97% of marketers say videos help users better understand their products and services. Simply put, if you are one of the few companies that aren’t utilizing Video Marketing, then you’re falling behind your competition.
It’s important to note that not all videos are created equal. Some types of video content perform better than others and we’ll further explore these below. If you want to engage, capture, and convert the audience into qualified leads and customers, look to Video Marketing.
Some Successful Video Marketing Strategies and Ideas
- Share Educational Videos
Videos that sell directly to your brand don’t necessarily bring you more leads. People don’t like being “sold to” without some type of benefit. Instead, use your videos to educate consumers on a topic relevant to your industry and experience – people like to learn! Research shows that educational videos are viewed twice as much on YouTube. So, focus on developing videos that provide value.
- Live Stream Video
82% of consumers prefer Live Stream Video to all other types of social media, and people of all ages are watching and streaming videos right now. Live Stream Video content is an opportunity to invite your audience to your business in a way that’s more personable, spontaneous, and immediate. And there are many ways to use it effectively.
You can use live video to showcase your thinking skills by streaming content from industry professionals and experts, holding Q&A sessions, and more. Live streaming is also great for generating excitement about new and upcoming products/services/opportunities.
- Make Use of Webinars
Webinars are essential for marketing. This is a great way to add value to your audience’s experience so be sure to tailor your content to them specifically, to ultimately convert them to consumers of your products and services. Not only do webinars give you the ability to draw a crowd over time, but they also allow you to improve your interactivity with viewers. You can engage in discussion and demonstrate your expertise in a powerful and meaningful way.
- Use Virtual Reality
Virtual Reality (VR) is not just for video games. It is a rapidly evolving tech tool for business success. Virtual Reality is the latest type of video content that allows you to engage customers in new and engaging ways. You can use VR for virtual tours from the comfort of home. This is especially important now as some people are still being very cautious due to the Coronavirus (COVID-19) pandemic.
Successful businesses and brands are using VR to improve the customer experience and to increase customer loyalty. The key is to provide a unique and engaging experience.
- Create Bite-Sized Video Content
With the exception of webinars, keep your videos short! Consumers love useful, quick, and bite-sized information in video format. The truth is that videos up to two minutes long get the most engagement. Over that length, engagement and interest start dropping.
- Focus on Mobile Optimized Videos
Most content on Twitter, LinkedIn, Facebook, and elsewhere should be mobile optimized. 60 million LinkedIn visitors came from mobile in late 2016; 82% of Twitter users are mobile, and 95% of active Facebook accounts go online via smartphone. This means that the majority of your customers will visit your business via their mobile phone and your videos need to be prepared for that.
If you’d like to learn more about how your company can incorporate videos to generate qualified leads that turn into your customers, reach out to us at Dynamic Marketing Consultants. We’d love to work together to develop your ideal strategy.
