no longer an issue. Even if technology intimidates you, it’s not too difficult to start recording with your smartphone.

When you’re done shooting the video, you can then edit them on your own or you can reach out to your trusted team at Dynamic Marketing Consultants to assist you with any of your video and video editing needs.

What are you waiting for? Roll up your sleeves and start creating videos today!

How to Conduct a Market Analysis for Small Businesses

Posted on by Devin Herz

Knowledge is power, whether you are running a large enterprise, a small business or planning to start your business, it pays to know your target audience.

For small business owners, market analysis is an important way of finding information about customers, competitors and the industry in which they operate. But doing market analysis for small business is a tough game. While it is said that it requires a big budget to conduct most of the market research still it is possible for small businesses to carry out effective market research. But the question is how?

In this article, we will discuss ways to effectively conduct a market analysis for small business:

  1. Identify a Market Need: The market need could arise from a problem that customers seek to solve or any goals they are hoping to achieve. Try and identify how to make your business’s product or services better fit in with your target audience’s changing needs.
  2. Identify a business opportunity: Your target audiences need proven outcomes to be drawn in. Business leaders have greater opportunity if he/she can sell a better solution for their needs. The company should have the ability to deliver superior service above expectations.
  3. Choosing a target audience: Your work becomes easier if you know who your ideal client or customer is and why they are interested in the service or products you are offering. Narrowing this down enables you to target the audience who are in need of your offerings.

When should small businesses use market research?

There are certain times in a company’s life-cycle when market research can be highly-useful. For example:

  • To see if your new business idea is in need or not: You have a new idea for your business, but it important to check out whether they area market for your business or not. Don’t just guess and start your planning –use market analysis instead.
  • When moving into a new market: If you planning to sell your product overseas, it is important to know about your target audience. Different countries or states have different cultures and tastes. What works in one might not work in another. Research will help you find out the differences and adapt to them.
  • When applying for funding: Show potential investors that your business is more likely to succeed than your competitors–and that your company is ready to meet the needs of the market.

Stay focused for your business

If your business is growing, you’ll eventually want to consider your focus group, survey, statistical analysis, and market trends approach to market analysis. With the help of the above points,you can decide how best to obtain the answers.

If you are looking to do a market analysis for your business, Dynamic Marketing Consultants is the right choice to help you through it. Meet virtually with our lead consultant and founder to get tailored marketing advice that you can use in your business today!

10 Must-Have Marketing Strategies for Success in 2020

Posted on by Devin Herz

It’s hard to believe this year is almost over. While for some, it may be the time to slow down for the approaching holiday season, for us marketers, we never miss a beat on planning and strategizing. For your business to succeed in the new year, NOW is the time to start putting your marketing strategies together so you can start the new year off with a bang!

Here are the top 10 marketing strategies your business should be utilizing in 2020:

  1. Content

We’ve said this before and will continue to say it, content is king! To drive profitable customer action, you must keep them “content!” To prove your expertise to your audience, it’s important to create valuable, relevant, and consistent content targeted to your audience. Writing both interesting and helpful content along with engaging photos and videos will increase your exposure, and ultimately help your business grow.

  1. Chatbots

If you haven’t noticed chatbots popping up on most every website you visit, you definitely will in the coming year. To keep your business growing, customer service is crucial. Chatbots are artificially intelligent assistants that can answer questions at any time, providing your website visitors with the ultimate customer experience, placing you one step ahead of the competition.

  1. Personalization

Rather than providing a single, broad experience, personalizing your marketing efforts to your customers allows you to present visitors with unique experiences tailored to their needs. By analyzing your audiences’ past behaviors online, it offers a new way to showcase your products/services to meet their specific needs.

  1. Social Shopping

By now, most businesses have come to understand the importance of social media. Social media has transformed and now allows businesses to advertise and sell products in a new, easy, way. Users can purchase products with a simple click on their social app – if you’re in the retail sector, this is a must for your business.

  1. Artificial Intelligence

The use of Artificial Intelligence (AI) is on the rise. It helps makes data analysis more proficient, it can perform human tasks quickly and effectively and can monitor consumer’s online patterns so you can understand their habits. New forms of AI will continue to unveil themselves; now is the time to get onboard so your business can be more productive and profitable.

  1. Interactive Content

Today’s online users want a different, interactive experience to learn and to be entertained and engaged. It is a great way to get a user to stay on your site longer and in turn can increase the chances of your content being shared. It’s time to think outside of the box and figure out which interactive content works best for your target audience.

  1. Influencers

While influencer marketing has been around for quite some time now, it’s taking a twist. Where companies used to rely on celebrity personalities to promote their business, these days users want to see “real” people who resonate with their needs and wants. This coming year, adjust your influencer marketing strategy according to who you believe your audience will respond to more. Try using actual customers and see how well your audience reacts.

  1. Visual Search

Google has been using visual search for years now, but new camera technology is making visual search an up and coming search medium. It’s important to optimize your website and social images for SEO and depending on your industry, don’t disregard Pinterest in your marketing strategies.

  1. Video

Video has evolved into one of the most important marketing strategies for businesses across any industry. People spend a lot of time watching videos, whether it be on YouTube or social media. For your business, you can use videos to be demonstrate your product or service, share interviews or testimonials, case studies, live streams, and so much more. If you haven’t added video to your marketing plan, we highly recommend doing so soon.

  1. Hone in on your Audience

Instead of reaching out to a large audience, it’s time to cut down and target niche audiences. It’s all about your marketing efforts reaching the right user at the right time. Honing in on your audience will be more cost-efficient as well as more effective.

While this list of marketing strategies may seem overwhelming, we’re not here to stress you out. Our team of marketing experts here at Dynamic Marketing Consultants has the tools and experience to successfully implement these marketing strategies for your business. Let us handle these efforts while you manage your business growth. If you’re ready to set your business up for success in the new year, please reach out today to get started.

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