In this digital era, there are so many offers and gimmicks taking over the internet. With everyone on the hunt for the best deal, how do you keep your clientele loyal to your business?
Retention marketing is one the most important strategies your business should be focusing on. You’ve spent time and money obtaining your clients, it’s important to keep them happy, loyal, engaged,and purchasing!
Here are some tips to help keep your clients loyal:
Consistent Messaging & Content
With any form of marketing, consistency is key and content is king! Your clients need to be reminded on a regular basis that you’re there and ready to assist them. Having a regular flow of content is the key to keeping your clients listening and it’s important that the content you are sharing with them is captivating.
Email Marketing:While the effectiveness of email marketing is debatable, at DMC we’ve seen first-hand the benefits of this marketing tool. Email marketing keeps your clients listening and engaged. It’s important to have a subject line that grabs the reader’s attention and follow it up with intriguing copy. Be sure to introduce new solutions and opportunities that will benefit your clientele. Video is a great way to captivate your audience and keep them interested in what’s new with your business.
Social Media Marketing: Similar to email marketing, some people aren’t convinced that social media is a worthwhile marketing tool. The way we see it, people are glued to their phones using social media apps for hours each day. Why not utilize another touch point with your client? Again, remember the content you put out there is what needs to keep your clients engaged. Make sure it’s interesting and exciting.
Provide Incentives
Many business owners feel the need to discount their services or products in order to keep their customers returning. Rather than providing a discount, add value to what you are already doing for your client. Show them how your products/services will benefit them. Offer an incentive to upgrade or add a product/service on to what you are already doing for them.
Tangible Materials
A physical piece of mail leaves a lasting impression. At DMC, one of our most successful methods of retention marketing is a minizine or magazine. Sending a printed item on a regular basis is a great way to keep your name and brand top of mind. A magazine or minizine is an effective way to offer your clients interesting information that is useful to them while also
offering feel good stories that are engaging. Also, it’s a perfect place to highlight them and show them how much they mean to you too!
Leaving a great impression with your client should be a top priority for all business owners. It’s the gateway to repeat business as well as referrals. If you’re ready to implement a retention marketing campaign for your business, contact our team today to learn more!
